Hubspot

MARCH 27, 2018

It’s a huge buzzword in the marketing community. Let’s start with a common marketing challenge: You want to get more people to read your blog posts. More prospects means more opportunities to sell. For an individual blog writer, it's a critical tool to stay at the top of your game. Blog About What People Want to Read.

Marketing AI 95

Marketing AI Tools Cross-Selling Paid Search Agency 95

Vision Edge Marketing

SEPTEMBER 13, 2022

Verticals can include industries as broad as medical devices or financial services or can specify a subsegment of a larger group, such as community banks within the larger market of financial services. In a niche strategy, the number of prospective customers can range in number and cross industries. Yes, I Want My Growth Idea.

Verticals 224

Verticals Work Management Marketing Management Marketing Strategy 224

Drew Neisser

MARCH 10, 2023

What’s a surefire way for B2B brands to grow customer champions, drive cross-sell and upsell, and spread brand love? What You’ll Learn How to market B2B customer events The important role CMOs play at events How partnerships can enhance events The post The B2B Customer Event Episode appeared first on The Drew Blog.

B2B 52

B2B Cross-Selling CMO Forrester 52

Adobe Experience Cloud Blog

JUNE 20, 2016

Author: Elaine Ip To blog or not to blog, there is no question. I remember when I started my own blog in 2003, when I was an oversharing, bright-eyed teenager. This blogging phase didn’t last long and ended after I realized that whatever you do on the internet can not only be found on Google, but also by your parents.

B2B Thought Leadership 92

B2B Thought Leadership Advertising Agencies Paid Search Agency Marketo 92

Heinz Marketing

OCTOBER 4, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. With Sangram’s new book, MOVE: The 4-question Go-to-Market Framework , he hopes to raise $10k for New Story to end global homelessness and do more than just sell a book. You can sign up for free.

Top of Funnel 106

Top of Funnel Account Based Marketing Communities Cross-Selling 106

Buffer

FEBRUARY 21, 2023

When I first started building Diversability with the vision of creating a community of people with disabilities (and the allies who support us) elevating disability pride, I kept encountering roadblocks when trying to get the word out. Now, in 2023, we have 80,000 followers across our social networks and 5,800 in our closed communities.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

Rev

JANUARY 11, 2023

And that’s what we’re going to show you how to do in this blog post! This could be anything from blog articles, downloadable guides, webinars or any helpful piece of content or tool. Then, you’ll want to become an active member of the community and build authority on the topic by providing valuable insights and solutions.

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

Vision Edge Marketing

JUNE 6, 2023

Salesforce also has a customer community where customers can share feedback and ideas. Cross-functional collaboration : Breaking down silos and fostering collaboration across departments to deliver seamless and consistent customer experiences. Building cross-functional teams is a good way for CGOs to facilitate collaboration.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Heinz Marketing

DECEMBER 10, 2023

The cost of new customer acquisition is 5-7x more than to maintain an existing one The success rate of selling to existing customers can be as high as 70% compared to 20-25% for new customers. Resource Library , Blog , Marketing Community , and Academy. That’s where Iterable comes in. Who are they?

Marketing Automation Services 68

Marketing Automation Services Customer Satisfaction SMS Cross-Selling 68

Martech

DECEMBER 26, 2023

So John Murphy, partner development manager at HubSpot, looks to remove barriers to cooperation between the vendor’s direct sales reps and the channel partner, for example, consulting with partners on lead generation and educating them on successful co-selling methods. It’s the job of the vendor to provide product knowledge to their partners.

Work Management 108

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 108

SocialPilot

DECEMBER 6, 2023

In this blog, let’s look at what makes for an ideal social media marketing checklist. For example, if you are a B2C brand selling fashion apparel, Instagram, Facebook, and TikTok could be the most suitable channels for you. To further optimize your profiles, cross-promote your social media accounts by linking them to each other.

Paid Content 62

Paid Content Social Media Social Marketing Marketing & Strategy 62

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. There are blogs, forums, quizzes, polls, and sisterhoods (micro communities based on women’s life stages like “caregiver&# or “widow wise&# ).

