Influitive

MAY 15, 2015

If you were to ask a group of community managers what keeps them up at night, you’d likely hear the same two or three concerns at the top the list: engagement , lack of resources and, of course, ROI. The problem is, many B2B community managers are unsure about how to get started. Community growth.

Communities 100

Communities ROI Customer Satisfaction B2B 100

Navigate the Channel

NOVEMBER 28, 2023

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Let’s explore some tips and strategies to tap into the creator economy, enhance brand visibility, forge strong creator partnerships and authentically engage with communities. Guest blogging.

Advertising Agencies 127

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 127

Sprout Social

JANUARY 24, 2024

In this post, we’ll walk you through finding, using and optimizing LinkedIn hashtags to get more eyes on your content. Find and click on Hashtags under the Community tab and then add up to three hashtags by tapping + Add a hashtag. Use a social listening tool like Sprout Social to keep an eye on specific topics and keywords.

Linkedin 114

Linkedin Trends Eye-Tracking Marketing Agencies 1 114

ConvertKit

FEBRUARY 16, 2021

Monica Lent uses ConvertKit to build Blogging for Devs, a thriving online community. She built Blogging for Devs —a niche newsletter and a thriving paid online community. The Blogging for Devs subscriber growth trajectory. So many developers start a blog and abandon it after three posts.

Communities 76

Communities Newsletter Blogger Landing Pages 76

Oktopost

NOVEMBER 22, 2023

Facebook: With the ability to refine your audience targeting with Facebook Ads and create Facebook groups for customer support, Facebook is another popular platform for B2B marketers to raise brand awareness and build an online community. Facebook is a solid social media platform to focus your community-building efforts.

Social Media 117

Social Media Trends Media B2B 117

Marketing Insider Group

MAY 16, 2023

A few whispers of crazy AI claims and the entire marketing community is up in flames! AI will automate mundane tasks, like generating social media copy from a blog post, not conquer the marketing industry. Start by maximizing the potential of your: Blog. AI is not taking over SEO. It is not making marketing strategists obsolete.

SEO 243

SEO Lead Ranking Content PR 243

Hubspot

APRIL 15, 2024

But as with any other skill, some salespeople have a better grip on prospecting than others — and we, here at the HubSpot Sales Blog, want to do our part to make sure you prospect as effectively as possible. That‘s why we connected with some sales leaders for their takes on habits the most successful prospectors exhibit.

Allocation 78

Allocation Work Management Trigger Marketing Marketing Management 78

ClearVoice

MARCH 18, 2019

Let’s review three popular online community apps to do just that: Lithium, Influitive, and Higher Logic. For years, content marketing has involved writing and publishing a blog article, sharing that blog on social media, and hoping that the content would be shared by your company’s fan base. Is it easy on the eyes?

Communities 63

Communities Marketing Automation Services Enterprise Management Work Management 63

ClearVoice

JUNE 13, 2022

For B2C marketing, a blog is a cost-effective and long-term lead generator for your business. With a B2C business blog , you can: Educate your customers. But how exactly do you write a great (or even good) B2C blog post? But how exactly do you write a great (or even good) B2C blog post? Build trust and authority.

Buyer Personas 52

Buyer Personas Top of Funnel Work Management Keywords 52

Valasys

DECEMBER 18, 2019

B2B marketers need to look forward to nothing but the best B2B marketing blogs for entrepreneurs to accentuate their levels of creativity, industry benchmarking & Martech insights. The website operates with a vision of educating & empowering the SEO community & has a humongous monthly traffic of over 9, 00,000.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Scoop.it

APRIL 4, 2019

Private Google+ communities. The Advantage of Private Google+ Communities. In general, private Google+ communities were groups created for like-minded individuals to collaborate, discuss common interests, and share relevant links. Struggle to keep track of feedback they receive over many communication channels.

Enterprise Management 48

Enterprise Management Communities Top of Funnel Google 48

Marketing Insider Group

MARCH 11, 2024

By keeping an eye on these metrics, you can fine-tune your content, strengthen your strategy, and make videos that don’t just look good, but also deliver real results. Analyze and Adapt: Use analytics to track the performance of your videos. Remember, these KPIs are insights into your audience’s hearts and minds.

