The Marketing Blender

JANUARY 3, 2024

One such role that has gained significant traction in recent times is the concept of a fractional Chief Marketing Officer (CMO). In this article, we will explore the concept of a fractional CMO, who needs them, why you might consider hiring one, where to find them, and how a fractional CMO team operates.

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The Marketing Blender

FEBRUARY 9, 2022

What is a fractional CMO? If you’re thinking about outsourcing some (or all) of your marketing responsibilities, you may have stumbled upon fractional CMO services. What is a fractional CMO, how are they different from a marketing agency, and how can they support your business? What is a fractional CMO? Contact Us.

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ANNUITAS

AUGUST 30, 2018

It’s been a while since you’ve heard from the ANNUITAS blog– and we’re very pleased to be back – but we’ve spent the last year creating a lot of new content centered on helping our customers find the answer to a very specific question: What type of CMO do you have? Lack of Trust in the CMO. Two Types of CMO.

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Drew Neisser

FEBRUARY 2, 2024

An “invisible” B2B recession, budget cuts, and short-termism… it’s not easy being CMO. Let’s turn obstacles into opportunities and set the stage for a year where being a CMO doesn’t just mean leading marketing—it means leading the market! Here’s to a fantastic 2024.

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Drew Neisser

OCTOBER 13, 2023

Executive coach Jacob Warwick is here to tell you the best way, especially if you’re looking to land your next CMO role. In this riveting CMO Huddles Bonus Huddle replay, Jacob shares his top interviewing tips and tricks, like how to be assertive, why you should lean into your competition, and how to approach compensation conversations.

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The Marketing Blender

FEBRUARY 6, 2024

Having a full-time Chief Marketing Officer (CMO) or marketing manager in-house certainly provides a sense of comfort. That’s why outsourced CMO is something that many businesses are turning to. A fractional CMO can quickly become familiar with these aspects because they don’t spend months figuring out what to do.

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Engagio

JULY 20, 2023

Let’s face it, CMO’s are busy, and getting the right info to them at the right time can be daunting- especially when your CMO is prone to 11th hour requests for data! Get that to me next week, said no CMO EVER! CMO: High Intent Keywords in the last week: Why will your CMO care? First, let’s start with the reports.

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The Marketing Blender

MARCH 2, 2022

What is the fractional CMO scope of work? For a fractional CMO, scope of work is usually determined by a few different factors, including: The budget you have assigned to spend on marketing. Since there can be a great deal of variation, let’s begin with what a scope of work for your fractional CMO could include. Our Services.

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Drew Neisser

SEPTEMBER 22, 2023

We’re not biased or anything—the CMO has a clear view across the org that no other function does, and the function itself is geared towards driving growth. In this episode, Karen Starns of OJO Canada joins to share her journey from CMO to CEO, a beacon of inspiration for B2B CMOs who aspire to the top leadership role.

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Drew Neisser

FEBRUARY 24, 2023

CMO turnover is rampant. That’s why CMO Huddles is dedicated to helping B2B CMOs with career development, hence this episode with executive coach Pat Romboletti , Founder & Author of Bulletproof Your Career.

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Drew Neisser

AUGUST 18, 2023

What You’ll Learn How to be a better, more compassionate leader Why goal setting is so important How to overcome biases in the workplace The post Compassionate CMO Leaders… Unite! appeared first on The Drew Blog.

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Drew Neisser

MAY 5, 2023

He returned to CMO Huddles to share Forrester’s recommendations for marketing in a downturn. What You’ll Learn What KPIs matter most during a downturn How to measure efficiency What’s on an evolved B2B CMO dashboard The post Evolving the CMO Dashboard with Forrester appeared first on The Drew Blog.

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Biznology

MARCH 3, 2021

Now he’s a “fractional CMO” dividing his time between diverse emerging companies like DigitSec , SmartStory Technologies and NetBeez. The concept of a fractional CMO is an interesting one because it allows startups to purchase just enough marketing resources without having to commit to a full-time position.

