Leadspace

JANUARY 4, 2017

So, the last five months of the year, I’ve published, blogged, tweeted, posted, emailed, key-noted, panel spoken, commented, and so forth a lot on this exciting new transition. The CMO must figure out how to reach their customers via the influencers in an analytical, automated, data-driven way. Real-time content/offer management.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Vidyard

APRIL 12, 2017

KITCHENER, Ontario Canada (April 12, 2017) – Vidyard, the leading video platform for business, welcomes Jeff Loeb as chief marketing officer (CMO). Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more. More Information: Blog Post: [link]. Vidyard Careers: [link].

Enterprise Management 50

Enterprise Management Work Management Marketing Management Marketing Automation Services 50

Vidyard

JUNE 4, 2013

This comes in at a whopping 50% premium above the previous day’s close and comes on the heels of Marketo’s IPO as well as the surprising acquisition of Eloqua by Oracle announced earlier this year. In case you haven’t heard – Salesforce announced yesterday that it is acquiring ExactTarget for $2.5B

Acquisitions 55

Acquisitions Eloqua Budget Programs CMO 55

Smashmouth Marketing

OCTOBER 20, 2010

Despite my whimsical title for this blog article (little link-baiting), the eBook is full of industry expert's takes on today's sales and marketing's demand gen and selling flow -- the path from universe to prospect to client. Written by Craig Rosenberg - The Funnelholic.

Top of Funnel 100

Top of Funnel Demand Manticore Word of Mouth 100

Vidyard

APRIL 12, 2017

KITCHENER, Ontario Canada (April 12, 2017) – Vidyard, the leading video platform for business, welcomes Jeff Loeb as chief marketing officer (CMO). Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more. More Information: Blog Post: [link]. About Vidyard.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

Webbiquity

DECEMBER 26, 2012

Wendy Marx offers 10 tips for amplifying hard-earned media coverage, such as promoting your press in your blog, spreading the word via social media, linking to your news from appropriate LinkedIn groups, and “Rework(ing) an article to function as an abstract for a speaking proposal.”

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

Metadata

MAY 26, 2021

Mark Organ , creator of two new categories of marketing software as founder and CEO of Eloqua and Influitive, said it all revolves around getting close to your customer any way you can. . My guests have all had a resounding common theme—Great category creator companies always have their customers top of mind.

Gartner 52

Gartner Validation Eloqua Forrester 52

Heinz Marketing

FEBRUARY 26, 2018

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. As someone who’s spent quite a bit of time and, I want to get back and talk about the Eloqua days as well. The Eloqua experience conferences, there aren’t very many conferences I go to where you see more hugs than hand shakes.

Top of Funnel 46

Top of Funnel Eloqua Peer-to-peer Budget Programs 46

Vidyard

MAY 10, 2018

Jill Rowley, CMO at Marketo, has the inside scoop on how to get the best value out of your sales technology. Never fear, intrepid leaders!

Marketing Automation Services 73

Marketing Automation Services Eloqua Budget Programs Training 73

Heinz Marketing

OCTOBER 4, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. I would say Topliners from Eloqua is one, that was very much a product community, which became a tribe. You went to the Eloqua, this is pre-acquisition. Matt: Well, it’s a bit of a long game too.

Top of Funnel 106

Top of Funnel Account Based Marketing Communities Cross-Selling 106

Vidyard

NOVEMBER 2, 2017

By every measure —lead creation, conversions, SERP ranking, time on page, likes, shares and any other form of engagement—video’s power to inform and persuade is unmatched,” says Jeff Loeb, CMO at Vidyard. Blog Post: [link]. Video is Becoming More Integrated with Business Systems. About Vidyard.

Video Marketing 75

Video Marketing Marketing Automation Services Research Account Based Marketing 75

Ambal's Amusings

DECEMBER 14, 2011

Blog FusionSpark Twitter Fusionspark NewMedia2012. – discussions about Content Marketing are shifting beyond “what is content marketing,” and tips about how to write blog posts, to dialogs about how to actually manage content marketing. Manticore Technology, Marketo, Eloqua, to name a few). Russell Sparkman.

