The Effective Marketer

FEBRUARY 15, 2010

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. What can we do to improve clickthrough rates and, more importantly, to get people to buy/download/register? Blog at WordPress.com. Our open rates average 30%.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Convert

JANUARY 25, 2021

Form submission Clickthrough Social media share. Subscriptions Articles read Clickthrough Comments Social media share. Comments Page views Subscriptions Social media shares Clickthrough to product pages. Comments Page views Subscriptions Social media shares Clickthrough to product pages. Media/Publishing. Review Website.

Paid Search Agency 59

Paid Search Agency Marketing Analytics Tools Click Rate Clickthrough 59

Convince & Convert

JANUARY 2, 2014

We often share our blog posts multiple times on social networks, for a few difference reasons. Tom Tunguz did an experiment on his own blog to show how reposting the same content helped him to boost traffic. With each subsequent Tweet of an existing blog post, Tom noticed that he got around 75% as many Retweets as the time before.

Social Media 168

Social Media Social Marketing Content Marketing Media 168

Hubspot

DECEMBER 17, 2013

We always hear that blogging is important for our search engine rankings. Since we haven''t explained the connection between blogging and SEO in-depth for a long time, we figured it''s high time we get to it. How to Improve Your SEO With Your Business Blog. 3) Optimize your blog posts for topics. Wait, what?

Organization 28

Organization Long Tail Marketing Clickthrough SEO 28

Hubspot

JANUARY 31, 2014

The same scenario can also happen with your blog subscribers. Chances are, you''ve worked hard to get them to subscribe -- you''ve written valuable content that makes them want to come back for more, you''re blogging regularly, and you''ve encouraged them to subscribe. The Benefits of Welcome Emails. What should it include?

Opt-out 28

Opt-out Opt-in Marketing Automation Services Trigger Marketing 28

TrustRadius Marketing

FEBRUARY 3, 2020

Sending a message that is not mobile-friendly can lead to fewer clickthroughs and opens. Less popular were exclusive interviews and blog features. . Customers are more likely to trust other customers than ads and sharing experiences can create a community around a product. Keep Email Content Mobile-Friendly.

Email Marketing 52

Email Marketing Marketing Automation Services Marketing & Strategy Marketing Strategy 52

PureB2B

FEBRUARY 6, 2018

Best results come from being an active member of your community. Social media is about fostering one-to-one communications with individuals. According to Hubspot , companies that publish 16 or more blog posts per month generate 4.5 So, be sure to actively engage with others and above all, be "human".

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62

Hubspot

OCTOBER 17, 2013

No matter what your goals are -- generating leads, closing customers, or developing a vibrant, happy customer community -- your list should be bigger from month to month. Consider new, frictionless ways for people to sign up for your blog -- maybe as a widget in your blog sidebar or as a check mark on a landing page.

Newsletter 28

Newsletter Clickthrough CAN-SPAM Click Rate 28

MLT Creative

DECEMBER 23, 2011

WEEK OF DECEMBER 19-23, 2011 This week in B2B marketing we're sharing interesting blog articles about best practices, and wiser options for promotions for B2B marketers' 2012 plans. Thank you to the content contributors who keep the B2B marketing community informed with your reports, thoughts and observations. MarketingSherpa.

B2B Marketing 40

B2B Marketing Practices B2B Ethics 40

Smashmouth Marketing

DECEMBER 20, 2008

The following short twitter discussion between myself, @damphoux , and @siriusdecisions brought up a topic worth blogging an opinion on. Of course I do, but we either get to it or we don't and if we do, we may find something worth a retweet or a clickthrough or a reply. Tags: blogs socialmedia marketing twitter drivel.

Social Media 100

Social Media CAN-SPAM Media Twitter 100

Smashmouth Marketing

DECEMBER 26, 2008

The following short twitter discussion between myself, @damphoux , and @siriusdecisions brought up a topic worth blogging an opinion on. Of course I do, but we either get to it or we don't and if we do, we may find something worth a retweet or a clickthrough or a reply. Join twitter. an anti-social marketing tactic?

Social Media 100

Social Media CAN-SPAM Media Lead Gen 100

Hubspot

MAY 3, 2016

Have you seen his blog ? Whether he's writing a blog post, delivering a speech, teaching a class, or giving an interview, he holds true to this way of doing things. How you answer that question will tell you a lot about the depth of the relationship you have with your community. No fancy sentences. Remarkable.