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Buffer

JANUARY 18, 2023

These tools encompass everything from the social platforms you choose to build your presence on to the community-building app where you engage with your audience. If one of your chosen methods of content creation is through blog articles, then a CMS is a necessary addition to your toolkit. We recommend Wordpress or Ghost.

Budget Programs 122

Budget Programs Process Tools Pricing 122

Sprout Social

FEBRUARY 12, 2024

Their posts, blogs or videos can rank for specific keywords related to your product or industry that lead potential customers directly to your site. Influencers help organizations use these authentic interactions to build a loyal community around their brand. They also provide unique upselling or cross-selling opportunities.

Advertising Agencies 106

Advertising Agencies Paid Search Agency Lead Scoring Lead Ranking 106

Oktopost

MARCH 4, 2024

You’re selling to organizations composed of, sometimes, thousands of employees, so a persona-based approach enables you to understand who the decision-makers you need to target are. Source Long-term relationships SaaS products are often subscription-based, with many upselling and cross-selling opportunities.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

SalesIntel

APRIL 15, 2024

Top-of-funnel content like blogs, videos, and social media posts can answer your ICP’s most significant questions and give them enough information to determine what support they need. Develop high-quality content that answers your prospects’ big questions.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Onalytica B2B

NOVEMBER 17, 2016

Influencer marketing when executed correctly and with patience can be extremely effective in achieving anything from lead generation to brand awareness – many of which cross over. SOCIAL SELLING. COMMUNITY ENGAGEMENT.

Work Management 204

Work Management Marketing Management PR Thought Leadership 204

Influitive

OCTOBER 11, 2015

We see companies who have improved engagement increase cross-sell by 22%, drive up-sell revenue from 13% to 51%, and also increase order sizes from 5% to 85%,” says R “Ray” Wang , Principal Analyst and CEO at Constellation Research , an advisory and research firm.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Webbiquity

APRIL 30, 2020

Many students, job seekers, employers, and other experts are active on it to reach out to their communities. Many Instagram “influencers” have fake followers and want to sell their Instagram account. You need a cross-channel approach to get maximum exposure. Facebook is the largest social network with more than 2.5

Tools 232

Tools Social Media Social Networks Work Management 232

Salesforce Marketing Cloud

JUNE 2, 2022

This blog will look at strategies and tactics for creating, managing, and measuring pipeline with a focus on how our team at Salesforce does it. This serves as a direct connection to peers, industry leaders, and the community. Our website includes Trailhead, Community, AppExchange, and more. How Salesforce manages pipeline.

Enterprise Management 98

Enterprise Management Peer-to-peer Demand Generation Agencies Account Based Marketing 98

Adobe Experience Cloud Blog

JULY 17, 2018

It’s all about fully partnering with your network of happy customers to assist with social selling, referrals, and thought leadership. In this blog, I will share with you 6 ways you can begin to include customers in your content. 2) Open Your Blog to Customers. 1) Customer Case Studies. 3) Feature Customers on Webinars.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Convince & Convert

MARCH 8, 2011

There are more than 150 million blogs, according to Technorati’s “State of the Blogosphere&# report. As a frequent blog consultant, I find the success impediment isn’t really the effort required, but rather a planning deficit. Most blogs fail not due to quality, but due to randomness. Answering questions?

Top of Funnel 146

Top of Funnel Sample Cross-Selling Validation 146

SocialPilot

JANUARY 31, 2024

To promote and sell a SaaS product, winning trust is the top-of-the-funnel task, and it can be achieved with influencers. This blog will walk you through the Top 9 influencer marketing case studies to understand their planning, execution, and outcome. It helps you to evaluate your steps and learn from others’ mistakes.

Case Study 90

Case Study Case Studies Work Management Studies 90

Sprout Social

FEBRUARY 17, 2022

Maximizing revenue with upselling, cross-selling and re-engagement. With email marketing, you’re doing more than selling. Links (to blogs, product pages, etc.). Zapier: Blog promotion. The template also has other recommended readings from the Zapier blog team. So the real question is, why not?

Template 131

Template Email Marketing Blast Campaigns Planning 131

SalesIntel

JULY 22, 2022

Regardless of what you’re selling or the industry you’re in, whether you’re marketing a SaaS or you’re a clothing retailer, you need to have a good understanding of who your target market is. Identifying your unique selling proposition. The steps in the sales process can vary depending on the type of product or service you’re selling.

