Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. Case studies are one of the most powerful forms of content to have in your marketing repertoire. Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success. Source: BrightLocal.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

SocialPilot

JANUARY 31, 2024

In this market, the insights derived from influencer marketing case studies become invaluable. Influencers are starting to hold a major place in every brand’s online marketing campaigns, and so are influencer marketing case studies. You should start by reading some impactful influencer marketing case studies. Here we go!

Case Study 90

Case Study Case Studies Work Management Studies 90

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Goodish Agency

AUGUST 30, 2023

This case study explores how we leveraged InVideo, an AI video creation platform, to propel our video marketing strategy to new heights.

Case Study 105

Case Study Case Studies Studies Video Marketing 105

Martech

DECEMBER 18, 2023

With CDPs, organizations can unlock a wide array of use cases, each catering to specific business needs. This article covers a CDP use case, its benefits and how to implement them effectively for maximum impact. To begin, start small – perhaps by addressing a straightforward use case and gradually build upon it.

Ad Building 95

Ad Building SMS eCommerce Segmentation 95

Marketing Insider Group

SEPTEMBER 29, 2020

These days, a blog is pretty much a must-have for any business. But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money. These blogs really know their audience and use targeted content and design. The fitness niche is highly competitive in the blogging world.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Kevin Indig

APRIL 25, 2023

What stands in the way of convincing more stakeholders to invest the money and people in SSR is good case studies that show a clear traffic uplift. With the help of industry friends, I found a few case studies that show a significant uplift of +35-100% from implementing SSR. The more pages you have, the more internal links you have.

Case Studies 141

Case Studies Case Study Studies SEO 141

The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. In B2B, we play the long game.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Webbiquity

MARCH 19, 2020

Paul, Minnesota, has just launched a free service that allows people to subscribe via text message to get near-real-time updates if and when their local area has more confirmed cases of COVID-19—including number infected, deaths, and recoveries. There is no charge for this service, nor any ads sent, only the COVID-19 case updates.

Service 232

Service Paid Search Agency Marketing Report Planning 232

Contently

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote. Get permission first. Don’t do this!

Case Studies 162

Case Studies Case Study Studies Paid Search Agency 162

Marketing Insider Group

OCTOBER 14, 2020

Consistently publishing weekly blogs doesn’t have to be time-consuming when you have a partner. The Challenges and How Weekly Blog Content Can Be the Answer. Publishing weekly blog content improves your organic rankings (when optimized and targeted), which will provide returns infinitely. Image: SEMrush.

Paid Content 317

Paid Content Customer Surveys Marketing Budget Paid Search Agency 317

Marketing Insider Group

AUGUST 7, 2023

When I created my own B2B Marketing Blog almost 14 years ago, I looked out across the web and asked “what do I have to say that is unique, valuable and helpful?” This article aims to guide you through the all top B2B marketing blogs that are guide our thinkings, share expert tips, and shape the industry today.

B2B Marketing 138

B2B Marketing Paid Search Agency Marketing Agencies 2 B2B Thought Leadership 138

Webbiquity

MAY 16, 2019

No matter for how long you’ve been maintaining your B2B blog, and how successful it’s been in the past—even the most popular blogs tend to reach a plateau eventually. 1. Stick to blog post formats that have proven their value. Not all blog post types are created equal, and this is especially true for B2B blogs.

Practices 206

Practices Effectiveness Case Studies Case Study 206

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Ready to hear how we did it?

Paid Content 78

Paid Content Traffic Webinar Metrics Marketing & Strategy 78

Contently

JANUARY 24, 2022

Here is an inside look at five influential tech success stories from our flipbook of 47 Content Marketing Case Studies That’ll Inspire You to encourage your brand to make meaningful changes in the new year. . How HotPads Increased Blog Traffic By 4,000 Percent Through the Power of Original Content.

Case Study 132

Case Study Case Studies Studies Branding 132

CopyBlogger

NOVEMBER 1, 2022

You might think that I’d recommend a thorough proofreading and editing process for every blog. But that’s not the case. The post Does Your Blog Need Proofreading and Editing? Continue Reading. appeared first on Copyblogger.

Process 129

Process Features Content Marketing Content 129

KoMarketing Associates

MAY 15, 2018

While blog posts, online guides, and white papers are great “top of the funnel” content assets, you must nurture the lead all the way through to the purchase. Enter: case studies. But, how do you create a B2B case study that supports your content marketing strategy ? Step 3: Format the Case Study.

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Case Study Case Studies Studies Effectiveness 152

Launch Marketing

MARCH 22, 2023

Case studies are powerful B2B content marketing assets used by marketing professionals to tell stories about customer successes. B2B case studies are a great way to highlight the value of a product or service and show a specific challenge a business faces, and the solution, which is the implementation of your product or service.

Case Study 107

Case Study Case Studies Studies Work Management 107

Anyword

JULY 22, 2022

Today, we are excited to launch our new Create Your Own Use Case. Yes, Anyword has the tools to create ads, social posts, emails, landing pages, blogs, SMS messages, and more! Anyword’s Create Your Own Use Case allows you to guide Anyword’s AI for any type of copy or content you may need. Don’t worry — we heard you!

SMS 98

SMS Landing Pages Newsletter Communities 98

Drew Neisser

FEBRUARY 23, 2024

What You’ll Learn Why brand building is so important Why it’s time to get weird with B2B creative Media distribution strategy tips The post Rethinking B2B Marketing: The Compelling Case for Brand appeared first on The Drew Blog.