Clickthrough 28

Clickthrough Viral Marketing Act-On Open Rate 28

Unbounce

SEPTEMBER 24, 2018

The only way to get more conversions without raising your bid is by increasing your Quality Score,” they explained, “Which includes expected clickthrough rate, ad relevance, and landing page experience.”. From there, it’s all about finding the right topics for the right audience—using Google, keywordtool.io, Quora, etc. distribute.

Conference 73

Conference Marketing AI Lead Scoring Lead Ranking 73

Moz

NOVEMBER 20, 2018

Whether the increased ranking is due to review volume, keywords in review content, or the increased clickthrough rate those gold stars yield, I doubt we'll ever know for sure. These typically include local news, community, and blog sites.”. Meh, links To quote Gyi Tsakalakis: “Meh, links.”

Lead Scoring 56

Lead Scoring Lead Ranking Customer Surveys Click Rate 56

Adobe Experience Cloud Blog

JUNE 1, 2012

B2B companies with a strong social media presence vary the content of their updates, posts and tweets between blog posts, external articles, employee spotlights, open-ended questions, and the occasional promotions. Social media can help establish community, create brand identity and generate leads.

Social Media 48

Social Media Practices Marketing Automation Services Media 48

Convince & Convert

APRIL 14, 2015

” So I assume you’ve heard from nearly every content marketing blog out there how to do the right things. For example, here are some things effective blog editors do: You plan awesome content. Here’s exactly how you—and your team—will be super successful with an agile blog planning process. No, really.

Efficiency 160

Efficiency Planning Process Work Management 160

The Effective Marketer

JULY 12, 2009

How to Ensure Your Message is Clear Before creating a chart showing the latest web analytics, or the trends in email clickthrough rates explaining the recent results in webinar registrations, think about what exactly you are trying to say. Blog at WordPress.com. If you know of other resources, please share! United States License.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

Hubspot

SEPTEMBER 11, 2014

And, a ccording to the 2014 Science of Email Report , having that first name personalization increases your clickthrough rate from about 5.8% Check out this HubSpot blog post so you can rock email personalization and learn more about all the different ways you can do it. to about 7%. 4) Play the Long Game. 5) Be Yourself.

Lead Nurturing 28

Lead Nurturing Email Marketing Lead Scoring Lead Ranking 28

Hubspot

SEPTEMBER 21, 2015

When I first got started blogging, I would get really hyped up when people shared my posts on social media. People are tweeting out my blog post!" One of my blog posts totally blew up on social compared to my average post. One of my blog posts totally blew up on social compared to my average post. I was crazy excited.

Lead Ranking 28

Lead Ranking Lead Scoring Planning Click Rate 28

Hubspot

MAY 3, 2018

You've probably heard how paramount blogging is to the success of your marketing. But it's important that you learn how to start a blog and write blog posts for it so that each article supports your business. So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can't consistently blog?

Template 101

Template CMS Development Domain Buyer Personas 101

Hubspot

APRIL 30, 2018

You've probably heard how paramount blogging is to the success of your marketing. But it's important that you learn how to write a blog post correctly. So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can't consistently blog? ugh, where do you even start? The List-Based Post.

Template 78

Template CMS Development Buyer Personas Lead Scoring 78

Hubspot

JANUARY 14, 2013

Do you know what it takes to grow an online community? Monitoring, responding to, and communicating with the online community. 2) Blogger/Blog Manager. If you aren't taking your blogging seriously enough, now would be the time to get serious. Conducting analytical projects to improve blog strategies/tactics.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

JUNE 1, 2015

Most of us publish blog posts the same way. If you struggle to come up with headlines in general, take inspiration from HubSpot’s Blog Topic Generator. First, you should look in your analytics to see the best day is to publish your blog content. We spend tons of time writing posts and optimizing them for search and social media.

Traffic 28

Traffic Outreach Content Tips 28

Unbounce

MAY 7, 2020

Canvas Factory found this out when they discovered a certain popup’s conversion rate on blog posts was just 0.18% compared to 11% on product pages. If you’re having a sale , direct them to related sale items with a clickthrough popup. This clickthrough popup gets so much right. The difference came down to relevance.

Paid Content 145

Paid Content Design Examples Paid Search Agency 145

Hubspot

DECEMBER 31, 2012

We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. 1) I will blog at least twice a week. Making t he commitment to an increased blogging frequency should significantly increase your lead flow. Here are 10 ways to never run out of blog ideas again.