Fulfillment 235

Fulfillment Video Marketing Content CTR 235

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. Trying to track and assign value to every interaction between awareness and purchase simply isn’t the best use of anyone’s time. Website traffic.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

SocialPilot

FEBRUARY 11, 2024

Track influencers show a significant increase in followers over the past [specified time period] for trending popularity. Identify influencers with a track record of successful campaigns in [specific industry or product category]. Let’s plan out a content calendar that keeps our [specify] influencer collaborations on track.

Sales Management 90

Sales Management ROI Planning Work Management 90

Adobe Experience Cloud Blog

JUNE 20, 2016

Author: Elaine Ip To blog or not to blog, there is no question. I remember when I started my own blog in 2003, when I was an oversharing, bright-eyed teenager. This blogging phase didn’t last long and ended after I realized that whatever you do on the internet can not only be found on Google, but also by your parents.

B2B Thought Leadership 92

B2B Thought Leadership Advertising Agencies Paid Search Agency Marketo 92

SocialPilot

DECEMBER 6, 2023

This can serve as a ready-reckoner so you can tick off every task and remain on track to execute your marketing initiatives. In this blog, let’s look at what makes for an ideal social media marketing checklist. For example, if you are creating tutorials for your audience, a video format will be more suitable for you than a blog post.

Paid Content 62

Paid Content Social Media Social Marketing Marketing & Strategy 62

Biznology

MARCH 27, 2019

I am mid-way through a blog series on marketing technology and I have to pause. Here’s why – I was inspired by a podcast interview that made me stop in my tracks. Here’s why – I was inspired by a podcast interview that made me stop in my tracks. The interview focused on human-centered marketing.

Work Management 144

Work Management Marketing Management Social Media Paid Social Agency 144

Sprout Social

JANUARY 31, 2024

Prioritize platform and community engagement Marketers love to debate YouTube’s status as a social network. But the platforms’ ongoing Community features signal how the platform is getting more “social.” If nothing else, posting updates via the Community tab ensures that more people see your videos.

Youtube 99

Youtube Work Management Social Networks Eye-Tracking 99

Conversica

JUNE 5, 2020

It took only 8 minutes, 46 seconds to rob George Floyd, his family and his community of a life that should be valued no differently than any other. I’ve taken my eye off the diversity ball, especially during COVID. I can’t stop hearing the words, “I can’t breathe.” But I’ve fallen behind.

Peer-to-peer 90

Peer-to-peer Marketing Management Business Training 90

Only B2B

OCTOBER 18, 2023

With the rise of platforms like YouTube, Vimeo, and social media giants, videos have become a pivotal tool for communication, engagement, and marketing. Vimeo, known for its high-quality and artistic communities, is another influential platform for reaching niche audiences.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

Martech

JUNE 26, 2023

Marketing today is driven by online reputation, social media community management, SEO, and digital media. If there are too many people, the experience dilutes, and you can’t track who’s asking what questions. But that doesn’t mean in-person marketing has become a thing of the past — quite the contrary. Create content-worthy moments.

Event Marketing 102

Event Marketing Paid Search Agency Marketing Management Storytelling 102

Valasys

JANUARY 5, 2024

Twitter is a blogging site where users can share short messages, or “tweets,” and engage with others. Consider using compelling, eye-catching visuals relevant to your message to achieve this. Building a community Twitter is more than just about tweeting; it’s about community building.

Twitter 40

Twitter Practices Best Practices Eye-Tracking 40

Salesforce Marketing Cloud

APRIL 14, 2022

Lean on the community when you need a boost 4. No matter if you’re a seasoned member of the Salesforce ecosystem or just starting to plug into the community, we’re happy to have you and are here to help! If you’re feeling disappointed in your search, remember to keep your eye on the end goal and take setbacks in stride.

Peer-to-peer 98

Peer-to-peer Tips Communities Lead Scoring 98

SocialPilot

JANUARY 5, 2024

They increase post visibility and help you attract more eyes, far beyond your normal reach. That opens up the party doors for marketers looking to create brand awareness and engagement with communities. So eyeing trends and holidays that your target audience and prospects are talking about are a big yes. What should go here?

