Biznology

JANUARY 17, 2017

Next I launched a blog. Starting from scratch, I coaxed subject matter experts to respond to sets of questions over email and turned their responses into blog posts. My work for Tufts expanded to other networks like LinkedIn and Flickr and then I moved on to my current role at Harvard Business School.

Social Media 80

Social Media Media Curation Education 80

Biznology

MAY 19, 2015

Google is severely penalizing sites that are buying links or are invested in private blog networks. In addition to editorial “blog” content, it’s always worth developing content on the maddafella.com domain in addition to producing content only for social media. LinkedInners : Apparently LinkedIn is a thing. Influencer Outreach.

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

Biznology

DECEMBER 9, 2016

Do they follow you on Instagram or Twitter , or do they prefer to read your business insights on LinkedIn ? Share your latest blog post on LinkedIn, or post your Instagram photos to your website’s photo gallery. Give back to your community. Would a YouTube tutorial from a designer really help them connect with you?

Outreach 80

Outreach Trade Show Tips Guidelines 80

Biznology

JULY 31, 2019

When done right, every detail on your site, from the UX elements like colors and fonts to your product pages and blog posts, helps you position yourself as an authoritative resource and inspire people users to convert. Facebook lets you create/join relevant groups and communities and share your valuable blog posts.

Work Management 116

Work Management Marketing Management Godaddy Paid Search Agency 116

Biznology

NOVEMBER 13, 2020

And please stay safe and look out for your families and your community. “…We reached out to working parents on HBR’s LinkedIn Group and asked them to share advice about how they’re getting things done in these impossible circumstances…We’ve collected 18 of our favorites here. Blog Posts. Feeling Overwhelmed?

Consulting 173

Consulting Case Studies Class Spending 173

Biznology

OCTOBER 30, 2012

The content can be created by you as you build out your social media and social network empire: Twitter , Facebook Pages, Google+ Business Pages, Pinterest , Tumblr, About.me, LinkedIn, Blogger, TypePad , WordPress.com, YouTube , Slideshare, or your own blog. It might seem like a millstone, but please reframe it as a labor of love.

Marketing & Strategy 80

Marketing & Strategy Work Management Marketing Strategy Marketing Management 80

Biznology

AUGUST 4, 2015

If you set up your queue reservoir properly, you will have a bottomless font of tweets as well as Facebook and LinkedIn posts as well, including pages and even LinkedIn Groups. SocialOomph: I use SocialOomph very specifically to liberally pepper all of my clients’ and my social profiles with evergreen tweets and posts.

Work Management 80

Work Management Social Media Marketing Management Marketing Automation Services 80

Biznology

MAY 29, 2013

This is a classic content marketing play, whereby you provide libraries of case studies, research reports, presentations, archived webinars, blog posts, how-to videos, and all manner of information intended to help visitors learn, and to present yourself as their trusted partner in that task. Help your customers buy. and Canadian resellers.

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

Biznology

APRIL 23, 2012

Several clients of mine have recently filled search marketing, social media marketing and community management positions. Do you have a website or a Twitter account or a LinkedIn profile? In one recent case, I went through a dozen resumes of “social experts” and only found 3 candidates who had Twitter and LinkedIn profiles.

Ideal Customer Profiles 80

Ideal Customer Profiles Paid Search Agency Wikipedia Budget Programs 80

Biznology

DECEMBER 11, 2014

This new blog posts series offers a number of tips and ideas for executives and leaders in general on how to be effective in their use of an internal social business platform, even with very limited time every day. Make sure your internal online social network and community membership reflect who you are in the “real” world.

Profiling 80

Profiling Peer-to-peer Business Facebook 80

Biznology

OCTOBER 10, 2013

Set-it-and-forget-it programs, blog-posts-by-the-pound, copying other peoples’ original content, and other cheap and quick tricks to boost your search rankings are also obsolete. Many companies have already gotten the message, if the job ads on LinkedIn are any indication (and they are).

RFP 80

RFP Advertising Agencies Internet Marketing Wikipedia 80

Biznology

FEBRUARY 10, 2015

Wikipedia is a community first – all entries are byproducts the community of Wikipedians. Now, last Friday I presented a webinar on Wikipedia management entitled A Step-by-Step Instruction On How To Manage Your Wikipedia Page and have tried to adapt that webinar into this blog post. My Personal Wikipedia Philosophy.

