Navigate the Channel

NOVEMBER 28, 2023

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

Lead Ranking 65

Lead Ranking Lead Scoring Thought Leadership Peer-to-peer 65

Scoop.it

APRIL 11, 2024

This blog will spotlight why those marketers adopt a webinar strategy. These webinar tools facilitate immediate information and feedback exchange between you and your targets. The inevitable increase in engagement is also ideal for developing an online community as it helps the audience to trust the brand more.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Let’s explore some tips and strategies to tap into the creator economy, enhance brand visibility, forge strong creator partnerships and authentically engage with communities. Guest blogging.

Advertising Agencies 127

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 127

ConvertKit

FEBRUARY 16, 2021

Monica Lent uses ConvertKit to build Blogging for Devs, a thriving online community. She built Blogging for Devs —a niche newsletter and a thriving paid online community. The Blogging for Devs subscriber growth trajectory. So many developers start a blog and abandon it after three posts.

Communities 76

Communities Newsletter Blogger Landing Pages 76

KoMarketing Associates

DECEMBER 21, 2017

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. I constantly find portions, if not all, of the data used as references (and SEO-friendly links) across a range of publications, blogs, and other platforms.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Hubspot

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? In all fairness, this question surrounding blogs is not without reason. Blogs vs. Other Marketing Channels.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Webbiquity

MARCH 5, 2019

WorkOutLoud hosts online communities connecting enterprise companies and their customers. WorkOutLoud enables community-wide collaboration around important topics, products, shared best practices that result in improved customer experience and low churn. The Company. Year founded: 2015. Funding rounds: Bootstrapped.

Enterprise Management 252

Enterprise Management Work Management Marketing Management Co-Registration 252

Hubspot

FEBRUARY 26, 2019

Even if you're not sure what a blog is, you've no doubt come across one at some point in time. Perhaps you've stumbled across a blog when you've searched "healthy dinner recipes". Alternatively, maybe you used a blog to get more information on SEO strategies. You're on a blog. Blog vs. Website. What is a blog?

Wiki 100

Wiki Lead Scoring Lead Ranking Top of Funnel 100

Onalytica B2B

DECEMBER 14, 2017

Always-on community social outreach. Follow your influencers’ (both your engagement targets and the wider influencer community) social profiles and engage with their content. Always-on community social outreach works very well when a brand is targeting micro influencers, as they’re far more likely to engage back.

Ad Exchange 233

Ad Exchange Work Management B2B Thought Leadership Marketing Management 233

Optinmonster

FEBRUARY 11, 2024

You’ll need to set up an exit intent campaign with a lead magnet, like this one: A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address, or other contact information. And another company offers a premium account for six months in exchange for a review.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

B2B Marketing Exchange

FEBRUARY 2, 2023

To make this all happen, it takes an army — and in the case of the B2B Marketing Exchange (#B2BMX), that army takes the shape of the Demand Gen Report (DGR) team. To pull back the metaphorical curtain, this blog series will highlight the key players and teams powering the #B2BMX event series.

Top of Funnel 52

Top of Funnel Case Studies Curation Case Study 52

Writing on the Web

SEPTEMBER 26, 2012

The second-best thing about writing a blog is that you have an opportunity to express your opinions, thoughts, and viewpoints to the rest of the world. But the number one advantage to blogging is that it’s a meritocracy; in other words, anyone can be successful at it! Seek out similar blogs. Just look at Perez Hilton.

Traffic 100

Traffic Blogger RSS Opinions 100

Content Marketing Institute

MAY 7, 2018

Why do most blogs look like boring, identical, everyday eggs? The online community of every industry is oversaturated, it seems. The online community of every industry is oversaturated it seems, says @KonradSanders. In a pretentious, gentle world of food blogs, @thugkitchen’s voice stands out. How to do it. How to do it.

Differentiation 106

Differentiation Top of Funnel Copywriting Advertising Mediums 106

Zoominfo

SEPTEMBER 10, 2020

Air carriers knew in exchange for flight perks, they could obtain valuable information about passengers. Air carriers knew in exchange for flight perks, they could obtain valuable information about passengers. It’s safe to say personalization is the defining trend of our modern era of marketing,” ZoomInfo wrote on its blog.