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

Allocadia

JUNE 7, 2019

Because we utilize Allocadia internally to manage our marketing investments in line with business objectives, our CMO James had the answer at the click of his mouse. As with every release we do at Allocadia, we want to give the CMO confidence, regardless where a team is located or the product line they are responsible for.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Allocadia

APRIL 16, 2019

Because we utilize Allocadia internally to manage our marketing investments in line with business objectives, our CMO James had the answer at the click of his mouse. As with every release we do at Allocadia, we want to give the CMO confidence, regardless where a team is located or the product line they are responsible for.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Terminus

JANUARY 13, 2021

In this Takeover episode, host Casey Cheshire , speaks with Alon Waks , CMO, Advisor and Consultant at Flywheel Consulting, about what those metrics are. But you’ll still hear something like: “Our blog visitors are down 10%, what are we going to do about that?”. KPIs that are actually key. Of course not.

Allocation 26

Allocation Burn Rate Sales Qualified Leads Eloqua 26

ViewPoint

MARCH 6, 2012

She is a founding member of the Savvy B2B Marketing blog , and contributes regularly to the Content Marketing Institute blog. As CMOs across industries continue to fight for a seat at the executive table, they should seize the opportunity to do so by helping their organizations become customer centric. Master Your Data Universe.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Vidyard

NOVEMBER 2, 2017

By every measure —lead creation, conversions, SERP ranking, time on page, likes, shares and any other form of engagement—video’s power to inform and persuade is unmatched,” says Jeff Loeb, CMO at Vidyard. All of the organizations that participated in this study are using video in their sales and marketing efforts.

Video Marketing 50

Video Marketing Marketing Automation Services Research Account Based Marketing 50

Heinz Marketing

MARCH 1, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. This week’s show is called “ Business Activity vs Lead Generation – Where True Demand Comes From ” with Justin Shriber , CMO at people.ai. He’s the CMO, Chief Marketing Officer at People.ai.

Trigger Marketing 106

Trigger Marketing Intent Signal B2B Sales CMO 106

Vidyard

APRIL 6, 2015

Previously known as Eloqua Experience, this year’s event in Las Vegas offered marketers a chance to learn from industry leading marketing teams on everything from lead scoring to video analytics, to the power of storytelling. For true Modern Marketers, the mecca of digital learning is Oracle’s annual Modern Marketing Experience.

Work Management 50

Work Management Opt-out Eloqua Storytelling 50

Kapost

DECEMBER 12, 2016

Marketing automation platforms such as Marketo, Eloqua, and Hubspot had burst onto the scene. As Jon Miller, CEO of Engagio and former CMO of Marketo said at this past Marketo Summit, “In inbound, you don’t care which specific fish you catch, you just care ‘Did I catch enough fish?’… The Age of Inbound.

Account Based Marketing 48

Account Based Marketing Top of Funnel ABM Content 48

Allocadia

APRIL 16, 2019

Strategic planning is critical to CMO perception. When combined with campaign outcomes in Eloqua and Salesforce, NI’s global marketing team could achieve the end-to-end visibility they needed to plan and allocate resources in the best possible way. Inability to steer effectively in the right direction.

Planning 40

Planning Allocation Lock-In Work Management 40

Vidyard

APRIL 27, 2015

Through integrations with popular marketing automation platforms like Marketo, Eloqua, ExactTarget and others, Vidyard is able to identify individual viewers, track their unique viewing activities and tie their interactions with video content to other demand generation activities like webinars, whitepapers, newsletters and more.

Video Marketing 50

Video Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 50

Vidyard

NOVEMBER 14, 2016

But modern OVPs integrate with major marketing tools like Marketo, Eloqua, Act-On and HubSpot giving marketers unprecedented insights into how prospects are engaging with content, and changing the way demand generation teams react to video views. miss arty pants (@miss_arty_pants) November 10, 2016.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

Hubspot

OCTOBER 13, 2014

Oracle buying Vitrue and Eloqua for $1.2B. CMOs complete 57% of their research before contacting agencies. From CIO to CMO buyer. Marketing agencies in the HubSpot program determined that they needed to implement inbound marketing for themselves and blog consistently on topics of interest to their target CMO persona.

