article thumbnail

The Essential Marketers Guide to B2B Demand Generation

Oktopost

B2B Demand generation is changing. 59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. Effective demand generation requires you to understand who your customers are and what pain points they’re dealing with.

article thumbnail

12 Demand Generation Trends for 2024

DealSignal

It’s likely to be another challenging year for Demand Generation professionals, so need to plan for the year and more importantly plan to pivot in the middle of the year. Read about Demand Generation trends for this year and be ready to act. This precision is imperative in the “do more with less” world.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

It’s Not Just Demand Generation – It’s Brand Generation

Engagio

Most demand generation and account-based marketers tend not to think much about branding, which is unfortunate given that a consistent brand can increase revenue by up to 23 percent (Forbes). That’s why the best account-based marketers are thinking about brand generation, not just demand generation.

article thumbnail

What Is B2B Demand Generation? Understanding The Basics

Schubert B2B

Nevertheless, a game-changing strategy exists that can invigorate your efforts, shifting your attention from basic lead generation to the sophisticated art of demand generation. So, what precisely is B2B demand generation? But how does one master the craft of B2B demand generation?

article thumbnail

14 B2B Demand Generation Secrets You Must Try

Outgrow

14 B2B Demand Generation Secrets You Must Try. Looking for some proven B2B demand generation strategies to boost your business? But before diving right into the crux, let’s understand some of the basics of demand generation. . Basically, you are trying to generate demand. .

article thumbnail

What is B2B Buyer Intent Data? [Types, Benefits and More]

Inbox Insight

According to our first party research conducted within our IFP community, 99% of B2B marketers have witnessed significant sales and ROI increases by harnessing the power of intent data. It helps businesses identify their target audience’s interests and needs more effectively.

article thumbnail

Lights, Camera, Action: Video for Demand Generation

SmartBug Media

Here are six reasons why you need to start using video in your demand generation efforts right now. This is more than any other type of content, including emails, social images, and blog articles. Video marketing is amazing for demand generation and can be used in every part of your flywheel.