Wikipedia 80

Wikipedia Work Management Wiki Screencast 80

Biznology

NOVEMBER 22, 2011

One of the options is called AutoAMP which allows me to set up my Facebook , Twitter, and LinkedIn accounts so that anything that Shel Holtz allows to feed into his Gaggle would pass through into my Twitter, Facebook, and LinkedIn streams, unfettered. The link popped off to a company called GaggleAMP. I joined up.

Opt-out 80

Opt-out Opt-in Twitter Linkedin 80

Biznology

SEPTEMBER 17, 2013

Because obviously you can completely control your own reputation — just don’t put yourself out there, yank all of your sites, shutter your corporate web site, close your blog, and kill all that social. Some hints: how do your employees describe your company and their job on their LinkedIn, Google+, and Facebook profile?

Keywords 80

Keywords Work Management Google Ideal Customer Profiles 80

Biznology

DECEMBER 28, 2012

New pages, a blog or whatever. Social media – Make sure you do everything you can to fully understand Facebook, Twitter and LinkedIn, then use it appropriately to move your business forward. Learn it, use it but don’t worry about quantity in the community. Here we go. We should concentrate on the basics in: 1.

Internet Marketing 80

Internet Marketing Planning Skype Wikipedia 80

Biznology

NOVEMBER 21, 2012

Social media, for example, has created an easy, low-cost way for companies to build communities and foster engagement. Within social media environments, companies establish communities of customers and prospects around certain subjects, like technologies, products, events, and other shared interests.

Loyalty 80

Loyalty Enterprise Management B2B Marketing Work Management 80

Biznology

JANUARY 15, 2013

And you’ll need to post anything you have by hand to G+ because, as of now, Google doesn’t allow cross-posting services to post to Google+ so you’re limited to auto cross-posting to Facebook, Twitter , Linkedin. Google+, Facebook, and LinkedIn tolerate duplicate posts badly because of their algorithms.

Blast Campaigns 80

Blast Campaigns Twitter Facebook Linkedin 80

Biznology

JANUARY 29, 2013

People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. Membership in your community is a later stage of the hearts-and-minds campaign in which you need to engage. Related articles.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Biznology

APRIL 5, 2016

Out your terrible, insulting, pitch onto my sites and the Bad Pitch Blog. Make sharing, posting, and blogging your pitch is as easy as possible (premasticate!). Ask for too much money (to make ’em go away, though they often pay). Did I know about Oiselle Running and Athletic Apparel for Women before last Friday?

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

Biznology

JANUARY 21, 2013

Since Google likes to keep itself in a shroud of mystery the true benefits of getting authorship have had to be dug up by the devoted web community, but more benefits are becoming apparent for you and your site to enable authorship. . I like to think of G+ as a mix between Facebook and LinkedIn. An SEO Boost. Enabling Authorship.

SEO 80

SEO Google SERP CTR 80

Biznology

SEPTEMBER 15, 2015

To the history of my calls, to the history of the conversations and relationship I have with each person, maybe even access to my Facebook, Google+, Twitter , and LinkedIn accounts so that each meeting can come with a briefing. To historical meetings and meeting places.

Training 80

Training Blogger Amazon Google 80

Biznology

JULY 9, 2013

In fact, maybe I am more paranoid than the MilTel community, but PRISM should have had an entire “blowback strategy” in the pipe and ready to go well in advance, it was only a matter of time). Tick, tick, tick.

Work Management 80

Work Management Marketing Management Marketing Analytics Tools Budget Programs 80

Biznology

JANUARY 26, 2011

Andrew is the long-time editor of the Traffick blog and the author of Winning Results with Google AdWords. I'd start by looking at two or three companies in my sector that are doing smart things to grow through a combination of direct marketing and more general community and content. AG: Like search itself, the answer is granular.

Paid Search Agency 80

Paid Search Agency Paid Content Mobile Advertising Cost Per Click 80

Biznology

JANUARY 7, 2014

So “blogging” is on your 2014 New Year’s resolution. Starting blogging is not going to be easy for you. More people give up on blogging — and writing in general — than give up on going to the gym in order to lose weight and get fit. Blog wasn’t built in a day. Good for you.

Fulfillment 80

Fulfillment Blogger Advertising Agencies Paid Search Agency 80

Biznology

AUGUST 2, 2016

Influencers Are Shifting from Blogs to Social Media. Maryanne asked me, during our call, whether I have experienced Social Media Flight — the rush from blogs to social platforms like YouTube , Instagram , Pinterest , LinkedIn , Medium, Tumblr, and even Vine and Periscope in lieu of their first homes, blogs.