Cross-Selling 52

Cross-Selling Advertising Agencies Sales Cycle Pricing 52

TrustRadius Marketing

OCTOBER 27, 2022

Cross-Channel Customer Experience. This is true no matter what you’re selling. 10 Enterprise customer support Customer communications Integrations User tracking and targeting Campaign changes Search functionality Iterable 8.4/10 These are key features for enterprises to look for in their customer engagement software.

Enterprise Management 96

Enterprise Management Digital Asset Management Marketing Budget Marketing Automation Services 96

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

Social Media 100

Social Media Communities Wiki Work Management 100

seo.co

MAY 26, 2021

While it might be different in your industry, we know that in ecommerce the probability of selling to a new customer on your website is somewhere in the 1 percent to 5 percent range (depending on how dialed in your website is and what the quality of your traffic looks like). Create a Cross-Sell Campaign.

Paid Search Agency 98

Paid Search Agency Cross-Selling Marketing Analytics Tools Ad Frequency 98

Convert

OCTOBER 18, 2022

Besides following social media posts or blogs by CRO influencers, one other way to keep your finger on this pulse is by following (and reading the newsletters of) experts who are re-thinking how optimization and A/B testing should be done, every day. We’ve used quotes, ideas, and content from these goldmines in our blogs and on social media.

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

Lattice

NOVEMBER 18, 2015

In short, intent data is collected via cookies from search engines, communities, media sites, blogs, forums, etc. For more about the topic, I encourage you to read this blog post, Find Buyers Before They Come Knocking On Your Door. about a web user that make show some intention or future action. Grow Existing Customers.

Top of Funnel 100

Top of Funnel Analytics Demand Lead Scoring 100

Optinmonster

FEBRUARY 11, 2024

A spin on this is inviting people to contribute to your blog in exchange for a free account. Login with Twitter, and you can do a basic search for free Type the URL of their blog into Buzzsumo to see if their content gets shared, as in the screenshot below Reach out to them via email, without being too pushy 9.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Buffer

AUGUST 12, 2019

Reddit is one of the most vibrant communities on the Internet and a powerful source of attention. But there are also a handful of other ways to benefit by learning from the community, engaging with the community, and building a thoughtful Reddit strategy. Reddit is one of the most vibrant communities on the Internet.

Paid Content 67

Paid Content Marketing & Strategy Marketing Strategy Paid Search Agency 67

Ontraport

DECEMBER 9, 2019

These are time-sensitive and sell out quickly. This will create buzz on your social media and collectively bring your community together in the hopes of winning a prize. . Your winners will be acknowledged and the rest of your community will strive to be featured. Grant early access. Gamify the membership experience.

Peer-to-peer 98

Peer-to-peer Cross-Selling Amazon Lock-In 98

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

In this blog, I’ll cover all the information you need for a successful marketing automation manager hire: Find a Modern Day Da Vinci. The ideal marketers for cross-channel, customer-centric marketing combine the creativity of an artist with analytical and data modeling skills. Collaboration/cross-functional team management.

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

Optinmonster

NOVEMBER 1, 2023

One way to nurture leads on your thank you page is by recommending posts on your blog that are related to the lead magnet they just received. A third way to start nurturing leads right off the bat is by asking them to participate in your community. This will keep them reading and browsing your site for longer.

Examples 71

Examples Webinar Metrics Marketing & Strategy Landing Pages 71

Liveintent

JANUARY 14, 2020

Respecting consumer consent was a hot-button topic in 2019, and it’s only going to get bigger in 2020 with the rollout of the CCPA, Google imposing limits on cross-site tracking in Chrome, and future plans for Apple’s ITP in Safari. All of these endeavors began with an effort to create communities amongst their readers. . What isn’t?

Media 100

Media Advertising Agencies Peer-to-peer Paid Search Agency 100

Buffer

SEPTEMBER 22, 2022

There are many workarounds to this, from content repurposing and cross-posting to content batching – the highlight of today’s article. An example of a brand that knows its content pillars is Ello Products , which sells reusable food and liquid storage products. Is it a particular topic or content format?

Social Media 88

Social Media Media Content Custom Publishing 88