Social Media 72

Social Media Media Viral Marketing Eye-Tracking 72

Buffer

OCTOBER 31, 2022

The increasing adoption of vertical networks and popular social networks’ efforts to replicate them (Twitter’s Communities and Super Followers features come to mind) show that audiences are increasingly looking for community online. Pay attention to their language, overall tone, and what kind of content performs best.

Verticals 89

Verticals Social Networks Paid Search Agency Network Marketing 89

Salesforce Marketing Cloud

JUNE 28, 2023

The power of the Trailblazer Community and the skills I learned on Trailhead , Salesforce’s free online learning platform, have been with me every step of the way. To thrive, you also need to “show out”—fully participate, give it your all, and immerse yourself in Trailhead and the Trailblazer Community.

Marketing AI 52

Marketing AI Ad Building Peer-to-peer Communities 52

Sprout Social

FEBRUARY 2, 2023

figopet We know its hard to resist thise puppy dog eyes, but here are 10 foods you should always avoid feeding your dogs ? To track those metrics, Cheyanne uses Sprout’s Competitive Analysis Report (see image above) to compare Figo’s results side-by-side with competitors. Cheyanne explains, “Stay on top of trends within your community.

Social Media 110

Social Media Media Business Viral Marketing 110

Salesforce Marketing Cloud

JANUARY 29, 2024

A good email list brings in new prospects, increases engagement with your community, and provides you with valuable customer and performance data to keep refining your efforts. Your email list is the email addresses you’ve collected through your website, blog, or social media campaigns. Suppose you run a fitness blog.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Zoominfo

SEPTEMBER 22, 2022

Content Marketing High-quality content, such as blogs, ebooks, whitepapers, and case studies, is a critical element for drawing in new business and capturing leads. Social Media Social media is especially important for upper-funnel marketing, building brand awareness, and creating community. Get a Demo 2.

Work Management 130

Work Management Marketing Management Budget Programs Demand Generation 130

Net-Results

JANUARY 2, 2020

The account needs to stay on the same track as far as the type, medium, and design of content go. In order to really establish their brand persona in the eyes of their social media followers, their social media strategy stays in line with this idea too — the idea of transparency logically translates into open communication with customers.

Social Media 77

Social Media Media Eye-Tracking Transparency 77

ClearVoice

OCTOBER 31, 2023

” Optimize your product pages and blog posts using these keywords. Create engaging content, including in-depth product reviews, how-to guides for setting up camping equipment, and blog posts about the best camping destinations. Craft engaging and persuasive product descriptions, blog posts, and landing pages.

SEO 52

SEO Marketing Analytics Tools Work Management Top of Funnel 52

SocialPilot

JANUARY 31, 2024

This blog will walk you through the Top 9 influencer marketing case studies to understand their planning, execution, and outcome. This collaboration between Shopify, store owners, e-commerce experts, and entrepreneurs generated a series of content, like videos, social media posts, website features, and blogs.

Case Study 90

Case Study Case Studies Work Management Studies 90

Seismic

DECEMBER 13, 2023

Pro tip : This short blog post just scratches the surface of what you can learn in chapter 4 of our latest book, Tomorrow’s Enablement For Today’s Leaders. Head there to find resources to help you track your metrics! #7. Or, if you’re a current Seismic user, join our customer community. #10.

Practices 59

Practices Marketing Analytics Tools Best Practices Work Management 59

Optinmonster

SEPTEMBER 6, 2023

Ensure a user-friendly experience for you and your affiliates to foster a dedicated community. Keep track of interactions with your call-to-action buttons to gauge engagement. Sales tracking. That means it’s easier for you to keep track of all the links on your WordPress site and easier for your audience to share them.

Budget Programs 58

Budget Programs Best Practices Work Management Marketing Management 58

Brandwatch Marketing

JANUARY 29, 2024

It’s full of people looking for ways to improve their business, they’re already receptive to a blog post about improving ROI or dealing wth crises. Choose a bunch of keywords to track and then wait for people to post them. Again, more relevant eyes on your account. LinkedIn is obviously a prime place for this.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Brandwatch Marketing

JANUARY 29, 2024

It’s full of people looking for ways to improve their business, they’re already receptive to a blog post about improving ROI or dealing wth crises. Choose a bunch of keywords to track and then wait for people to post them. Again, more relevant eyes on your account. LinkedIn is obviously a prime place for this.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97