Work Management 80

Work Management Marketing Management Youtube Advertising Agencies 80

Biznology

FEBRUARY 5, 2021

As noted in the first article below, focusing on work-life integration, as opposed to work-life balance (and the often unrealistic and painful tradeoffs required to achieve balance), can be an effective way to improve performance and satisfaction across the domains of work, home, community, and self. ” Blog Posts.

Paid Search Agency 104

Paid Search Agency Domain Newsletter Intent 104

Biznology

JULY 1, 2014

Same thing with Blogger and blogs, social networks, Tumblr, and just about everywhere else online, including the Googlesphere. That said, it hasn’t rolled out everywhere because, as you can see, my mug still comes up when you search for my articles on when I show up on Google News through Business 2 Community , for example.

Paid Content 80

Paid Content Google Social Networks Youtube 80

Biznology

MAY 5, 2015

At least for now, Google can tell the difference between a one-man-band and a community orchestra. Robot armies of perfectly-tuned and websites, even if they control a zombie horde of blog, Facebook, Twitter, Pinterest, and Google+ posts, don’t quite propagate the same way that true community and customer interest does.

eCommerce 80

eCommerce Adwords Marketing Analytics Tools Google 80

Biznology

MARCH 22, 2016

Come on, don’t you think the thankless job of blogging passionately about a topic for free, persistently, over months and years deserves at least some face time and maybe a coffee , a burger , a bourbon ? Comment on their blogs in meaningful ways. Connect with them on LinkedIn. But don’t stop there.

Blogger 80

Blogger Social Media Media Outreach 80

Biznology

DECEMBER 30, 2014

Bonus: I have new content for my YouTube Channel and Slideshare collection every single time (and Slideshare is LinkedIn and YouTube is Google, right?). Do a Blog (for free). Before you start, a blogs are like anti organ rejection drugs: once you start you can never ever miss a day for the rest of your life.

Ad Building 80

Ad Building Brand Identity Branding Youtube 80

Biznology

AUGUST 11, 2015

SOCi does an amazing job automagically service up content into predefined categories that you can sort through and then collect into a library to be used later or by someone else in your group, share it immediately across the social media platforms you’ve linked up to all your respective Google +, Facebook , LinkedIn , and Twitter profiles.

Social Media 80

Social Media Curation Ideal Customer Profiles Media 80

Biznology

FEBRUARY 12, 2013

All you do is make it as easy as possible but sharing your content not only on your own site and blog but also across Facebook, Twitter, Tumblr, Google+, LinkedIn, Pinterest, and even reddit, digg, Newsvine, YouTube and anywhere else. Not so much Peer-to-Peer (p2p) but PR-to-Peer (PR2P*). But you get it wrong. “Why not?

Social Media 80

Social Media Social Marketing Peer-to-peer Work Management 80

Biznology

SEPTEMBER 23, 2014

” Mizuno USA hired me to join their AOR, McKinney, to help them leverage the power of online influencers and social media to help introduce an online runner’s community they were launching called the Mezamashii Project. Every Blog is Sacred. With the long tail, “all the other blogs,” we dig deep.

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80

Biznology

FEBRUARY 23, 2015

The plan including sprucing up the website, integrating a blog and social sharing, and offering some valuable content by free download. LINKEDIN : Had to be converted to social selling. After the release of tools such as Sales Navigator and TeamLink, LinkedIn’s own sales team began seeing significant results.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Biznology

JUNE 18, 2013

In a perfect world, I guess most passionate social media users are foragers by nature — especially if their goal is to become popular or to really become part of an online community. Foragers rarely hijack hashtags or trend-surf — those things are just not done.

Social Media 80

Social Media Media Advertising Agencies Public Relations 80

Biznology

OCTOBER 18, 2016

Explore the long tail (there are millions of people blogging, sharing, and posting online – and PR tends to pile on the same 100 “influentials.”) “We want you to take 50 million of us as seriously as you take one reporter from The Wall Street Journal ” (#83 of the 95 theses from The Cluetrain Manifesto ). Increase community engagement?

Class 80

Class Long Tail Marketing Blogger Media 80

Biznology

AUGUST 16, 2016

Explore the long tail (there are millions of people blogging, sharing, and posting online – and PR tends to pile on the same 100 “influentials”) “We want you to take 50 million of us as seriously as you take one reporter from The Wall Street Journal ” (#83 of the 95 Theses from The Cluetrain Manifesto ). Increase community engagement?

Long Tail Marketing 80

Long Tail Marketing Blogger Marketing Analytics Tools Planning 80