Work Management 28

Work Management Marketing Management Paid Search Agency Marketing Automation Services 28

SnapApp

APRIL 4, 2018

Orbit Media | Co-founder and CMO. . . Heinz Marketing Blog | Vice President - Client Marketing Services. . . Tracking methods used – The 4 main tracking tools used are Eloqua, Google Analytics, Conductor and Salesforce. Tracking method – Eloqua. . . Triblio | CMO. . . OK - let’s dive deeper. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Ambal's Amusings

DECEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. Patsi Krakoff's blog Writing on the Web. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. via Beth Harte).

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Marketing Insider Group

JULY 28, 2011

A colleague of mine suggested this excellent question for my blog recently and I had no idea how to answer her. He is also the author the Chief Marketing Technologist blog where Scott demonstrates his leadership in this area. Steve Woods is co-founder and CTO of Marketing Automation provider Eloqua. Now, people ask me.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Tools 100

Heinz Marketing

MAY 7, 2018

When you miss it, you can always find the transcript and recording here on our blog, every Monday morning. She’s the CMO of Tableau. We had the marketing managers themselves executing campaigns in Eloqua, but again like you said, with the growth of Tableau that was a different shop.

Top of Funnel 41

Top of Funnel Work Management Marketing Management Lead Ranking 41

Convince & Convert

MARCH 22, 2012

Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. Jay: They have an amazing slide share presentation, which we’ll embed in the podcast blog post, which I actually tweeted was one of the best content marketing presentations I’d ever seen. I was looking at your blog.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. Jay: They have an amazing slide share presentation, which we’ll embed in the podcast blog post, which I actually tweeted was one of the best content marketing presentations I’d ever seen. I was looking at your blog.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

LeadSloth

JANUARY 12, 2010

1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) Christoper Doran , CMO, Manticore Technology.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

The Effective Marketer

FEBRUARY 16, 2011

Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

OutboundView

SEPTEMBER 20, 2018

If you’re responsible for budget allocation across sales or marketing (Head of Sales or CMO), this guide is for you. A sound strategy starts with knowing all the channels you can possibly allocate resources to – smaller organizations struggle with this because they can’t afford the $150K/year CMO with the requisite experience.

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

Metadata

MARCH 16, 2021

So I’m Dee Anna McPherson, I’m the CMO at Invoca. And prior to Pendo, I had run the content programs at Eloqua, going back several years, and HubSpot a few years later and some smaller startups peppered in between. Joe Chernov: At Eloqua, we prep walked Megan Eisenberg, a very prominent CMO now, to every single event.

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management B2B Work Management 52

Heinz Marketing

JANUARY 22, 2018

We were thrilled this last time to be able to talk to Alex Terry , CMO at Conversica to talk about the findings of the highly regarded 4 P’s Report. Our CMO Carl Anders kind of coined the term of the four Ps, a little bit relating back to some of the four Ps in marketing classes in business school in undergrad.

Marketing AI 56

Marketing AI Top of Funnel Work Management Enterprise Management 56

Vidyard

DECEMBER 8, 2016

When theBATstudio worked to create videos for Oracle Eloqua, they didn’t just create a bunch of product videos from their point of view. Instead, they had Eloqua customers do the talking. Almost 80% of the customers who were in the videos went on to become VP or CMO of marketing in their company or at another company within a year!

Eloqua 50

Eloqua Paid Search Agency Video Marketing Marketing 50

SnapApp

DECEMBER 14, 2016

It is a proven way to get above the noise of the 5634th blog post about how to get more results from social media, or any of the other topics that have been written about to death. Interactivity gives us the information we want without having to do so much work - even if that work is just reading a blog post. it's a continuous loop!

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62