Remove funnel
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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. So, why start from the bottom in B2B?

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Is ecommerce blogging still worth the investment?

ClickZ

On the surface, blogs seem like a fine way to write about creative topics relevant to a company, so ecommerce sites often assume that the idea of a blog is great, but just not for them. Too many ecommerce brands start a blog for no reason by copying competitors. Ecommerce blogs often exist as islands.

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Why Audience Data is Vital to Your B2B Funnel

FunnelEnvy

From blog posts to social media updates to email newsletters, companies in all sectors spend lots of time and money on creating content. Click To Tweet The key here is to stay current by studying and immersing yourself in communities of people like your target customer. But what’s actually in all that content?

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Your Complete Guide to Creating Top of the Funnel Content

Scoop.it

You have audiences distributed across every stage of this customer journey, represented by a marketing funnel. Below is a great visual representation of what the funnel looks like. The top of the funnel (ToFu) accommodates customers who are just interacting with your business for the first time. Focus on Informative Content.

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Sales Experts and Communities to Follow in 2022

Vidyard

However, sometimes the best way to advance your career is by networking and learning from sales experts within the community. Top Sales Communities to Join 2.1 There is no shortage of great sales resources out there. Sales Experts to Follow 1.1 Josh Braun 1.2 Amy Volas 1.3 John Barrows 1.4 Will Aitken 1.5 Jeb Blount 1.6 Dan Swift 1.7

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The art of natural funneling: How to lead your readers without forced CTAs

Martech

Key takeaways: Understanding the three marketing funnel stages is crucial for creating a smooth user journey. Leading readers down the marketing funnel naturally is crucial for creating a seamless user journey and boosting conversions. Understanding the marketing funnel Let’s talk about the marketing funnel.

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Out with the Funnel, In With the Flywheel: The Modern Buyer’s Journey

Zoominfo

We’re speaking, of course, of the sales funnel. The sales funnel represents the theoretical customer’s journey to making a purchase. Marketers structure their entire strategy around moving prospects through the funnel, towards the ultimate goal of winning a new customer. The Sales Funnel. Why is the sales funnel outdated?