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Drew Neisser

APRIL 14, 2023

Welcome Salesforce President & CMO Sarah Franklin to Renegade Marketers Unite, here to share how Salesforce is committed to leading from the front, especially during turbulent times. It was a big blow for the brand that has been at the center of the tech world for the last 15 years, but one that it hasn’t been afraid to face head on.

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Sage Marketing

OCTOBER 25, 2023

In the dynamic world of B2B marketing, the role of a Chief Marketing Officer (CMO) has undergone a profound evolution. Traditionally, CMOs were tasked with responsibilities centered around branding and demand generation. The post The New Role of the Modern CMO appeared first on SAGE. How can we disrupt the market?

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Drew Neisser

SEPTEMBER 15, 2023

What You’ll Learn How B2B CMOs are using AI for content and design Exciting future uses of AI Who to follow to keep up with AI The post Drew’s Takeaways: Augmenting CMO Productivity with GenAI appeared first on The Drew Blog.

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Drew Neisser

NOVEMBER 18, 2022

Enter Deloitte CMO? The post Deloitte CMO on Exceptional Employee Engagement appeared first on The Drew Blog. You heard that right—in the middle of mass-resignations and the war for talent, the professional services brand’s employee base has grown to 412K-strong. What’s their secret? . Suzanne Kounkel , who has been with?the

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BrandMaker Blog

DECEMBER 17, 2021

This blog was adapted from BrandMaker’s: “Marketing Ops Now” podcast. The expanding role of the CMO Before we talk about new responsibilities for the CMO, let’s acknowledge that all of the traditional CMO responsibilities will not go away. You can listen to this 20-minute podcast here.

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Drew Neisser

SEPTEMBER 23, 2022

At the heels of co-founding his new venture GTM Partners and co-authoring the WSJ best-selling book MOVE: The 4-Question Go-To-Market Framework , we invited Sangram to join a CMO Huddles Bonus Huddle (re: a private Q&A) to help B2B CMOs rethink their GTM strategy and wow… . The important rule the CMO plays in GTM .

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seo.co

JUNE 28, 2020

What is an Outsourced CMO? When Do Businesses Hire Outsourced CMOs? + The Biggest Pros of Outsourcing a CMO. + The Biggest Cons of Outsourcing a CMO. + How to Find the Right Outsourced CMO. The tricky part is when you have to hire someone at a C-suite level, like a Chief Marketing Officer (CMO).

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Drew Neisser

MAY 13, 2022

on all the things CMOs are thinking about right now and how they’re solving them. Sourced from the conversations happening at CMO Huddles , Drew (and Drew) cover everything from employee retention to proving brand value to managing a messy inbox, providing useful takeaways you can implement today. and work more effectively than ever.

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Litmus

JANUARY 26, 2021

Your new CMO or other marketing leader wants to move to a new platform. We’re going to cover the third scenario in this blog post, but watch this space over the next several weeks. Why would your CMO care about the tool you’re using? .*. You have a CMO or marketing leader who “gets” the importance of email.

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Drew Neisser

SEPTEMBER 9, 2022

This episode with CMO Daniel Bernard of SentinelOne is for you. The post SentinelOne CMO on Building a Challenger Brand appeared first on The Drew Blog. Want to build a challenger brand? How SentinelOne became a challenger brand . The Challenger Approach: Best practices . How to truly differentiate your brand .

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Drew Neisser

MARCH 31, 2023

The CMO role is the most bespoke in the C-Suite, the range of responsibilities and challenges changing from company to company, growth stage to growth stage. In Ellie Ahmadi’s case, the challenge when she joined Schlesinger Group in the end of 2021 was to give the 57-year-old a brand a fresh face, one that matched the acquisitive company.

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Adobe Experience Cloud Blog

OCTOBER 15, 2018

Michael Brenner recently uncovered the five critical skills a CMO needs to produce content with the customer at the heart while also demonstrating business results through leads, revenue, and ROI. In this blog, I’ll recap those five key skills so that you can apply them to your own best practices. . Take Accountability.

