Marketing Insider Group

MARCH 30, 2020

While it may seem counter-intuitive, when you take an approach that puts the customer’s needs in the driver’s seat, and you’ll be on the fast track to marketing success. How do you show your customers that you care about their needs? Weekly blogging is the express lane to boost your B2B sales by a factor of ten.

B2B Sales 286

B2B Sales B2B Marketing Agencies 2 Sales Qualified Leads 286

Marketing Insider Group

MARCH 10, 2020

What exactly does a professional blog writing service do for you, and why do you need one? Here’s why you should be outsourcing your startup’s blog. Have you thought about hiring a professional blog writing service for your new business? Every business needs a blog. Gather Customer Ideas and Feedback.

Startups 254

Startups Work Management Marketing Management Service 254

Animalz blog

MARCH 21, 2024

A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. Replicating their publication-style blog is not the right approach for most companies because it’s too costly, doesn’t bring the right outcomes, or both. The Animalz blog is a good example.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

Webbiquity

MAY 16, 2019

No matter for how long you’ve been maintaining your B2B blog, and how successful it’s been in the past—even the most popular blogs tend to reach a plateau eventually. 1. Stick to blog post formats that have proven their value. Not all blog post types are created equal, and this is especially true for B2B blogs.

Practices 206

Practices Effectiveness Case Studies Case Study 206

Vidyard

JANUARY 24, 2022

Are you looking for a good sales blog to scroll through while you’re drinking your morning coffee? In this article, we’ll take a look at some of the top sales podcasts, newsletters, YouTube channels, and blogs to educate, inspire, and hopefully entertain you along your journey. Customer Engagement Lab 1.9

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Exo B2B

MARCH 6, 2024

But also about blog, search engine optimization (SEO) and artificial intelligence. And are we increasingly turning to artificial intelligence (the ChatGPTs of this world) to write our blog posts, as a way of wasting less time, making our lives easier, taking shortcuts? Generate leads, increase brand awareness, build customer loyalty?

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Identify your blog post goals. Customer retention. Did you get that? How do you do that?

Planning 321

Planning Conversion Top of Funnel Custom Publishing 321

Convince & Convert

JUNE 24, 2014

The socialsphere continues to expand with new channels or new and improved features launching nearly every day. For businesses marketing to these users, the dilemma is how to optimize your marketing investment, content, and business impact by reaching the right prospective customers in the right channels.

Advertising Channels 167

Advertising Channels Social Networks Enterprise Management Youtube 167

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. For manufacturers, creating industrial blogs is a challenge.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Conversica

NOVEMBER 16, 2020

Customer-facing teams know that communication is key, but that doesn’t mean it’s easy. This is true whether you are talking to someone in-person or over a digital channel such as email, SMS or website chat. That is, it’s rare for a prospect or customer to feel inclined to actually respond to a batch or nurture email.

Multi-Channel 52

Multi-Channel Advertising Channels SMS Marketing Automation Services 52

ClearVoice

NOVEMBER 4, 2022

We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. By following top marketing blogs, you can ensure you are not contributing to that noise but rather creating engaging, quality content that adds value. Best marketing blogs when you want to do a deep-dive.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

KoMarketing Associates

DECEMBER 21, 2017

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. From Casie Gillette : How to Do Customer Engagement If You’re in a Unique Niche. Let’s get to it. Taking Everyday Life and Turning It Into Content.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Huptech Web

JANUARY 18, 2024

Blogs can be a great source of income. Most companies have an onlinе prеsеncе with insightful blogs that provide thorough information about their products and their bеnеfits. Blogs serve as a link between businesses and their customers, giving a platform for building trust and confidеncе. How’s that еvеn possiblе?

Conversion Rate 52

Conversion Rate Conversion FAQ Click Rate 52

Zoominfo

AUGUST 20, 2019

Blogging is one of the most effective ways to build brand awareness. It can create a foundation for engagement with current customers and prospects. But coming up with good blog post ideas can be challenging. Here are 50 business blog ideas to help you fall back in love with blog writing. .

