Anything Goes Marketing
MARCH 11, 2007
Just plug in the audience size, your campaign costs (do this by holding and dragging your mouse up or down on the text field), the expected response (clickthrough rate) and conversion rate (number of sales in this case). You also need to know the average purchase price. Email Labs has a similar email ROI calculator.
Anything Goes Marketing
JULY 4, 2010
Between taking a nice vacation, recovering from the vacation and then work travel, the ‘old blog was collecting some dust. Hi everyone. During my travels and discussions with customers, one of the items that keeps coming up is the need for clean, complete and accurate data.
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Anything Goes Marketing
APRIL 20, 2006
Hey, if you're reading this blog right now, at least you've discovered bloggins so I'm sure you can handle dynamic content. I've found that marketers have a tough enough time trying to get any content together for an email campaign on top of all of their other daily duties. We'll see what happens! What do you think?
Anything Goes Marketing
OCTOBER 11, 2006
Post card style (one large image and single offer) and varied-cell (uses different boxes of text area images) emails had higher clickthrough rates. Open and clickthroughs were some of the best I've ever seen. From my own experience I've seen a fantastic postcard email that just had two words as a call to action. Hope you enjoy these!
Anything Goes Marketing
FEBRUARY 21, 2009
I was inspired this morning after my 11 cups of coffee by a former customer and now colleague, Heather Foeh and her blog post " Friday Quick Tip: Re-Visit Your Autoresponders ". I am extremely lucky to see some of the most cutting edge marketing tactics being used and wanted to highlight some of them here.
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