Paul Gillin

OCTOBER 3, 2013

In 2007 I remarked on how big brands were embracing blogging and YouTube , completely unaware of the impending arrival of social networks. In 2006 I wrote about Microsoft’s Port 25 blog , which invited its critics in the Linux community to heap abuse on it in a Microsoft-branded channel.

BtoB 50

BtoB Allocation Marketing Analytics Tools Social Media 50

Paul Gillin

JULY 13, 2010

An edited collection of these comments will be submitted to Awareness for its community blog. So let’s hear what you think: Should the company continued to stay above the fray and face a growing tide of criticism or should it engage with its critics and potentially be forced into a recall situation?

Public Relations 50

Public Relations Social Media Tagging Communities 50

Paul Gillin

JUNE 18, 2013

Speak in the language of the community. created a constellation of technical blogs written primarily by its engineers, with each blog title optimized for a desired keyword set. Indium uses the blogs to provide those solutions and also to capture contact information for sales purposes. Indium Corp.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

APRIL 18, 2012

Profiles are online identities that define members’ backgrounds and interests and reflect their activities and contributions to the community. The more active members are in the community, the greater their influence and the richer the interactions with other members. Marketers can think of these communications as a Web 2.0

Twitter 50

Twitter Linkedin Facebook Social Networks 50

Paul Gillin

MARCH 10, 2011

If the technical gurus in your organization are intimidated by the prospect of blogging, urge them to instead answer five questions per week. As they grow their profile in the community, people will start seeking them out for business. Promote in Groups. Summarize your content and ask a question. What’s your favorite LinkedIn feature?

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Paul Gillin

FEBRUARY 9, 2011

The Wall Street Journal quotes spokeswoman Julie Mossler as saying “we don’t really have anything else to say,” meaning that the defensive statement by founder Andrew Mason on the company blog on Monday would have to stand on its own. Could it possibly have the same impact? I’d sure like to see someone try it.

Rules 50

Rules Paid Search Agency Advertisements Advertising 50

Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. Paul is a columnist for BtoB magazine and a director of the Society for New Communications Research.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

JANUARY 16, 2012

“I found out I was part of a community.” Statistics are available about activity in any community you manage. “Do you ever wonder who are the most active members of your communities or what content is most popular? This includes Portal & Community Pages, Web Content Manager and Web Experience Factory.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

DECEMBER 27, 2011

Seventy-two percent of the respondents report that their companies are deploying at least one technology, and more than 40 percent say that social networking and blogs are now in use. However, the research also indicates that becoming a fully networked organization is difficult, and remaining fully networked may be even harder.

Validation 50

Validation Research Correlation Customer Satisfaction 50

Paul Gillin

NOVEMBER 16, 2011

Only 40% are taking the time to understand and evaluate the impact of consumer-generated reviews, blogs and peer rankings on their brands. More than seven in 10 respondents said they aren’t sure how to improve customer loyalty at a time when peer reviews and open sharing are making customers more informed, more critical and less loyal.

Customer Surveys 50

Customer Surveys Peer-to-peer SMB Business 50

Paul Gillin

JANUARY 17, 2012

A new social media team listens and responds to blogs, Facebook posts and tweets, the process “learning to be a better bank,” said Wendy Arnott (right, @Wendy_Arnott ), VP for Social Media and Digital Communications.

Enterprise Management 50

Enterprise Management Transparency Social Networks Barriers 50

Paul Gillin

AUGUST 4, 2011

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

DECEMBER 15, 2010

For not a lot of money (you can outsource the design overseas), the community got attention it couldn’t buy with thousands of dollars worth of list rentals. Wikibon.org did this to great effect this summer, presenting data storage growth in terms of iPads stacked on the playing field at Wembley Stadium.

Eloqua 50

Eloqua Blogger Tagging Display 50

Paul Gillin

JUNE 24, 2010

whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. At the same time, the value generated by the community will enable us to cut an additional one-half customer support position each year. They include Indium Corp.,

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

APRIL 13, 2011

They help you publicize to a local community. Create a couple of short messages for Twitter and, a longer one for a blog or Facebook. Create an event badge (right) that speakers can embed in their blog sidebars or on their websites. Create an event blog. Publish an announcement on Yahoo’s Upcoming or Eventful.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

AUGUST 9, 2012

The hash tag (#), which was created by the Twitter community to help bring order to the service’s inherent chaos, has become one of the Internet’s most powerful organizing and amplification tools. Attackers are more likely to post their gripes on a blog or Facebook and use Twitter to extend their reach. Don’t debate hecklers.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50