Business Blogging 138

Business Blogging Business Zoominfo Trigger Marketing 138

Optinmonster

MAY 2, 2022

Have you ever looked at successful bloggers, YouTubers, and influencers and wondered, “How can I make money from my WordPress blog?” Blogs have been around for over 20 years. But even in the age of social media and video, blogging is still a great strategy for making money. You can also monetize your blog audience.

Paid Content 95

Paid Content Adsense Merchandising Conference 95

Marketing Insider Group

MAY 15, 2023

B2B marketing may help businesses promote their products or services, but it’s more than that – it focuses on building customer relationships, establishing trust, and driving revenue through an optimized digital experience. B2B digital marketing refers to the promotion of products or services between businesses using digital channels.

B2B Marketing 311

B2B Marketing B2B Buyer Personas Mobile Advertising 311

Biznology

OCTOBER 11, 2017

Here’s an easy way to round out your content marketing strategy with videos that that increase engagement at lots of different spots on the customer journey map. Convert articles and blog posts to video. Your blog reflects your content marketing strategy—right down to the keywords. Beef up your video content.

Top of Funnel 112

Top of Funnel Work Management Video Marketing Marketing Management 112

Zoominfo

APRIL 9, 2018

Welcome to our eighth installment in our series of B2B Blog Post Round-Ups. Candidates are spread out across multiple platforms and channels, making it difficult for recruiters to target ideal candidates in one place. In today’s content-saturated world, capturing the attention of customers has become difficult. Keep reading.

B2B 157

B2B High Quality Lead Blogger Sales Qualified Leads 157

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Brightedge

SEPTEMBER 15, 2019

Today’s digital world offers a number of different platforms for engaging with customers. The post Building Omni-channel Marketing Campaigns: Driving Customers Through The Buyer’s Journey appeared first on BrightEdge SEO Blog.

Advertising Channels 53

Advertising Channels Campaigns Ad Building SEO 53

Outgrow

DECEMBER 6, 2022

Channel Analytics. For each interactive content piece you create, you can now find social media channel-specific, non-editable launch links. . Additionally, you will find a separate tab called ‘Channel Analytics’ under the Analyze section dedicated to the analytics of these launch links. Let’s see what this layout looks like-.

Outgrow 98

Outgrow Features Product Lead Ranking 98

Zoominfo

OCTOBER 24, 2018

Welcome to our October B2B Blog Post Round-Up. If you’re new to the ZoomInfo blog, we use our monthly round-ups to highlight the work our writers have done for outside publications. 89% marketers cite email as their primary channel for lead generation ( source ). That brings us to the end of this month’s B2B Blog Post Round-Up.

Buyer Personas 140

Buyer Personas B2B Zoominfo Paid Search Agency 140

Stevens & Tate

FEBRUARY 15, 2022

The history of blogging is an interesting one. For a while, the purpose of a blog was entirely personal. People would use blogs as a sort of online diary that was public to friends and family. However, as online marketing evolved over the years, it became apparent that the blog held immense value as a content marketing tool.

Online Marketing 100

Online Marketing Planning Lead Scoring Lead Ranking 100

Buzz Marketing for Technology

APRIL 8, 2010

Customers are not only surfing the web looking for information but more and more they are relying on social media to get their information. Your customers can seamlessly move from web to social to call center to your front door. But do you treat them the same in each channel? You can tell the difference instantly.

Advertising Channels 100

Advertising Channels Digg Paid Search Agency Social Media 100

Marketing Insider Group

JANUARY 2, 2024

With the reduced efficacy of social media referrals, the focus is now shifting towards enhancing and utilizing owned content channels like websites, blogs, and email newsletters for direct audience engagement. We need to focus more on what we own – our content channels. Your website and blog are where the magic happens.

