Remove sites
article thumbnail

Why Your B2B Marketing Should Feature Case Studies

Webbiquity

One obvious way to showcase that is through case studies of your clients and their successes. Case studies can be anything from a before and after study to detailed statistics on how you helped another brand with a major problem. What Makes a Great B2B Case Study? Image credit: Lukas on Pexels.

article thumbnail

Why Invest in Case Studies: What They Are and Why They Matter

Optinmonster

Have you ever wondered why businesses invest in case studies? Not sure if case studies are worth the investment? At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. What Is a Case Study?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

Case studies help you build a story around your customers, products, and services. Case studies are one of the most powerful forms of content to have in your marketing repertoire. Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success.

article thumbnail

5 case studies showing the benefits of server-side rendering

Kevin Indig

Half the battle is understanding WHAT you need to fix on your site. What stands in the way of convincing more stakeholders to invest the money and people in SSR is good case studies that show a clear traffic uplift. The biggest variable deciding the impact of SSR is the number of pages on your site. It scales with size.

article thumbnail

5 Tech Brand Case Studies That Will Inspire You

Contently

Here is an inside look at five influential tech success stories from our flipbook of 47 Content Marketing Case Studies That’ll Inspire You to encourage your brand to make meaningful changes in the new year. . How HotPads Increased Blog Traffic By 4,000 Percent Through the Power of Original Content.

article thumbnail

How to Create an Effective B2B Case Study

KoMarketing Associates

In fact, data shows that “89% of B2B researchers use the internet in their research process and they conduct 12 searches prior to engaging on a specific brand’s site.”. While blog posts, online guides, and white papers are great “top of the funnel” content assets, you must nurture the lead all the way through to the purchase.

article thumbnail

Why Case Studies are a Necessity for B2B

KoMarketing Associates

For starters, you need to have content that satisfies inquiries during each stage of the buying process, from top-of-the-funnel blog posts to in-depth whitepapers. Let’s dig into the benefits of case studies for B2B : Showcase Your Product & Capabilities. a purchase. Establish Credibility. Our team is small.