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Effective B2B eCommerce Marketing Tactics: From SEO to Social Media and Beyond

Webbiquity

Improve Your Site SEO Image credit: NisonCo PR and SEO on Unsplash Search engine optimization (SEO) is one of the most basic and widely used online marketing tactics, and yet is commonly underutilized or just plain done wrong. Videos are great for search, immersive, and help you reach new users and leave a long-lasting impression.

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40 Marketing KPIs Your Team Needs to Track

Zoominfo

Supporting current customers is just as important as gaining new ones: Customer lifetime value (CLV) Customer retention — per year or quarter Number of support tickets submitted and resolved Time spent onboarding Churn rate. Digital Channels and Content. What’s digital marketing without digital assets?

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The Ultimate B2B Marketing Glossary

Envy

Churn rate. When customers cancel subscriptions or stop buying from your company, they've churned. The Churn rate is the percentage of total customers who churn, and you'll track the churn rate to calculate overall CLTV and refine your marketing to retain these clients. XML Sitemap.

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Five Ways to Reduce Your Customer Churn Rate

Webbiquity

Given that it can cost five times more to attract a new customer than to retain an existing one , almost every business can improve profitability by keeping its customer churn rate (the percentage of people who stop doing business with you, for one reason or another) low. Ask your customers for feedback (and act on it).

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How Marketing Strategy Helps To Engage With Loyal Customers

Webbiquity

” Among the key benefits of customer engagement are: Advocate word-of-mouth marketing; Improved brand reputation; Lower customer churn rate; and. He shares his thoughts on additional publications like SEMrush, Search Engine People, and Social Media Today. Increased profitability. Follow him on Twitter @Ozaemotion.

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Content Marketing KPIs for Your Content Strategy

ClearVoice

Brand awareness You can measure brand awareness through metrics such as social media reach, mentions, and search engine rankings. Metrics such as churn rate, customer lifetime value, and repeat purchase rate can help to track customer retention. What tools do you need to measure your KPIs? A/B testing tools.

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10 AI marketing tools your team should be using in 2023

Sprout Social

Marketers are using AI in several ways, such as sentiment analysis to understand and respond to customer feedback and crises, competitive analysis to stay ahead of the market and content recommendation engines to improve engagement. It analyzes search term SERPs and compares your content against the learnings of top-ranking pages.