Litmus

FEBRUARY 6, 2023

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back! Every month, we’ll interview, highlight, and celebrate the splendid members of the email community. How did you first connect with the wider email geeks community? And underappreciated sometimes.

Communities 82

Communities Work Management Thought Leadership Design 82

Animalz blog

MARCH 21, 2024

A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. Replicating their publication-style blog is not the right approach for most companies because it’s too costly, doesn’t bring the right outcomes, or both. The Animalz blog is a good example.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

Content4Demand

FEBRUARY 24, 2021

Community-based marketing offers a fresh angle to stir up your marketing mix, allowing B2B marketers to capture attention in a new way while ramping up brand loyalty among prospects and customers. With audiences dispersed in home offices around the world, now is a great time to harness their yearning for a sense of community.

Communities 67

Communities Peer-to-peer B2B Thought Leadership Paid Search Agency 67

Marketing Insider Group

APRIL 15, 2024

Quick Takeaways B2B content creators make specialized content that share valuable insights and stories, connecting with business audiences and shaping future interactions. They’re not just creating content; they’re crafting experiences, sharing knowledge, and building communities that businesses want to be a part of.

Enterprise Management 236

Enterprise Management B2B B2B Thought Leadership SMB 236

Lead Liaison

DECEMBER 8, 2022

Cultivating Quality Interactions on the Event Show Floor. Not all events are the same, but a few attributes all events should have in common are positive community building experiences, conversations that increase knowledge and breadth of opportunity, and positive ROI. The direct path to ROI is one beset with quality interactions.

Lead Liaison 90

Lead Liaison Trade Show Marketing Automation Services Lead Capture 90

Liveintent

MAY 3, 2021

Since the beginning of time, humans have understood the value of community. Whether for literal survival or for comforts slightly higher up on Maslow’s Hierarchy, we self-select into communities that fill our emotional and intellectual needs. Here are some of the highlights. Here are some of the highlights.

Newsletter 116

Newsletter Communities Brand Identity Branding 116

Conversica

AUGUST 31, 2022

The Conversica Community Is Here! We are excited to announce that the Conversica Community is live! Even our own employees (known as Conversicans around the office) are a part of the community, sharing their thoughts as well. How to Join the Conversica Community. Select “Community” from the top navigation bar.

Communities 52

Communities Peer-to-peer Practices Features 52

Adobe Experience Cloud Blog

JULY 19, 2017

Are you struggling to build a strong community for your business on Twitter? A company that successfully embraces Twitter and builds its community around it will move beyond likes and followers. Content that connects your brand message and community spirit will help you stand out and position you as an authority in your field.

Communities 134

Communities Twitter Peer-to-peer Ad Building 134

seo.co

FEBRUARY 15, 2022

How would you like to gain at least 100 readers for your blog every day? There’s really no cap to how many readers your blog could attract on a daily basis, as long as you provide unique, interesting, useful, timely, and relevant content. However, it’s not enough just to set up a blog to attract readership. How about 200?

Paid Content 117

Paid Content Traffic RSS Blogger 117

SmartBug Media

AUGUST 21, 2020

For senior living communities, that makes it extra important to communicate the measures you’re taking to keep residents, employees, and visitors safe. Press releases, website updates, and email campaigns have certainly been on many marketers’ minds in response to COVID-19, but what about Facebook Live for senior living communities?

Communities 90

Communities Facebook Press Interactive Marketing 90

SmartBug Media

AUGUST 3, 2020

Instead of marketing just one organization, you have to think about not just corporate, but all of the individual communities in your portfolio as well. Because of this reality, you simply can’t focus all of your efforts at the corporate level and with every community in your portfolio at the same time with the same amount of vigor.

Inbound Marketing 89

Inbound Marketing Communities Planning Brand Identity 89

Webbiquity

APRIL 19, 2022

Create a Community of Advocates. It’s about fostering a community of satisfied clients who will recommend you without feeling like they need to get something out of it. Social media is a great channel for community growth. You are aiming for honest, human interaction, as opposed to a hard sale.