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

MAY 13, 2013

I’ve found that each tweet gets approximately the same amount of clickthroughs. test, and there is a plug-in to publish Google+ posts to a WordPress blog. When I find something good, I share it to a Google+ private community with only one member: me. These slightly modified tweets appear four times, eight hours apart.

Enterprise Management 28

Enterprise Management Social Media Work Management Marketing Management 28

Hubspot

AUGUST 24, 2016

Breton suggests analyzing clickthrough rate to determine how many people are viewing every image or video that you share in your Story through to the end. By tracking these numbers for each Story, and viewing how they evolve over time, you can glean a rough idea of how your Snapchat influence and following is growing.

Press 28

Press Custom Publishing Social Media Clickthrough 28

Hubspot

OCTOBER 19, 2012

so I could officially bust them in this blog post. For a little help evaluating the usefulness of new social networks, reference this blog post, " 8 Questions to Evaluate Whether That New Social Network Is Worth Your Company's Time.". Or, frankly, even your community manager's personality. 20 Common Social Media Myths BUSTED.

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Vision6

MARCH 15, 2021

However, as our email metrics show, email open and clickthrough rates can vary wildly by industry. Clickthrough rates are in the same boat; 5.23% and 9.84% for the ‘Engineering’ and ‘Insurance & Superannuation’ categories, respectively.

Clickthrough 98

Clickthrough Urgency Marketing POS Domain 98

Goolara

DECEMBER 8, 2020

So what has been the impact of the CCPA on the email marketing community, and what should we expect from the CPRA? So far, the CCPA doesn’t appear to have had a significant impact on many in the email marketing community. We have read the law and attempted to interpret how the changes will affect the email marketing community.

Privacy 64

Privacy Privacy Protection Email Marketing Paid Search Agency 64

Hubspot

DECEMBER 19, 2012

By monitoring data around post engagement, sharing, comments, and clickthrough rates, you'll be able to learn whether the way you're communicating with your networks is the best it can be. Or if you don't neet to quantify social media sentiment to this extent, you can simple gauge sentiment through a community manager.

Social Media 28

Social Media Top of Funnel Media Webinar Metrics 28

Madison Logic

FEBRUARY 28, 2024

Examples include hosted events, online communities, tradeshows, and review websites. External Behavioral Data: This p roprietary data purchased and used with permission from other businesses uncovers the behavioral insights from key members of buying committees engaging with content.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Top of Funnel 52

ClearVoice

MAY 20, 2021

While Robinson focuses on influencers specifically, the same can be valid for a variety of marketing vehicles, including blog content, paid and organic ads, newsletters and email blasts, social platform content, website copy, and so on. Invest in community engagement. Invest in community engagement. Choose a niche creator.

Clickthrough 59

Clickthrough Demographics Communities Social Media 59

Litmus

JUNE 18, 2019

We didn’t have time to get to all of the questions during the live webinar, but we’ve answered them here on our blog. So of course, measuring your clickthrough rate becomes less important. Just look at the wonderful newsletter community that’s grown out of TinyLetter. Have any additional questions?

Newsletter 66

Newsletter Webinar Metrics Curation Work Management 66

DivvyHQ

OCTOBER 25, 2017

In an age where single-digit clickthrough rates are par for the course in marketing, ever wondered if we’re missing opportunities to engage audiences more deeply? But there are plenty of networks, job boards, and communities to tap into. They might be writing a blog post today and a video script tomorrow. And in five years?

Planning 66

Planning Advertising Agencies Video Marketing Budget Programs 66

ClickZ

OCTOBER 14, 2019

Moz is known and loved by many in the SEO community not only for their tools, but also for the ways they’ve contributed to SEO education via their blog, Whiteboard Fridays, Search Ranking Factors study, and more. All of this impacts whether there’s a click at all, and certainly the clickthrough rate.

Analytics 14

Analytics Trends SERP Lead Scoring 14

Hubspot

MAY 29, 2020

Ability to run A/B tests to improve open-rates and clickthroughs. It also offers free design ideas on its own blog. Community support, due to its open source nature. More than 100 email templates available by default. Custom landing page creation tools. Advanced social sharing options. 24/7 support from customer service reps.

Template 101

Template Budget Programs Paid Search Agency Best Practices 101