Webbiquity

NOVEMBER 8, 2022

With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. Case Studies : These are the B2B equivalent of product reviews.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Inbox Insight

NOVEMBER 3, 2023

Demand generation marketing is a crucial aspect of any successful marketing strategy. A well-executed demand generation campaign can bridge the gap between sales and revenue, reducing the sales cycle and guiding buyers through their customer journey. Ready to attract and engage your in-market B2B buyers?

Demand Generation Agencies 106

Demand Generation Agencies Demand Generation Demand Top of Funnel 106

Optinmonster

FEBRUARY 15, 2024

million websites using our lead generation software, the answer is definitely yes. Create an Official Facebook Group Like ROKR 6. Invest in Case Studies Like OptinMonster 13. Showcase Customer Photos Like ModCloth 15. You must show shoppers that your existing customers think your product is great.

Social Marketing 114

Social Marketing Examples Peer-to-peer Case Studies 114

Convince & Convert

DECEMBER 15, 2023

Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. Optimize your social profiles for search All social media platforms, be it LinkedIn, Instagram, X, or Facebook, have a search feature. What is social media SEO?

Social Media 154

Social Media SEO Cost Per Click Media 154

Inbox Insight

NOVEMBER 23, 2022

What is B2B lead generation? Lead generation isn’t just about generating leads; it’s about generating quality leads – an essential activity for B2B marketing and sales teams. It’s the process of identifying the ideal customers for your product or service, then attracting them to make a purchase.

Lead Ranking 97

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 97

Webbiquity

NOVEMBER 28, 2023

On the other, there’s pressure to build positive, engaging relationships with prospects, without being pushy about lead generation. And, of course, offering a great B2B sales experience helps you increase your profits by improving conversion rate, retention rates, and Customer Lifetime Value (CLV). Think about an IT services firm.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Brandpoint

JULY 12, 2018

Case studies are a must-have in any business’s content marketing library. They provide proof to potential customers that your company can help solve their problems. The format you choose and the content you include in a case study could make or break its success. What’s covered: What is a case study?

Case Studies 63

Case Studies Case Study Top of Funnel Studies 63

Valasys

APRIL 11, 2023

Given that you have quality content at your disposal, by using the right distribution channel, syndicated content can help generate high-quality leads. Curata reports that over 75% of B2B marketers are using content syndication to generate leads, of which 80% have approved it as the most effective tactic. What is Content Syndication?

Sales Qualified Leads 52

Sales Qualified Leads Lead Scoring Lead Ranking Generation 52

Biznology

FEBRUARY 23, 2015

Here are 15 B2B case studies. The campaign generated over $1 million in new sales opportunities with several deals closed within the first 3 months of launch. Content tactics included: executive briefs, case studies, infographics, checklists, Q and A, and Brainshark video. Who is succeeding and why?

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Only B2B

DECEMBER 16, 2022

Here are some B2B lead generation strategies to attempt in 2023. We have some B2B lead generating strategies you may implement to ensure that 2023 is a lead-filled year. B2B Lead Generation Fundamentals. Lead generation is a method that can help you entice these folks to become consumers. What exactly are B2B Leads?

Lead Generation 118

Lead Generation Sales Qualified Leads Marketing Qualified Leads Lead Ranking 118

B2B Marketing Traction

OCTOBER 16, 2015

We decided to begin by optimizing their website and implementing a blog and social media marketing. The client had a decent Facebook page with over 1,000 likes, and they send a weekly email with updates and announcements to customers and prospects. Implementing a multiple-author blog is like herding cats.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

Marketing Insider Group

SEPTEMBER 16, 2020

Facebook smashed Snapchat’s entire business model when it launched Instagram Stories. Instagram and Facebook Stories are meant to feel spontaneous so try to keep the same in-the-moment mentality. . Stories are great for demand generation and hype. Showcase Your Loyal Customers. You had to know it was coming, right?

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

Webbiquity

JULY 6, 2021

Given that it can cost five times more to attract a new customer than to retain an existing one , almost every business can improve profitability by keeping its customer churn rate (the percentage of people who stop doing business with you, for one reason or another) low. Ask your customers for feedback (and act on it).