Ideal Customer Profiles 334

Ideal Customer Profiles Practices Case Study Case Studies 334

Navigate the Channel

NOVEMBER 28, 2023

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Adobe Experience Cloud Blog

AUGUST 31, 2017

In one of our bi-monthly #marketochat’s, we discussed How to Build a Vibrant Community on Twitter with Social Media Influencer, Madalyn Sklar. Twitter continues to be a place that people go in order to find out brand information, so it is critical that you are building the right community for your brand and follower base.

Communities 134

Communities Twitter Ad Building B2B Thought Leadership 134

Buffer

DECEMBER 3, 2020

Their strength is in their community. They’ve identified a powerful marketing channel to help these women bring their visions to life: digital community. Read on for a behind-the-scenes look at how IFundWomen integrates their marketing and community building to foster inclusive digital spaces. It’s a great tactic!

Communities 83

Communities Social Media Paid Search Agency Work Management 83

ConvertKit

FEBRUARY 16, 2021

Monica Lent uses ConvertKit to build Blogging for Devs, a thriving online community. She built Blogging for Devs —a niche newsletter and a thriving paid online community. The Blogging for Devs subscriber growth trajectory. So many developers start a blog and abandon it after three posts.

Communities 76

Communities Newsletter Blogger Landing Pages 76

Influitive

MAY 15, 2015

If you were to ask a group of community managers what keeps them up at night, you’d likely hear the same two or three concerns at the top the list: engagement , lack of resources and, of course, ROI. The problem is, many B2B community managers are unsure about how to get started. Community growth.

Communities 100

Communities ROI Customer Satisfaction B2B 100

Scoop.it

APRIL 11, 2024

This blog will spotlight why those marketers adopt a webinar strategy. Webinars provide a platform for real-time interaction between your brand and its audience. The inevitable increase in engagement is also ideal for developing an online community as it helps the audience to trust the brand more.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Hubspot

APRIL 13, 2021

How can you make your blog more profitable? Communities. If your audience is always engaging with your content, and with each other in the comments, consider creating a community membership model where users can create profiles and have a platform to interact with one another. Pros of Starting a Membership Site.

Template 98

Template Rules User-Generated Content Communities 98

Outgrow

JUNE 20, 2022

Welcome to the Marketer Of The Month blog! . The 3 types of community-led growth and what most people get wrong about it. Why a product-led funnel is easier to build than a community-led go to market . Understanding Community Led vs Product Led Growth with HubSpot’s SVP of Marketing . The future of media companies.

Paid Content 52

Paid Content Communities Work Management Product 52

Hubspot

JUNE 4, 2019

Today, forums are still significant opportunities to build an online community, and allows your audience to connect in a place where they know their interests are shared. Forum software can be particularly useful because it allows your customers to interact with each other in a smaller circle than they could via social media.

Enterprise Management 78

Enterprise Management Marketing Management Communities CMS Development 78

Convince & Convert

AUGUST 21, 2012

Many of the myths surrounding online community development are proliferated by common sense conclusions. Creating an online community has a basis in science—but best practices that seem clear-cut on the surface become much more complicated when you dig deeper. Only then can you define the business goals of your community.

Communities 125

Communities Fulfillment CAN-SPAM Guidelines 125

Webbiquity

JUNE 21, 2022

The more influencing power a brand has, the easier it will be for it to guide its audience on how they shop, interact, and behave. Moreover, brands today can use their websites to build a community around their product or service. Create On-Site SEO Content. On-site SEO content absolutely must be high-quality, original content.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Valasys

SEPTEMBER 23, 2021

What are the 6 benefits of the online research community? We have listed 6 benefits of an online research community platform that can help your business: 1. Your customers can communicate with you and one other through an online research community. New product research. It can be difficult to launch a product. Conclusion.

Communities 52

Communities Research Enterprise Management Business 52

Valasys

SEPTEMBER 21, 2021

What are the 6 benefits of the online research community? We have listed 6 benefits of an online research community platform that can help your business: 1. Your customers can communicate with you and one other through an online research community. New product research. It can be difficult to launch a product. Conclusion.

