Convince & Convert

MAY 7, 2013

Set up the webinar with your provider ( brightTALK , GoToWebinar , Adobe Connect , and WebEx are some of the favorites) and grab the registration link they provide. Create a list of tactics you’re going to use to distribute information about the webinar : News release, social networks, email, blog, Facebook ad, Google ad, and postcard.

Webinar Metrics 160

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 160

Content Marketing Institute

FEBRUARY 2, 2018

We try to listen to every signal regarding interesting topics we might cover in our blog: Twitter, Facebook, Quora, emails and, most of all, our customer support , which is usually the source with the better pulse on the situation when it comes to what users are looking for. Click To Tweet. Click To Tweet. Researching. Click To Tweet.

Process 111

Process Lead Ranking Content Marketing Planning 111

Content Marketing Institute

SEPTEMBER 3, 2018

e-books, our blog, webinars, co-registration opportunities, etc.). Twitter followers, website traffic) are easy to track, they’re rarely insightful independent of other data. At CMI, one of our primary goals is getting new email subscribers , as this goal is a key to our business model. While some vanity metrics (e.g.,

Webinar Metrics 109

Webinar Metrics Peer-to-peer Effectiveness Content Marketing 109

Industrial Marketing Today

FEBRUARY 12, 2011

For a while now, marketing consultants have been preaching the benefits of making B2B blogging the cornerstone of inbound marketing. It is difficult nowadays to find a marketing company or an independent expert not using a business blog to attract and engage with its target audience. CSC Scientific Blog – a blog about test equipment.

Co-Registration 60

Co-Registration Paid Search Agency Companies B to B 60

Opt Intelligence

APRIL 24, 2019

No Wasted Traffic, Bad Bounces or Costly Clicks. Co-registration allows users to quickly and easily opt-in directly on the site they are already browsing. The post What It Really Means To Generate Leads Without Landing Pages appeared first on Opt-Intelligence Blog. Ready to start generating leads without landing pages?

Landing Pages 40

Landing Pages Co-Registration Generation Leads 40

readwrite

MAY 11, 2012

When the Mommy blog movement started to take off in 2009, I had been dismissive of them, thinking it was more of the same “look at me” drivel that most bloggers had gotten over when Facebook became the platform of choice to vent about such First World Problems as noisy pediatrician waiting rooms and child-induced sleep deprivation.

Co-Registration 40

Co-Registration Blogger Best Practices Public Relations 40

Marketing Insider Group

JUNE 9, 2010

According to Duct Tape Marketing , social media is the use of technology combined with social interaction to create or co-create value. These social media tactics can include the following: blogs, Facebook, Twitter, YouTube, Flickr, social media bookmarking, etc. Bit.ly – use this tool to create shortened URLs and track clicks.

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

Metadata

AUGUST 30, 2021

If you layer this channel into your launch strategy at this stage, choose hosts they actually care to hear from and keep the “sale” far from the discussion, you will get registrants. By the end of this blog series you’ve probably guessed I like my steak. Case study blog. Write and publish your customer story for your blog site.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

If you layer this channel into your launch strategy at this stage, choose hosts they actually care to hear from and keep the “sale” far from the discussion, you will get registrants. By the end of this blog series you’ve probably guessed I like my steak. Case study blog. Write and publish your customer story for your blog site.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Industrial Marketing Today

JANUARY 10, 2011

Even though site traffic by itself is a poor measure of branding, manufacturers cited Web traffic as their most used (58%) measurement criteria for measuring the success of their brand awareness. This dependence on site traffic is even more pronounced among small and mid-sized manufacturers. Miller Electric Manufacturing Co.

Video Marketing 60

Video Marketing Content Marketing Co-Registration High Quality Lead 60

Valasys

AUGUST 19, 2019

They fail to measure the implications of their content marketing strategies & don’t quantify & co-relate it to the business KPIs of their brands at large. Therefore, marketers need to register their presence across multiple marketing channels to maximize their referral traffic.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Porch Group Media

OCTOBER 22, 2020

As many of you know, Firefox and Safari long ago stopped using a cookie as an identifier – that’s only a relatively small proportion of the online traffic out there that advertisers try to target. Instead, they’re going to offer a taxonomy that advertisers can bid on based entirely off of their registration data.

