ClearVoice

JUNE 11, 2020

So, what do you write about? When do writers write about services? Customer story. Rev: Customer story with Home Depot. But in the customer stories published by Rev (a provider of transcriptions, captions and subtitles), middle-of-funnel corporate consumers quickly realize nearly any brand could utilize these services.

Work Management 82

Work Management Marketing Management Marketing Automation Services Top of Funnel 82

Contently

MAY 4, 2023

The cover performer’s extensive knowledge about your product, organization, or industry is essential for helping new employees, customers, partners, or investors get up to speed on everything they want and need to know. Strategies for Working With the Solo Artist Does your solo artist like to present but not write?

SME 143

SME Work Management Tips Content 143

SmartBug Media

AUGUST 19, 2021

According to HubSpot, “ Buyer personas are semi-fictional representations of your ideal customers based on data and research.” A good place to start is looking at how your current customers found you and why they chose you by going directly to the source. Do you have a blog, resource center, or any sales collateral pieces?

Planning 97

Planning Inbound Marketing Marketing Plans Buyer Personas 97

LeadSquared

JANUARY 28, 2015

You should look at blogging as well. From what I have seen, whatever education clients we have worked with, blogging has worked really well for them, especially quizzes. If you write high quality content, you can succeed with that. You need to have a blog. Students generally search for stuff online. Question 3.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

Tomorrow People

OCTOBER 3, 2017

You need to understand your ideal customer for each piece of content. Conduct in-depth research to build a picture of who your key customer is, filling in as many details as possible including their industry, business frustrations, age, gender, professional level, even their hobbies, likes, dislikes and habits.

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

nDash

NOVEMBER 4, 2021

Those new to the writing world (or who don’t write at all – but know “about” writing) hear terms like byline, biography, portfolio, and the like. While these are common to seasoned professionals, that isn’t the case for writers new to the industry. Understanding Bylines. But what does that mean?

Guidelines 52

Guidelines Advertising Mediums FAQ Case Studies 52

Ledger Bennett

DECEMBER 30, 2020

*This blog was written in 2018 and updated in December 2020 in line with changes driven by COVID-19. As we adjust to the new realities of a COVID-19 driven economy, B2B revenue teams are challenged with keeping prospects and customers informed and connected. Q&A/INTERVIEWS – a useful alternative to an arguably outdated FAQ page.

Top of Funnel 52

Top of Funnel Video Marketing Work Management Marketing Management 52

Online Marketing Institute

AUGUST 21, 2018

You will always wish that your blog or website becomes the go-to site and definitive authority. Some of strategies for promoting your blog include social media marketing, email marketing, search engine optimization (SEO), along with an arsenal of other weapons in your fight towards the top of SERPs. The result?

Webinar Metrics 52

Webinar Metrics Marketing Strategy Marketing & Strategy Blogger 52

Vidyard

JULY 27, 2022

Traditionally, outside sales meant face-to-face selling—whether that was via door-to-door sales, in-person customer meetings, or events and conferences. In this remote-focused world, it’s up to you to ensure that the customer engagements you were having face-to-face continue seamlessly, even when you’re a city, country, or continent away.

Template 73

Template Video Marketing Work Management FAQ 73

Ambal's Amusings

MARCH 11, 2010

Blog WritingWhitePapers Twitter Mike_Stelzner. Michael Stelzner is one of the leading authorities on the topic of writing and marketing white papers. Michael is also the author of the bestselling book, Writing White Papers: How to Capture Readers and Keep Them Engaged. WritingWhitePapers Blog. Michael Stelzner.

Paper 100

Paper Enterprise Management Case Study Case Studies 100

Ambal's Amusings

JANUARY 31, 2011

Blog WhitePaperPundit Twitter Jonathan_Kantor. He is also the author of the White Paper Pundit blog. This has enabled me to promote my blog and build additional exposure to both my white papers and those of my clients. Blog sharing sites such as BizSugar.com, Sphinn.com, and Reddit.com. WritingWhitePapers Blog.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Ambal's Amusings

FEBRUARY 4, 2010

Blog WritingWhitePapers Twitter Mike_Stelzner. Michael Stelzner is one of the leading authorities on the topic of writing and marketing white papers. Michael is also the author of the bestselling book, Writing White Papers: How to Capture Readers and Keep Them Engaged. WritingWhitePapers Blog. Michael Stelzner.