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Drew Neisser

MARCH 4, 2022

Our special, stand-in host for this episode is Katrina Klier, CMO of PROS , who led the conversation for the benefit of her marketing team while taking a deep dive into Drew’s new book, Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands. . The post A B2B CMO Asks, Drew Answers appeared first on The Drew Blog.

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Drew Neisser

NOVEMBER 5, 2021

In this episode, CMO Ellyn Raftery shares how FIS simplified its brand after acquiring Worldpay, streamlining a docket of 800+ products into 10 distinct categories and one brand story as it shifted into a B2B2C mindset. Plus, learn Ellyn’s secret to CMO longevity—she’s been at FIS for 9 years! What You’ll Learn in This Episode.

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Drew Neisser

AUGUST 19, 2022

In this episode, SADA CMO Narine Galstian talks about all the strategic thinking behind the cloud provider’s bold rebrand. The post All In On Brand with SADA CMO appeared first on The Drew Blog. And it goes all in for its employees, customers, and prospects every day. and what it means to be an #IamRemarkable facilitator.

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Drew Neisser

JULY 29, 2022

If you’re looking for a story about what a B2B brand can do to drive awareness, shift brand perceptions, and build a top-talent pit crew—this episode with Cognizant CMO Gaurav Chand is a hole-in-one. The post Cognizant CMO on Driving B2B Sports Sponsorships appeared first on The Drew Blog.

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Drew Neisser

OCTOBER 29, 2021

These are things that this episode’s guests are all in agreement on, and taking it one step further, they also believe that the CMO is the one for the job. To keep everyone honest, CMO Peter Finter of CyberGRX brings a bevy of real-world experience and insights to the table. The post The B2B CMO of the Future?

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Drew Neisser

MARCH 18, 2022

This all-important alliance depends on the CMO’s fluency in CFO-speak, AKA how $1 into marketing will equal more $$$ out. Tips for navigating the CFO/CMO alliance . The post CFO Panel: Investing in the CMO Role appeared first on The Drew Blog. Luckily, it’s not too hard a language to pick up. .

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Drew Neisser

MARCH 25, 2022

If you’ve ever wondered how much a CMO can do in a year to change the trajectory of a company, this is the episode for you. The post Flipping the Funnel with Klaviyo CMO appeared first on The Drew Blog. Grow their business how, exactly? How Klaviyo refreshed its brand strategy. How Klaviyo brought its new brand to market.

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Drew Neisser

APRIL 29, 2022

Forrester VP and Principal Analyst Ross Graber joins us on this “Bonus Huddle” episode to enlighten us on which metrics should be on every CMO dashboard–and which should be left off. What you’ll learn: Which metrics should actually be on your CMO dashboard. What you’ll learn: Which metrics should actually be on your CMO dashboard.

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Drew Neisser

JULY 8, 2022

That’s the theme of this episode with HubSpot CMO Kipp Bodnar , a differentiation pro who has been with the brand as it’s grown into a global marketing behemoth with over 7K employees and an impressive reputation. The post HubSpot CMO: Sailing Above the Sea of Sameness appeared first on The Drew Blog.

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Drew Neisser

FEBRUARY 3, 2022

The panel convened during a Super Huddle (a bi-annual mega-huddle exclusively for our CMO Huddles community), and all three CEOs shared their perspectives on marketing and their relationships with their own CMOs. How CMOs can transform B2B organizations. How 3 CEOs think about marketing.

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Litmus

OCTOBER 5, 2021

Businesses need CMOs more than ever before, but the role of the CMO itself has changed. Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. The evolution of the CMO. 5 essential CMO pivots.

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BrandMaker Blog

DECEMBER 17, 2021

?? What will the role of the CMO look like in 2022? In this podcast, Scott Brinker predicts what will stay the same, what will change, and what marketing leaders can do to prepare for the coming year as 2021 comes to a close.

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