Social Media 254

Social Media Social Marketing Media Content Marketing 254

Buffer

MAY 4, 2022

Creating a successful blog really just requires being passionate about a certain topic — a characteristic you already possess as an ambitious entrepreneur! A blog can also be a low-cost way to elevate your small business’s reach and also build credibility with your followers, making it a win-win situation.

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88

seo.co

APRIL 6, 2021

Ads have the stigma of being seen as pushy or salesy, so instead, producing blogs, social media posts , and emails that engage with users on a real level are becoming more prevalent. The Three Channels For Content. As we briefly mentioned above, there are three channels or avenues through which content is delivered.

Ad Frequency 96

Ad Frequency Advertising Agencies Traffic User-Generated Content 96

Marketing Insider Group

JANUARY 11, 2023

In e-commerce, investing in multi-channel marketing can help you quickly take your business to the next level, but it can also come with a number of challenges that you may or may not be aware of. To overcome multi-channel marketing challenges, you have to know how you’re going to address these challenges when they appear in front of you.

Multi-Channel 224

Multi-Channel Advertising Channels Work Management Marketing Management 224

Digilant

JULY 10, 2022

Today, most modern consumers connect with brands across multiple channels before making purchasing decisions. Will DOOH fill customer journey awareness, traffic, or conversion gaps? The post Blog Example appeared first on Digilant. But too many marketers have focused their omnichannel strategies entirely on the online world.

Examples 52

Examples Funnel Advertising Mobile Advertising Digital Marketing Funnels 52

Hubspot

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? In all fairness, this question surrounding blogs is not without reason. Blogs vs. Other Marketing Channels.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

SmartBug Media

FEBRUARY 7, 2020

It's simple—start a manufacturing blog. Why Start a Manufacturing Blog? Although information is in the hands of your customers, they’re still looking to you as the expert source. Here are five benefits of starting a manufacturing blog to help you start driving more traffic to your company’s website and generating leads.

Thought Leadership 99

Thought Leadership Ad Frequency Lead Scoring Lead Ranking 99

Optinmonster

MARCH 9, 2020

Are your blog posts not converting as well as you’d like them to? Want to know the secrets of how to write a blog post that converts? In this article, we’ll share 7 tips that will help you write a blog post that converts. Here’s a killer article that will help get your blog started in 7 easy steps.

Tips 145

Tips Lead Scoring Lead Ranking SEO 145

Zoominfo

AUGUST 20, 2019

Blogging is one of the most effective ways to build brand awareness. It can create a foundation for engagement with current customers and prospects. But coming up with good blog post ideas can be challenging. Here are 50 business blog ideas to help you fall back in love with blog writing. What makes them stand out?

Business Blogging 100

Business Blogging Business Zoominfo B2B Sales 100

Hubspot

MARCH 31, 2020

And, while it might sound a little out of the ordinary that blogs are popping up on social media channels, like Instagram, it's not an out of the ordinary practice. Blog owners can see great success on social media. And … does every blog need social media? How to Know if Your Company Blog Needs Social Media.

Social Media 89

Social Media Advertising Channels Media Work Management 89

Hubspot

MARCH 25, 2021

In our 2021 Executive Marketing Leadership Survey , 20% of marketing leaders described company blogs as one of their "most important channels" for hitting goals. The enduring importance placed on blogging isn't shocking. But, starting and running an effective, traffic-generating blog requires a lot of time and energy.

Purchase 101

Purchase Sales Qualified Leads Lead Scoring Lead Ranking 101

Mailmunch

APRIL 26, 2021

Blogging is a way to reach billions of people in a short time, allowing you to add value for prospective clients. In turn, you get customer loyalty, brand credibility, and a strong reputation. Anybody can start a blog; from a novice to an industry expert—-all you need is the right set of tools. Step 2: Select a Platform.

Generation 77

Generation Lead Scoring Lead Ranking Blogger 77