Communities 52

Communities Research Enterprise Management Business 52

Webbiquity

JANUARY 16, 2024

Interactive Video Quizzes Using interactive video quizzes is a fun and clever way to get your B2B audience involved. These quizzes let viewers interact with your video by answering questions or making choices, making the learning experience more enjoyable. Note: Interactive video and a game differ from each other.

Creativity 177

Creativity Work Management Video Marketing B2B Marketing 177

Webbiquity

AUGUST 18, 2020

Set up virtual booths with interactive features including images, brochures, data sheets and videos. Features include breakout sessions, virtual exhibitor booths, lead capture, streaming video, and capability to interact with speakers, sponsors, and other event attendees. Hopin is a virtual venue with multiple interactive areas.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Hubspot

APRIL 6, 2020

As a marketer, promoting and driving traffic to your blog isn't easy. Getting blog readers is all about promoting your content to the right people at the right place and the right time. To start, you'll need to diversify your blog promotion strategy so you can get traffic from several sources. We've all been there. Quuu Promote.

Promotion 90

Promotion Aggregators Advertising Mediums Youtube 90

Marketing Insider Group

JANUARY 2, 2024

The way people engage with these platforms is changing, and it’s reshaping how they interact with content outside of these social bubbles, particularly in driving traffic to external sites. Engaging with the Community There’s value in joining the conversation on other people’s posts. It’s simple.

Social Media 254

Social Media Social Marketing Media Content Marketing 254

Content Marketing Institute

JANUARY 2, 2018

We wanted to know: How does the expert’s expert build and manage communities? I asked Christin for tips on how to think like a community builder. Automating Your Customer Interactions: Get Ready for Chatbots. Please note: All tools included in our blog posts are suggested by authors or sources, not the CMI editorial team.

Social Media 111

Social Media Communities Work Management Media 111

Convince & Convert

JULY 26, 2012

Since that talk though, I’ve started thinking about rooting that back to general community/social media management. From there, I’ve realized that we continuously read articles with tips for community management, rather than community building. Find and communicate your focus. This may be a little sappy, but it’s true.

Communities 124

Communities Social Media Facebook Twitter 124

Convince & Convert

DECEMBER 7, 2015

What’s the secret to building a thriving community on Instagram? But I’m sure you follow an account that has thousands, if not millions, of followers who are engaged and interacting with every post the account shares. I know: You’ve read 100 blog posts about the power of emotion in content marketing. But how did they do it?

Communities 110

Communities Ad Building Tagging Tactics 110

ClearVoice

MARCH 18, 2019

Let’s review three popular online community apps to do just that: Lithium, Influitive, and Higher Logic. For years, content marketing has involved writing and publishing a blog article, sharing that blog on social media, and hoping that the content would be shared by your company’s fan base.

Communities 63

Communities Marketing Automation Services Enterprise Management Work Management 63

SocialPilot

JANUARY 21, 2024

Outlined in this blog are the steps to create a CTA with a higher click rate and brand examples who are implementing it the right way. CTAs motivate your readers to interact with your content by taking actions such as clicking a button, signing up, liking, sharing, or commenting. Let’s explore! CTAs that just click.

Social Media 119

Social Media Examples Media Urgency Marketing 119

SmartBug Media

FEBRUARY 27, 2019

It’s important for any senior living community to stand out and share their expertise on eldercare. This blog will focuses on how hosting seminars and events can build a successful senior community. If a senior community is hosting seminars , that’s a sign that they want to help others who are seeking answers.

Education 66

Education Communities Ad Building Advertising Agencies 66

SmartBug Media

APRIL 8, 2019

But for senior care communities, social media—and in particular, Facebook—can be a valuable tool for improving occupancy rates. Why Social Media Is Important for Senior Care Communities. Many senior care communities have personas that include adult children of the elderly. Why Facebook Is Important for Senior Care Communities.

Communities 67

Communities Facebook Allocation Buyer Personas 67

Hubspot

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? In all fairness, this question surrounding blogs is not without reason. Blogs vs. Other Marketing Channels.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101