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

ConvertKit

FEBRUARY 16, 2021

Monica Lent uses ConvertKit to build Blogging for Devs, a thriving online community. She built Blogging for Devs —a niche newsletter and a thriving paid online community. The Blogging for Devs subscriber growth trajectory. Her travel blog’s income crashed to zero. Same happened to Affilimate’s customers—and to Affilimate.

Communities 76

Communities Newsletter Blogger Landing Pages 76

Ambal's Amusings

DECEMBER 3, 2009

Blog WhitePaperPundit Twitter Jonathan_Kantor. He is also the author of the White Paper Pundit blog. This has enabled me to promote my blog and build additional exposure to both my white papers and those of my clients. Blog sharing sites such as BizSugar.com, Sphinn.com, and Reddit.com. WritingWhitePapers Blog.

Paper 100

Paper Enterprise Management B2B Thought Leadership Distribution 100

Ambal's Amusings

JANUARY 7, 2010

One of the purposes of writing copy is to generate leads. What are the challenges in writing good copy that not only educates prospects and customers but also draws them in as leads for your business? Michael Stelzner's Book Writing White Papers: How to Capture Readers and Keep Them Engaged. White Paper FAQs.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Scoring 100

Hubspot

MARCH 16, 2012

Inbound marketers know content creation is key to their success, so it makes sense that business blogs are one of their most precious marketing assets. Blogging is a natural way to get more indexed pages on your website, create content around keywords you want to rank for in search, and convert site visitors into customers.

Marketing Websites 28

Marketing Websites Work Management Marketing Management Case Studies 28

Marketing Insider Group

JANUARY 28, 2015

Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates. If you take your brand out of the story and make the customer your hero, your point of view isn’t as important in those early stages (but it is later in the process/customer journey).

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. First, marketers of all stripes seem to have accepted (for now) that social media in large measure = Facebook, Twitter, Linkedin, YouTube and blogs.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

nDash

JULY 19, 2022

When it comes to creating content that inspires action and gets results, customer case studies check all the boxes. Case studies detail how your company solved a specific problem. A case study brings two powerful elements together–demonstrated expertise and storytelling. Validate Customers.

Case Studies 52

Case Studies Case Study Studies Ideal Customer Profiles 52

Single Grain

MAY 4, 2023

Advertising case studies are an excellent way to demonstrate your best work to prospective clients to generate more consultation requests. Case studies not only demonstrate your expertise as an agency, but also provide potential clients with helpful details about what they can expect from working with your company.

Advertising Agencies 52

Advertising Agencies Case Study Case Studies Paid Search Agency 52

Inbox Insight

MARCH 27, 2018

It’s fundamentally because of a change in customer behaviour. Breakfast, brush teeth, blog post. Your customers are confronted with too much content to ever read everything. Those that manage to secure the attention of their potential customers, and start the sales process, will be the ones to succeed. Why is that?

Top of Funnel 75

Top of Funnel Work Management B2B Marketing Marketing Management 75

Convince & Convert

SEPTEMBER 7, 2010

His “Pull and Stay&# advice; segmenting customers into barrels; platforming; social currency, and other concepts are instantly applicable to real world marketing challenges fitting a wide variety of circumstances. As a business owner your goal needs to be having no gap at all, optimizing every point of contact with your customer.&#

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Navigate the Channel

OCTOBER 13, 2023

The Power of Blogging in the Building Material Industry Blogging has emerged as a game-changer for building material companies, revolutionizing the way they connect with their audience and conduct business. In such a landscape, a well-maintained blog can set your company apart from the competition.

Paid Search Agency 65

Paid Search Agency Ad Building Companies Lead Scoring 65

Single Grain

FEBRUARY 15, 2022

In this post, I'm going to show you how we increased organic traffic to three separate SaaS blogs in one month – without publishing any new posts. We increased organic traffic to: Mailshake’s existing blog posts by up to 117%. Moosend's existing blog posts by up to 327%. The 7 Steps We Took to Grow Their Blog Traffic.

Traffic 98

Traffic Organization CTR Cold Calling 98

Online Marketing Institute

NOVEMBER 10, 2010

FAQs – Multiple FAQ pages regarding different aspects of your business answer people’s questions as well as drawing them to your site via search. Case studies / testimonials / client lists – Third-party endorsements help prospects decide whether they should do business with you. GRTaylor — Yep!