Churn Rate 324

Churn Rate Work Management Marketing Management Comparison 324

accelerate agency

OCTOBER 27, 2021

If you’ve ever hosted a blog, you’ll be familiar with this. The key word here is unrelated – adding a link to a conversation where it might help is fine, spamming it under every blog you see is not. Instead, current SEO practices focus far more on the quality of the content, customer intent and ‘E-A-T’. Spamming comments.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

OCTOBER 27, 2021

If you’ve ever hosted a blog, you’ll be familiar with this. The key word here is unrelated – adding a link to a conversation where it might help is fine, spamming it under every blog you see is not. Instead, current SEO practices focus far more on the quality of the content, customer intent and ‘E-A-T’. Spamming comments.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

Online Marketing Institute

AUGUST 17, 2018

The celebrity who runs a blog “We Wore What” and is known as “weworewhat” on Instagram joined hands with Fiji Water to spread the role of water in human health. The campaign resulted in 71,000 mentions of Adidas and generated 41,000 more followers of the brand. Fiji Water Water is essential for life. We all know that.

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

Marketing Insider Group

NOVEMBER 3, 2020

Many brands pour money into attracting customers. But it’s just as important to put effort into keeping these customers. Incredible deals are offered to “new customers only” with no thought for those customers who have already committed their loyalty and their money. Source: [link]. Quick Takeaways.

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

Brandpoint

SEPTEMBER 17, 2020

This post was originally published in September 2017 and has been updated for relevancy. . One of the most important lead generation tactics you have at your disposal is your website. If you’re looking to boost your lead generation efforts, your website is one of the first places to start. Here are a few things to keep in mind.

Lead Generation 118

Lead Generation Lead Ranking Ideal Customer Profiles Marketing Qualified Leads 118

KoMarketing Associates

NOVEMBER 8, 2018

We’ve discussed the benefits of B2B content marketing in the past, but the benefits of an overall campaign strategy is more than lead generation. Keeping the target audience informed with high-quality posts on social media, blogs posts on industry topics, and relevant company updates. Build Brand Awareness. Promote Credibility.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

seo.co

NOVEMBER 8, 2021

For busy Internet marketers, blogs long ago replaced any static news or information sources such as newsletters or books. With a blog you can access the latest information quickly, compare ideas and news from different sources, and ask questions and get answers directly from the source. Seth’s Blog. Likeable Blog.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

seo.co

DECEMBER 10, 2020

How to Start a Blog -Table of Contents. + Who Should Start a Blog? + How to Start a Blog. + How to Generate Traffic. + Grow Your Blog With SEO.co. Perhaps the best thing about blogging is how it’s democratized the internet. Anyone can monetize their blog and make money from wherever they are. (It

Paid Content 98

Paid Content SEO Domain Blogger 98

KoMarketing Associates

JULY 2, 2020

But Facebook ads came in at a close second, with 66% of B2B marketers saying they use Facebook ads. In a different study (Social Media Examiner’s 2020 Social Media Marketing Industry Report) B2B marketers reported similar use of Facebook ads (62% versus 66% from CMI / Marketing Profs). A LinkedIn ad on Facebook.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

Marketing Insider Group

JANUARY 27, 2020

Keep the focus on your customers and their needs, not your company. January: Learn the Secret of a Powerful Content Strategy: Focus on the Customer. It only takes a little time, some imagination, and the secret sauce: customer-centric content that solves frustrating problems your target customers face. worry monsters?

Startups 338

Startups Marketing & Strategy Marketing Strategy Content Marketing 338

KoMarketing Associates

JUNE 25, 2019

At Search Engine Journal, I did a case study where we did a weekly live streaming show (#SEJLive) plus live streams on speaker panels at a few of the SEJ Summit conferences. Facebook referral traffic increased 213% when comparing the two months we did Facebook Live. Customer spotlights or interviews.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Hubspot

MARCH 21, 2018

Whether you're running a personal blog as a hobby, or managing the official blog on your company's website, monetizing your work is entirely possible -- it just takes a good amount of time and effort. Below, we'll dive into each of these monetization ideas: How to Monetize a Blog: 5 Strategies.