B2B Marketing 52

B2B Marketing Branding Brand Identity B2B 52

SocialPilot

JANUARY 9, 2024

In this blog, we’ll delve into the fascinating realm of AI in social media, uncover how savvy marketers are leveraging its power, and explore the challenges they encounter along the way so you can better prepare for them. Let’s shed more light on it’s use cases. But that is just the tip of the iceberg.

Marketing AI 90

Marketing AI Social Media Media Ethics 90

The Point

JULY 30, 2020

One of the areas we recommend consistently to our clients is to do more with the corporate blog. Blogs are historically the province of the PR team, and so they’re not often looked at as a vehicle for driving leads, sales engagement, and revenue. Don’t assume that people reading individual posts are navigating from the main blog.

Demand 221

Demand Lead Scoring Lead Ranking Marketing Budget 221

Optinmonster

MARCH 22, 2024

Are you thinking about disabling comments on your blog? Moderating blog comments can be time-consuming, and you may wonder whether it’s really worth your effort. In this post, we’ll share what the data shows about allowing blog comments or not. Here’s a quick breakdown of what each had to say.

Correlation 77

Correlation Lead Scoring Lead Ranking Traffic 77

Sword and the Script | B2B

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

Marketing Insider Group

AUGUST 20, 2020

Be consistent in publishing and follow your blog strategy to ensure you meet your content marketing goals. This is a case study of how we helped one of our clients, a SaaS company, achieve its goals with content marketing. Assisted conversions describe when a user clicks from a blog page to a conversion (i.e.,

Paid Search Agency 272

Paid Search Agency Traffic Content Marketing Companies 272

Porch Group Media

JANUARY 30, 2023

The post Case Study: Email Marketing first appeared on V12. Our Email Marketing Best Practices Guide outlines standard best practices that enhance email communications, including recommendations to ensure your emails stand out in crowded inboxes and generate ROI. Stay up to date with the latest news and resources: Thank you!

Case Study 97

Case Study Case Studies Email Marketing Studies 97

Drew Neisser

DECEMBER 8, 2023

She returned to a recent CMO Huddles Bonus Huddle to share a wide range of use cases for GenAI, from copywriting to image generation, from landing page analysis to strategic insights. This is an episode dedicated to optimizing your team’s time and your strategic initiatives.

Copywriting 52

Copywriting CMO Landing Pages Analysis 52

Content Marketing Institute

NOVEMBER 27, 2019

This case study from a 2019 Content Marketing Agency of the Year shows how they did it (and you can too). Continue reading → The post What This Agency Did to Rank Its Blog at the Top of Google (Case Study) appeared first on Content Marketing Institute.

Case Study 101

Case Study Case Studies Paid Search Agency Advertising Agencies 101

CopyBlogger

SEPTEMBER 8, 2022

If you’re interested in blogging, you’ve probably seen plenty of case studies with screenshots of crazy revenue numbers from blogs. The post The Ultimate Blogging Guide to Content That Works appeared first on Copyblogger. Continue Reading.

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Case Study Case Studies Content Studies 113

Contently

MARCH 30, 2020

We live in a world of conflicting projections—charts that loosely map the best- and worse-case scenarios for our work and personal lives as COVID-19 looms. A number of people have reached out to me asking for advice on how to protect their budget and make the case for content. This is something I’ve been thinking about a lot.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Heinz Marketing

AUGUST 20, 2022

Four Steps to Stronger B2B Case Studies. Thomas speaks to Bob Wiesner about the creation of stronger B2B case studies. Wiesner notes on the subject: “Case studies go right to the heart of your credibility. In this podcast, George B. ” 7 Reasons Marketing Return on Investment Is a Challenge.

Case Studies 84

Case Studies Case Study Studies ROI 84

Contently

FEBRUARY 21, 2023

Even as I write this blog post, Contently uses NLP to track my use of passive voice, misused words, hidden verbs, and possible instances of plagiarism. SEO optimization: Tools like Yoast , a WordPress CMS plugin, analyze landing pages or blog posts to determine their SEO “score” and readability.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

Salesforce Marketing Cloud

NOVEMBER 19, 2021

One such tool is case swarming , which helps take the guesswork out of customer service. With case swarming, service agents unlock knowledge by pulling in resources from departments all over the business to resolve complicated customer requests faster. How easy is it to get started using case swarming? Sheila McGee-Smith].

Tips 98

Tips Work Management Knowledge Base Press 98

Webbiquity

JANUARY 8, 2019

If you’d like to share your brand content on prominent industry blogs, avoid the sins below. If you’re a marketer who wants to use influencer marketing strategically to reach new buyers and improve digital marketing results, use influencer marketing best practices — not the sketchy, deadly sins of guest blogging outreach below.

Outreach 235

Outreach Autoresponders Blogger Marketing Proposals 235

Exo B2B

MARCH 6, 2024

But also about blog, search engine optimization (SEO) and artificial intelligence. And are we increasingly turning to artificial intelligence (the ChatGPTs of this world) to write our blog posts, as a way of wasting less time, making our lives easier, taking shortcuts? Optimize your blog’s loading speed.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

DealSignal

MARCH 2, 2024

The sheer variety of possible intent data use cases is a major reason.­ Intent Data Use Cases 1. Ad hoc prospecting Conclusion Learn more about Intent Data Use Cases What is Intent Data? Harnessing a variety of distinct intent data use cases allows you to plan effectively and make informed decisions.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Bannersnack

JULY 18, 2022

The post Case Study: TikTok Ads vs. Instagram Reels Ads – Experiment 2.0 appeared first on Creatopy Blog. In addition to that, at the time, we had just created our TikTok account. Since then, we’ve been experimenting with it and now have […].

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Case Study Case Studies Ads Studies 98