Paid Search Agency 40

Paid Search Agency Marketing Websites Companies B2B 40

Single Grain

MARCH 9, 2021

In a nutshell, here's the difference between business-to-business and business-to-customer SEO: In B2C SEO , the ideal target market is a broad demographic group like “people in the 18-27 age group” or “people who want to get fit.”. Keyword research helps you identify the most valuable search terms that can lead customers to your website.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Binary Demand

JUNE 16, 2023

Step 2: At this stage, the platform uses its network of partner websites, blogs, social media platforms, and other digital channels to disseminate content to a diverse group of relevant publishers and websites. These publishers may be affiliated with the platform’s network or external partners.

Marketing Automation Services 98

Marketing Automation Services B2B Terms and Conditions B2B Thought Leadership 98

Webbiquity

JULY 6, 2021

Given that it can cost five times more to attract a new customer than to retain an existing one , almost every business can improve profitability by keeping its customer churn rate (the percentage of people who stop doing business with you, for one reason or another) low. Ask your customers for feedback (and act on it).

Churn Rate 324

Churn Rate Work Management Marketing Management Comparison 324

KoMarketing Associates

AUGUST 20, 2015

You know the feeling: It’s that moment when you stare at your blank Word doc and wonder how you’ve ever written anything or will ever write anything again. You don’t have to be a “writer” by profession to publish a blog post or tweet out an article. All of that aside, writing can be hard. write like a storyteller).

Peer-to-peer 120

Peer-to-peer Buyer Personas Keywords Long Tail Marketing 120

Scoop.it

DECEMBER 21, 2023

In this blog post, we’re diving into the art of effective content curation and unpacking strategies to take your knowledge sharing to the next level. On the other hand, content curation is about responsibly sharing and showcasing work that†s already been published to provide value to your audience.

Curation 82

Curation Effectiveness Marketing & Strategy Content 82

ClearVoice

MAY 8, 2023

Frequently asked questions (FAQs): FAQs address common questions and concerns about a topic, product, or service. Case studies: Case studies evaluate successful companies or projects and provide valuable insights and lessons. You have to publish high-quality content consistently to drive real results.

SEO 98

SEO Content Lead Scoring Lead Ranking 98

nDash

AUGUST 20, 2020

There are ten written content formats that are proven to be effective for content marketing: Blog posts. Case Studies. Q&As/FAQs. Blog Posts. Blog posts are probably the most widely used content marketing format. B2B Blog Post Example: Ahrefs. Writing articles for offline channels (e.g.,

Top of Funnel 98

Top of Funnel Effectiveness Lead Ranking Content Marketing 98

Sprout Social

JUNE 10, 2021

There are many ways to reach a customer these days. Summarize published stories and content. Convert customers to a paid tier or subscription. Retain current customers. In a 2020 study , 81% of B2B marketers used email newsletters for content marketing in the last 12 months. And also overwhelming. Nurture leads.

Newsletter 131

Newsletter Email Marketing Effectiveness Planning 131

Valasys

JULY 10, 2023

LinkedIn is a great way to build relationships with potential customers and partners. So, if you want your potential clients to hit that “see more” tab, you need to write those first two lines of the company description in a way that compels them to continue reading. LinkedIn is a highly targeted platform.

Linkedin 98

Linkedin B2B Marketing Advertising Agencies B2B 98

Ambal's Amusings

SEPTEMBER 3, 2009

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). We have invited White Paper Experts to shed light on the following question: "What is the biggest mistake to avoid when writing a white paper?" Michael Stelzner's WritingWhitePapers Blog. Bob Bly's CopyWriting Blog.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

nDash

JUNE 13, 2022

In a separate survey conducted by Salsify , we can see that 54% of audiences research product quality, and 42% research customer service before making a buying decision. Publish original content that delivers high-value insights to your target audience. The ultimate goals for your content should include: Building customer trust.

Top of Funnel 98

Top of Funnel Work Management Marketing Management Paid Search Agency 98

ClearVoice

JUNE 21, 2022

A content strategy doesn’t include your article topics, the dates when your posts ought to be published, etc. 10 pieces of 1,000-word blog posts around the keyword “BMI calculator” 2. It fosters a connection with your potential buyers so you can turn leads into paying customers. Below are some examples.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52