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21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

If you serve customers across the country but need to optimize your spend, search with your keywords on Google Trends and see which states tend to have the most searches. We still see ppc ads for local businesses in national, (geographically unrelated) searches. The Google Search Terms Report.

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Behind the Scenes: Unveiling Our Thoughts on Display Advertising

Metadata

We’ll stick to riding the social and search waves for a more dependable ROI. After all, who needs display when you can have a solid relationship with social media and search engines? So, there you have it – our not-so-glamorous take on display advertising.

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Interview with paid search expert Andrew Goodman

Biznology

Andrew Goodman is a writer, paid search expert, and SearchManager Advisor to American Express OPEN , the credit card AMEX markets to small businesses. Andrew is the long-time editor of the Traffick blog and the author of Winning Results with Google AdWords. Why should search marketers care about the Microsoft-Yahoo! Bing story?

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3 predictions for online marketing in 2016

Biznology

I thought I was pretty clever when I realized that you can use regular expressions (regex) to do global search and replace across an entire website with either direct access to your back-end relational database or via a convenient plugin. 1) Adaptive Websites. Keep your eyes on programmatic ad buying in 2016.

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SEO vs. SEM: Combining the Two to Maximize SERP Real Estate

Brightedge

SEO (or search engine optimization) is the practice of structuring your website’s pages to make it easier for search engines to crawl your site, making your pages more easily discoverable to users and search spiders, and providing unique information or helpful resources through content planning on topics that searchers are looking for.

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What is Negative SEO?

SmartBug Media

Search Engine Optimization (SEO) is a dynamic industry that is forever changing to keep up with the modern demands of information seekers. Today, ranking first page in Google Search is a mighty feat that requires thoughtful keyword research, content development, social strategy, campaign measurement, and on-site optimization.

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How to Use Social Media for Affiliate Marketing

Optinmonster

From recommending products in blog posts, coupon codes from influencer promos, or even simply sharing referral links between friends and family, affiliate marketing makes it easy to promote your business online, especially on social media. For example, you can search #beautyblogger or #mua for influencers in the cosmetics industry.