Marketing Insider Group

SEPTEMBER 10, 2019

Like this one, they come from the passionate community of people I know, and respect, thought leaders who are as passionate as I am about what we do. Here are some employee activation case studies from those who have. These case studies have taught me one thing: we need to transform the power dynamic inside our companies.

Case Study 145

Case Study Case Studies Activities Studies 145

Marketing Insider Group

AUGUST 7, 2023

When I created my own B2B Marketing Blog almost 14 years ago, I looked out across the web and asked “what do I have to say that is unique, valuable and helpful?” This article aims to guide you through the all top B2B marketing blogs that are guide our thinkings, share expert tips, and shape the industry today.

B2B Marketing 138

B2B Marketing Paid Search Agency Marketing Agencies 2 B2B Thought Leadership 138

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Ready to hear how we did it?

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Televerde

JUNE 7, 2022

And for those who don’t have a solid support system outside of prison, the resources needed to successfully reenter their communities may seem nonexistent. The post A Case Study In Second Chance Hiring appeared first on Televerde. Continue reading at Chief Executive >>>.

Case Study 52

Case Study Case Studies Studies Education 52

Marketing Insider Group

APRIL 15, 2024

They could be seasoned marketers, tech gurus, finance wizards, or manufacturing mavens who share their knowledge through: Blogs Videos Podcasts Social media So, when we talk about B2B creators, we’re talking about influential figures who are shaping the future of how businesses learn, connect, and make decisions. Image Source: Inc.

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 65

Case Studies Case Study Studies Video Marketing 65

Content4Demand

OCTOBER 27, 2020

Today’s technology can help you piggyback on your network’s networks with community-driven content that amplifies the voices of your partners and customers. The question for you is: A re you creating that seamless connection between your buyers and your community of partners, peers and customers?

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

Adobe Experience Cloud Blog

DECEMBER 10, 2019

You see, one of Sally’s biggest customers is Jacqueline Smith, a very powerful CEO in the community. Marketing becomes the go-to voice for drawing insights and using evidence to communicate a winning story. ‘Our nurturing journey is experiencing some problems,’ Steve says. We’re realizing some of our data is working against us’.

Case Studies 90

Case Studies Case Study Studies Planning 90

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. Venture capital firm First Round Capital launched its blog, First Round Review , with the aim of sharing their extensive pool of knowledge and experience with technology entrepreneurs.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

SmartBug Media

OCTOBER 7, 2020

Every successful PR campaign hinges on trust, but if you want to connect with the senior care community, trust is paramount. Why Trust Matters in the Senior Care Community. If you’ve worked with the senior care community at all, you know how unique your clients’ situations are. Here are 4 essential tips: 1. Be Sensitive.

PR 76

PR Communities Inbound Marketing Buyer Personas 76

Convince & Convert

DECEMBER 5, 2013

During Movember, moustaches of all shapes, sizes and awkwardness were made to be celebrated, whether through photos, videos, or article round-ups or Tumblr blogs on the best ‘staches of the month. Movember participants! The content on Buzzfeed alone was pretty amazing. About the Jessica Gioglio: Follow @savvybostonian.

Case Study 138

Case Study Case Studies Studies Paid Search Agency 138

Moz

FEBRUARY 10, 2020

Throughout our journey of research, testing, failure, and success, we found some interesting pieces of information that we wanted to share with the community. We worked closely with our writing team to update how we lay out content on our blog. The first blog post that we tried this out on was our “ What is an HRIS ” article.

Case Study 67

Case Study Case Studies Features Studies 67

Navigate the Channel

NOVEMBER 28, 2023

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Marketing Insider Group

APRIL 11, 2023

Whether it’s your latest blog post or a viral TikTok, your company’s content creation is essential to engaging your audience. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Content marketing services like our own primarily consist of: Strategy. Content Creation.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Martech

FEBRUARY 20, 2024

This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. Like B2C content marketing, B2B content aims at building authority and brand recognition for the business on digital channels where customers seek information and participate in digital communities. What is B2B content marketing?

Marketing AI 125

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 125

Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. If you’re part of the black community, you should be focusing on the latter, as it’s less competitive and will yield results for you faster. If you’re growing your business and footprint online, this is the best time to understand social media SEO.

Social Media 157

Social Media SEO Cost Per Click Media 157

Scoop.it

FEBRUARY 22, 2024

This approach has turned our newsletter into a vibrant community hub, fostering a sense of belonging and sparking innovation. You can share articles, case studies, and insights to position yourself as an industry expert. We’re talking blogs, eBooks, guides, whitepapers, case studies, webinars – the works.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

ConvertKit

FEBRUARY 16, 2021

Monica Lent uses ConvertKit to build Blogging for Devs, a thriving online community. She built Blogging for Devs —a niche newsletter and a thriving paid online community. The Blogging for Devs subscriber growth trajectory. So many developers start a blog and abandon it after three posts.

Communities 76

Communities Newsletter Blogger Landing Pages 76

Marketing Insider Group

JULY 1, 2020

Because accounts were not having the right customer conversations that were supported by case studies, content and messaging that proved “unique value” gained and where future opportunities lied, the team was not able to drive top-to-bottom engagement. Click here to join our Stop the Sales Drop community.

Ideal Customer Profiles 304

Ideal Customer Profiles Work Management Planning Paid Search Agency 304

Marketing Insider Group

AUGUST 15, 2023

Updating and republishing outdated blog posts with new information and images can increase organic traffic by as much as 106%. A recent study shows that companies publishing at least 4 blog posts per week saw 3.5 This will bring it back to the top of your blog or news feed, giving it more visibility. Create a community.