Advertising Agencies 52

Advertising Agencies Top of Funnel Paid Search Agency Privacy 52

Hubspot

JULY 25, 2011

Event Registration Forecasts & Benchmarks. It seems there's a relatively well accepted, simple formula for registration trends. In order to hit your target, you should structure pricing and promotion to achieve the following timeline: Early Bird Cutoff: 25% of Target Registrants. Following Month: 50% of Target Registrants.

Forecasting 28

Forecasting Advertising Benchmark Co-Registration Planning 28

Anything Goes Marketing

DECEMBER 3, 2006

Drive website traffic. Like blogs, podcasts can help you in the search rankings if the content provided contains relevant keywords. Educate potential buyers in the sales pipeline or existing customers on new offerings Generate new leads via a co-registration process. B2B podcasting, business blogs.

Web 2.0 100

Web 2.0 RSS Webcast Business 100

Terminus

OCTOBER 29, 2021

I am the co-founder at FullFunnel.io and am making a guest appearance on the Terminus blog as a practitioner, to share three account-based marketing campaigns that generated seven-figure pipeline, and were set up in six weeks or less: ?A Essentially, you’re inviting the buyers from your target accounts to co-create content.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Optinmonster

APRIL 4, 2024

Subscribe to your blog or newsletter. You can use a tool like Google Analytics to understand your existing web traffic, how well they are converting, and where they are coming from. For instance, social media networks are an important source of referral traffic for many eCommerce brands. Visit your website or product pages.

eCommerce 73

eCommerce Lead Generation Sales Qualified Leads Top of Funnel 73

Online Marketing Institute

JULY 31, 2012

Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics. We use Sitecatalyst to analyze all of the traffic coming back to our sites and what is getting them there. and the impact of those for our traffic.” Executive Management.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Optinmonster

JANUARY 26, 2024

They are excellent for boosting traffic, brand awareness, authority and your list. You can do this by: Mining your blog for popular topics that might make good webinars. The first thing you’re going to need is a registration page with an optin form. YouTube is always an option, but many people also use Wistia or Vimeo.

Lead Generation 70

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 70

Adobe Experience Cloud Blog

JUNE 24, 2009

  With almost 5,000 registrants, it is clear that B2B marketers are concerned about getting the most out of their demand generation and lead management programs.   Gone are the days of relying on your website and SEO alone to drive traffic to yo ur site. Social media was mentioned a lot during the show.   Why?

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

Hubspot

AUGUST 26, 2010

The first public mention of the service I can find is on Evan William's blog late on July 13th , but you can see that even on the 12th there was a mini-boom in registrations. It looks like a service that users loved and shared with their friends, instead of one where traffic is driven by high-profile articles and hype.

Twitter 28

Twitter Analysis Co-Registration Marketing Budget 28

Optinmonster

FEBRUARY 15, 2024

Our team at OptinMonster has spent over a decade helping businesses convert their website traffic into revenue. You can show purchases, registrations, signups, or anything you want. BONUS Resource: 5 Reasons Why You Need to Invest in Case Studies Right Now by our co-founder Syed Balkhi 13.

Social Marketing 114

Social Marketing Examples Peer-to-peer Case Studies 114

Scoop.it

AUGUST 18, 2022

No matter what stage they are on, with the right content, you can drive more user registration and sales, not just grow your email list. You have to make sure content helps communicate how your product solves user challenges to help you generate more user registrations (not just email sign-ups). So how to do it the right way?

Top of Funnel 79

Top of Funnel Enterprise Management Work Management Marketing Management 79

MKT1

DECEMBER 12, 2023

co MKT1 Guide & Community Waitlist: We’ve been working on a (paid) Guide to B2B startup marketing with over 200 resources & articles. Hopefully this newsletter put you on the path toward campaign excellence! We’ll then intro you to founders directly if there’s a fit. Fill out this form to apply.

Campaigns 111

Campaigns Effectiveness Top of Funnel Marketing Analytics Tools 111

KoMarketing Associates

MAY 2, 2017

These new forms of online media, combined with massively popular business blogs and social media, can serve up valuable opportunities for B2B marketers. Pitching influencers to work with you is an art form in and of itself, but the Art of Email blog has some good email templates to get you started. Publishers Wield Influence.