Loyalty 226

Loyalty Personalization Zoominfo Ad Building 226

Conversica

JUNE 5, 2020

It took only 8 minutes, 46 seconds to rob George Floyd, his family and his community of a life that should be valued no differently than any other. Exchanges like these eventually developed. Conversica’s Trusted Exchange for Diversity Empower a trusted environment (e.g. I can’t stop hearing the words, “I can’t breathe.”

Peer-to-peer 90

Peer-to-peer Marketing Management Training Business 90

Scoop.it

SEPTEMBER 28, 2022

Engage your community with curated community content. To make sure that her audience visits the website, tries the online tutorials, and engages with the community, she sends weekly newsletters. And they hear about interesting conversations in the community forum. Members of the community get updates.

Curation 85

Curation Campaigns Lead Scoring Lead Ranking 85

Stevens & Tate

MARCH 1, 2024

Content Creation and Blogging Creating informative and engaging content is at the heart of the inbound marketing methodology. Blogs, articles, and white papers that address your audience’s challenges and questions not only attract traffic but also establish your brand as a thought leader in your industry.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

Litmus

MAY 26, 2023

Our State of Email reports have always depended on the kind and generous knowledge-sharing from the email community. This valuable exchange of insights not only helps individual email marketers in their professional growth but also contributes to the overall improvement of the email industry. This is what cherish about our community.

Peer-to-peer 63

Peer-to-peer Research Service Communities 63

Onalytica B2B

OCTOBER 26, 2017

This guide is for anyone in Marketing, Communications or indeed business who would like to improve brand equity and/or market share by working with influencers in a 2-way partnership to provide value to the influencer community and wider marketplace. We covered: What is influencer marketing and why should you be doing it?

Planning 235

Planning Work Management B2B Thought Leadership Marketing & Strategy 235

BenchmarkONE

FEBRUARY 3, 2022

If your SEO-optimized blog post is generating 1,000 visitors to your website, you could double (or even quadruple) that traffic with a proper distribution strategy. The first is to launch your own and build a community of devoted readers around it. Submit a Guest Blog. 11 Ways to Effectively Distribute Your Content.

Distribution 75

Distribution Top of Funnel Effectiveness Content 75

Thinkers360

APRIL 7, 2024

Thought Leader and Influencer Interview Thinkers360 thought leader interviews profile prominent members of the Thinkers360 community who embody the power of ideas in their work. Through Thinkers360, I engage with a diverse community of experts and influencers with similar interests and expertise.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Work Management Advertising Agencies 52

Webbiquity

OCTOBER 19, 2012

The excitement of starting a blog can be overwhelming but hastily trying to execute your ideas could backfire in the long-term. Identify the type of blog that you want to create. Ask yourself what you want your blog to focus on. A blog can be narrowly focused on a genre or include a variety of subject matters.

CMS Development 100

CMS Development Domain Blogger Bandwidth 100

B2B Marketing Exchange

JANUARY 25, 2023

Tabitha Adams , Director of Performance Marketing, Analytics and Technology for the global consulting firm Slalom , used the power of the wizarding world to build fellowship and community at the company. The post How Harry Potter Helps Slalom Tackle Global Marketing Training, DE&I Initiatives appeared first on B2B Marketing Exchange.

Training 52

Training Communities Paid Search Agency Consulting 52

Valasys

OCTOBER 26, 2023

Crypto Community React to X’s New Audio and Video Calling Features The announcement of these new features generated significant excitement among users, who responded with memes and comments such as, “This is fantastic… X is truly pushing the boundaries… now we’re proud of X.”

Video Marketing 52

Video Marketing Acquisitions User-Generated Content Twitter 52

Drew Neisser

MAY 6, 2022

From day one, Auth0’s marketing mandate wasn’t about building pipeline or demand gen, it was about building trust and relationships with a vibrant community that loves learning, discussion, and things that make their lives easier. What you’ll learn: How to build a strong customer community.

Communities 52

Communities Trust Marketing Demand Tactics 52

B2B Marketing Exchange

MARCH 15, 2023

The 29 winners were announced in 14 categories during an exclusive cocktail reception at the 2023 B2B Marketing Exchange in Scottsdale, Ariz. The post And The Killer Content Award Winners Are… appeared first on B2B Marketing Exchange.