SEO 235

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 235

Marketing Insider Group

NOVEMBER 8, 2022

Deliver consistent content by building a calendar dedicated to valuable blog topics. Consistent delivery of quality content builds engagement with customers and trust within your community. To see increased brand awareness, your businesses should stick to 1 – 2 blog posts per week and between 1,000 – 1,200 words per week.

Marketing Budget Creation 303

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 303

Webbiquity

APRIL 5, 2023

Read reviews and case studies from similar businesses to see how the system has worked for them. He is a community manager and a committed team member. The post How to Choose the Right Digital Asset Management Software for Your Business Needs appeared first on B2B Marketing Blog | Webbiquity.

Digital Asset Management 251

Digital Asset Management Work Management Marketing Management Software 251

BuzzSumo

MAY 9, 2019

Blog engagement is a fickle metric. Sometimes it’s hard to quantify why it happens for some types of blog posts but not others – especially if your posts and articles are pretty consistent, quality-wise. It sings to this tune: Using the BuzzSumo Content Analysis Report to Research the Best Types of Blog Posts. Original Research.

Thought Leadership 111

Thought Leadership Case Studies Case Study Top of Funnel 111

nDash

MARCH 14, 2019

With a community-based approach to content creation. In our latest installment of Content Community Pioneers , I’d like to give them a long overdue shout-out, and take a closer into what’s made them so successful, so that your brand might do the same. How did they do it? Not so with OpenView. Final Thoughts .

Communities 58

Communities Content Lead Ranking Paid Search Agency 58

Top Rank Marketing

DECEMBER 6, 2023

You’ll find much more about the future of B2B influencer marketing and its power to build relationships and create influencer communities in our all-new 2023 B2B Influencer Marketing Report. It’s data-packed 39 pages are rich with survey insights, case studies from B2B brands, top influencer marketing predictions, and much more.

B2B Marketing 122

B2B Marketing Enterprise Management B2B Work Management 122

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. 2017 - Sept. Every B2B company is investing in content marketing right now. Unique considerations — Some context behind Sales Hacker’s growth.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

MKT1

JULY 19, 2022

If the main goal of your content strategy is “producing 10 blog posts” you’re doing it wrong. Good content marketing isn’t just writing blog post after blog post and creating boring formulaic case studies. How do they like to be communicated with? What communities are they in?

Planning 52

Planning Content Marketing Work Management Top of Funnel 52

Valasys

DECEMBER 18, 2019

B2B marketers need to look forward to nothing but the best B2B marketing blogs for entrepreneurs to accentuate their levels of creativity, industry benchmarking & Martech insights. The website operates with a vision of educating & empowering the SEO community & has a humongous monthly traffic of over 9, 00,000.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Marketing Insider Group

APRIL 6, 2021

Implementing effective customer retention strategies into your content marketing plan can help you build a community of advocates for your brand. Blogging is one of the best ways to show up for your audience consistently. You could offer free content to everyone through your blog, podcast, weekly newsletters, or YouTube channel.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

ClickDimensions

MARCH 27, 2023

In our 5 Questions blog series, we profile our customers, partners and team members to help the ClickDimensions community become better acquainted. View our latest case studies to find out more about how different business’ can use our services. What is Marketing Services? We have seen full ROI in just four months.

Work Management 98

Work Management Marketing Management Service Paid Search Agency 98

nDash

NOVEMBER 7, 2018

When it comes building your content community , it’s easy to get hung up on the numbers; the number of blogs and whitepapers you want to publish, the number of writers, designers and editors that will be involved, and so forth. But here’s the thing: a content community is in a constant state of change.

Communities 55

Communities Top of Funnel SME Content 55

SnapApp

NOVEMBER 19, 2015

Instead of sweating the social shares of every blog post, incorporate a little bit of interactive content to reach an audience looking for a quick, mobile experience. Alabama Outdoors built a digital community around their passion for adventure. Alabama Outdoors built a digital community around their passion for adventure.

Case Study 54

Case Study Case Studies Social Media Top of Funnel 54

Martech

MAY 1, 2023

Without creating anything completely new, they can usually access things like case studies, testimonials and existing blog posts to repurpose effectively. On the B2B side, if someone visits a blog post addressing a specific business challenge, an email with a case study about overcoming that challenge would add immediate value.

Ideal Customer Profiles 103

Ideal Customer Profiles Case Study Case Studies Opt-out 103

Content4Demand

JUNE 9, 2020

Lesson 1: Always Focus on Your Community First. Your community should guide every decision you make as you map out your digital event plans. Register for our upcoming case-study webcast to see how they did it. Or better yet, all three!) We’d love to help you build your community and connect with others.

Communities 53

Communities B2B Marketing Peer-to-peer Planning 53

Top Rank Marketing

NOVEMBER 15, 2023

Direct customer surveys, community monitoring, and adaptive strategies will be vital to gauge influencer impact in this evolving landscape. Direct customer surveys, community monitoring, and adaptive strategies will be vital to gauge influencer impact.” — Christopher S. .” Christopher S. LinkedIn is a TopRank Marketing client.

Work Management 122

Work Management Marketing Management B2B Marketing B2B 122

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Sprout Social

SEPTEMBER 14, 2023

#PajamaOutfit #PajamaStyle #PajamaFashion ♬ original sound – aerie Makeup brand Glossier also turned to UGC to build their “Dew it Yourself” series based on content their community was already organically posting about. You can easily create a community space where you have an existing audience—like creating a Facebook Group.

Marketing & Strategy 123

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 123