Paid Content 97

Paid Content Top of Funnel Marketing & Strategy Paid Search Agency 97

Optinmonster

DECEMBER 3, 2023

A sales funnel is wide at the top because prospects with all levels of engagement enter and eventually the most engaged ones are channeled to the bottom of the funnel to be turned into sales and repeat customers. Convert customers who are ready to buy. Blogging This is internet marketing 101. Engage those who now know you exist.

Top of Funnel 104

Top of Funnel Conversion Rate Conversion Cross-Selling 104

Valasys

DECEMBER 18, 2019

When thinking about an all-inclusive content strategy, the first thing that comes to our minds is the original ideas generated from deep insightful research. According to research by Forbes, 89% of the companies today compete primarily based on customer experience, as compared to 36% back in the year 2010.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Scoop.it

OCTOBER 15, 2020

What happens after you publish a new blog post? If you feel like you’ve done everything right with your blog, but you’re not seeing the results you want, this guide is for you. If you feel like you’ve done everything right with your blog, but you’re not seeing the results you want, this guide is for you. Sales calls.

Curation 58

Curation Case Studies Case Study Screencast 58

Optinmonster

MARCH 27, 2024

Looking for headline ideas to help you generate leads and improve conversions? A headline is the first (and often, the only) opportunity you’ll get to impress a potential customer. In this cheat sheet, I’ll share 130+ proven opt-in headline ideas to generate more leads. Because they are the best at generating leads!

Lead Scoring 96

Lead Scoring Lead Ranking Examples Sales Qualified Leads 96

Webbiquity

MAY 10, 2011

More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured. The core of social media marketing efforts should be the corporate blog. Promote white papers / eBooks / reports for lead generation.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

ClearVoice

MARCH 31, 2023

This has certainly been the case in the content world. Generative AI, or AI that produces content , is making headlines throughout the world of content creation. Generative AI is useful for helping the content creation process, but AI requires the human element. So, how do search engines regard AI-generated content?

Marketing AI 105

Marketing AI Top of Funnel Copyright Content 105

ClearVoice

JULY 21, 2023

If you’re searching for the best content strategies to establish community and customer loyalty, your search ends here. Every step adds to the strength of your community and the loyalty of your customers. Get ready to learn tried and tested strategies that will turn your customers into dedicated brand ambassadors.

Loyalty 52

Loyalty Communities Webinar Metrics Ad Building 52

Optinmonster

AUGUST 27, 2023

Are you using content marketing effectively to reach your customers and grow your business? That’s stuff like blog posts, articles, podcasts, and videos. It’s all about telling your target audience about your products and services so they want to become customers. What is your publishing schedule?

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95

BuzzSumo

FEBRUARY 24, 2016

With content from PWC and Deloitte, Ernst & Young and KPMG excluded, accountants’ content still got 33% more shares than the content published by leading law firms. The blog fairies deliver SEO optimized content, with images sized appropriately for each social network to your website every night. Case Studies.

Case Studies 40

Case Studies Case Study Studies Content Marketing 40

The Marketing Blender

MAY 2, 2022

Since they sell to other businesses rather than to the general public, B2B companies often have the reputation of being overly professional or “boring”—even when that’s far from the case. A B2B buyer will find long-form content more compelling, such as white papers, ebooks, webinars, case studies, and infographics.

Social Media 122

Social Media Advertising Agencies B2B Marketing Social Marketing 122

Optinmonster

JULY 20, 2021

Customer testimonials are a powerful tool that every marketer should have in their arsenal. In this post, we’ll share 10 different types of customer testimonials examples that you can use on your website. Case studies. Blog testimonials/reviews. Why Customer Testimonials Work Like Magic. Interviews.

Ideal Customer Profiles 105

Ideal Customer Profiles Examples Peer-to-peer Case Study 105

seo.co

MARCH 8, 2020

For busy Internet marketers, blogs long ago replaced any static news or information sources such as newsletters or books. With a blog you can access the latest information quickly, compare ideas and news from different sources, and ask questions and get answers directly from the source. Seth’s Blog. Likeable Blog.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105