Multi-Channel 52

Multi-Channel Bundling Advertising Agencies Storytelling 52

Sprout Social

JANUARY 26, 2023

Or, helped them get new customers in exchange for a discount or freebie. Unlike word-of-mouth marketing , which relies on people spontaneously sharing information, referral marketing is a deliberate strategy involving incentives and rewards for customers in exchange for successful referrals.

Paid Content 124

Paid Content Advertising Agencies Planning Word of Mouth 124

Adobe Experience Cloud Blog

MARCH 1, 2016

You can evaluate your data or survey existing customers to figure out what your target audience needs or you can go to the places where they’re already sharing this information—community forums. Stack Exchange: Stack Exchange is a compilation of 130 mini Q&A sites. Take Advantage of All Available Forums.

Communities 48

Communities Marketing & Strategy B2B Thought Leadership Thought Leadership 48

Hubspot

JULY 6, 2021

Welcome to Breaking the Blueprint — a new blog series that dives into the unique business challenges and opportunities of Black business owners and entrepreneurs. When thinking about creating the best email marketing strategies, make sure you are authentic and tell your community your story.

Email Marketing 101

Email Marketing Marketing & Strategy Marketing Strategy Planning 101

Heinz Marketing

OCTOBER 22, 2021

Ever wish you had a community of people with similar interests or facing similar challenges that you could learn from and bounce ideas or questions off of? You can search for relevant topics, or join specific communities to stay up to date on the latest posts. Here’s a few of our favorite B2B Marketing events: B2B Marketing Exchange.

Planning 113

Planning Work Management Marketing Management Marketing Automation Services 113

B2B Marketing Exchange

DECEMBER 21, 2022

Much like the spirits who brought Ebeneezer Scrooge back through time, co-hosts Klaudia Tirico and Kelly Lindenau are doing the same for the B2B marketing community — just in a nicer, more educational way. The post B2B’s Top Trends Of 2022 appeared first on B2B Marketing Exchange. Just enter the code PODCAST25 at checkout!

Trends 52

Trends Communities Education B2B Marketing 52

Anyword

OCTOBER 4, 2021

Start with blogs. You probably already tell your clients about how blogs are beneficial. However, the most common issue that agencies face when starting with blogging is determining what they want to focus on and how to get started. Blogging is about helping your clients in solving their problems. Slack Communities.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Adwords 98

Anything Goes Marketing

JUNE 24, 2007

Gaming - The Online Community of Youth Besides Facebook, MySpace and other web 2.0 online communities, my wedding table guests explained that they spend a tremendous amount of time playing online Xbox games. A great example of this is MarketingProfs Know-How Exchange. These questions are sent to the community daily via email.

Communities 100

Communities Traffic Peer-to-peer Effectiveness 100

Contently

JULY 26, 2022

We’ve got a few ideas for how you can turn blog posts and product material into engaging fintech content. With the right video content, you could be generating 5+ million YouTube views like cryptocurrency exchange Kraken. At Varo, we’re creating a bank for a larger community and a financial system for everyone.”

Word of Mouth 137

Word of Mouth Marketing & Strategy Paid Search Agency Content 137

Onalytica B2B

MAY 29, 2018

I was 17, and before ever having taken organic chemistry, I used data analytics generated by a Nuclear Magnetic Resonance machine to guide me in successfully developing an optimal protocol for Hydrogen / Deuterium exchange reactions on nucleic acids. Just send an email to communication@data-mania.com and you’ll hear back right away.

Work Management 213

Work Management Marketing Management Peer-to-peer Training 213

Unbounce

NOVEMBER 18, 2021

For small or one-person marketing teams, it’s never been more challenging to juggle SEO, PPC, leads, sales, sign-ups, community building, social media, website management, and on and on… (Deep breaths, this is just a blog—not another to-do list.). Social proof is regularly listed in “best practice” blogs —and for good reason.

Paid Content 143

Paid Content Marketing AI Landing Pages Personalization 143

Content4Demand

JULY 2, 2021

The winners will be honored at an awards ceremony at the Encore Resort & Casino in Boston during Demand Gen Report’s B2B Sales & Marketing Exchange in August. Connect with experts and peers in the martech community in this smaller, more exclusive event that blends the best of both virtual and physical worlds. They’re baaack!

Peer-to-peer 108

Peer-to-peer Intent Data Content Intent 108