B2B Marketing 141

B2B Marketing Work Management Marketing Management B2B 141

Optinmonster

JANUARY 14, 2024

SEMrush’s strength lies in its ability to provide detailed insights into the strategies used by competitors, including their search traffic, backlink profiles, and advertising activities. It stands out for its AI-driven capabilities, which help users transform text content like blog posts or articles into compelling video narratives.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Hubspot

OCTOBER 17, 2018

Do a full audit that determines your best sources of leads, traffic, and page views. It takes your existing content and updates it to increase conversion rate, making things like your landing pages and blog posts perform better, without having to create new content. The blog might be one of our favorites. Set achievable goals.

Resources 96

Resources Lead Ranking Marketing Automation Services Lead Scoring 96

Optinmonster

JANUARY 14, 2024

SEMrush’s strength lies in its ability to provide detailed insights into the strategies used by competitors, including their search traffic, backlink profiles, and advertising activities. It stands out for its AI-driven capabilities, which help users transform text content like blog posts or articles into compelling video narratives.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Opt Intelligence

AUGUST 7, 2019

But when we talk about opt-in advertising, we’re talking about users who are opting in to your email list through an ad shown on a third-party site, typically through a co-registration form where their information has already been pre-populated for an easy opt-in. The best part? How To: Resubscribe and Re-Engage. Want to learn more?

Lead Generation 40

Lead Generation Sales Qualified Leads Opt-in Landing Pages 40

Paul Gillin

JUNE 24, 2010

whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. In the example below, lead activity appears to correlate positively with traffic to a company blog. They include Indium Corp., Metrics also vary by objective.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Whale Pages

FEBRUARY 23, 2020

This got us thinking about the SaaS onboarding process in general and inspired us to write today’s blog post about the onboarding tools SaaS entrepreneurs have at their disposal to design product tours and walkthroughs. Upscope is essentially co-browsing software that allows you to communicate with your users in real time.

Marketing Analytics Tools 75

Marketing Analytics Tools Product Tools Best Practices 75

Engagio

MARCH 23, 2020

Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications. As a brand, we’ve responded with a variety of blog posts, two different webinars and interviews with outside publications. Brian: I’ve been in the Enterprise Sales role exclusively for just shy of 10 months.

Enterprise Management 91

Enterprise Management Work Management Account Based Marketing Marketing Management 91

Vidyard

OCTOBER 20, 2015

Innovative marketers are increasingly using video to entertain and engage their audiences,” said Vidyard CEO and co-founder Michael Litt. It also increased traffic to Hootsuite’s YouTube channel, blog and Sign Up pages. But what’s really exciting is that they aren’t stopping there. About Vidyard.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

“Innovative marketers are increasingly using video to entertain and engage their audiences,” said Vidyard CEO and co-founder Michael Litt. It also increased traffic to Hootsuite’s YouTube channel, blog and Sign Up pages. “But what’s really exciting is that they aren’t stopping there.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Engagio

MARCH 23, 2020

Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications. As a brand, we’ve responded with a variety of blog posts, two different webinars and interviews with outside publications. Brian: I’ve been in the Enterprise Sales role exclusively for just shy of 10 months.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications. As a brand, we’ve responded with a variety of blog posts, two different webinars and interviews with outside publications. Brian: I’ve been in the Enterprise Sales role exclusively for just shy of 10 months.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Vidyard

OCTOBER 20, 2015

Innovative marketers are increasingly using video to entertain and engage their audiences,” said Vidyard CEO and co-founder Michael Litt. It also increased traffic to Hootsuite’s YouTube channel, blog and Sign Up pages. But what’s really exciting is that they aren’t stopping there.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Adobe Experience Cloud Blog

OCTOBER 14, 2015

Over 70% of SlideShare traffic comes from targeted searches by professionals looking for specific solutions. And B2B buyers are not opposed to it: 74% expect to access simple content like infographics without registration, but 77% are willing to provide basic info for white papers or ebooks. Co-Brand/Co-Author Your Ebook.

Lead Generation 48

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 48