Adobe Experience Cloud Blog

NOVEMBER 18, 2014

A: We measure a breadth of metrics from customer satisfaction and share of voice in the press, web traffic, search traffic etc. The most important metric for us is ‘Campaign Contribution’ – how much of the sales pipeline over a defined period has been triggered from some sort of a marketing campaign. These are big numbers.

B2B Thought Leadership 48

B2B Thought Leadership Marketing Management Marketing Budget Paid Search Agency 48

Ambal's Amusings

APRIL 29, 2010

Blog Marketing Interactions Twitter Ardath421. Blog Writing on the Web Twitter patsiblogsquad. aka The Blog Squad, is a Content Marketing Specialist helping professionals and small businesses with Content Strategies including smart blogging. Post it to their own blog or sites. Blog posts. Newsletters.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Optinmonster

SEPTEMBER 20, 2023

We understand how much time you spend on your email campaigns every day. And finally, you’ll create and send your automated email campaigns to your leads to transform them into paying customers. With RafflePress , you can host these contests on your own blog and social media platforms. Click here to get started → 2.

Marketing Automation Services 109

Marketing Automation Services Automation Tools Work Management 109

Online Marketing Institute

NOVEMBER 1, 2010

B2B Marketing POSTs by Laura Ramos About the Author About this blog High tech marketers face incredible challenges building awareness, developing demand, enabling sales, and demonstrating marketings impact on the business in an increasingly digital world. This blog draws on the heritage of my Forrester research.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

OutboundView

FEBRUARY 28, 2019

Marketing campaigns were more expensive to launch and harder to track. Add calls-to-action for your blog, events, and gated content on your website to passively capture emails over time. Invest in a marketing automation system – HubSpot , Marketo , and Pardot (especially if you use Salesforce ) are all great options.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Contently

OCTOBER 24, 2016

Think of it like a web browser that you can trick out with various technologies—with companies like Salesforce, Marketo, Oracle, Adobe, IBM, Act-On, and HubSpot stabilizing your add-ons. He decides it’s time to sign up for Contently’s weekly newsletter.

Enterprise Management 60

Enterprise Management Work Management Marketing Management ROI 60

Ambal's Amusings

AUGUST 27, 2009

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. Ardath Albee.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Convince & Convert

JANUARY 11, 2017

Press that play button, and 17 minutes from now, you’re going to have a much stronger grasp of how you can elevate your game with social media data. Let’s say we’re doing this interview, and it’s going to be published on a blog. This could be in your market automation, like with Marketo, or in maybe sales for CRM.

Social Media 131

Social Media Sales Management Top of Funnel Media 131

Convince & Convert

MARCH 18, 2016

And it’s really great for quickly and easily generating leads and then tying those leads into whatever marketing automation system you might be using today: Marketo, Pardot, Eloqua Oracle, Infusionsoft, MailChimp, whatever you’re using, Uberflip can hook you up. So what does it really do? And how exactly do we help people do that?

Top of Funnel 91

Top of Funnel Content Marketing CMS Development Ad Building 91

Hinge Marketing

JULY 6, 2022

Search engine optimization (often just called SEO) is the process of making your online content, such as blog posts and services pages, easy to find through search engines like Google. If you publish educational blog content, use keyword research to make your blogging more strategic. Search Engine Optimization.

Lead Generation 141

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 141

Content Standard

AUGUST 3, 2016

And a blog. And email newsletters, whitepapers, and infographics. And if you’re a brand marketer, you’re in luck: all these content strategy campaigns are set squarely on your plate. And if you’re a brand marketer, you’re in luck: all these content strategy campaigns are set squarely on your plate.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Automation 40

LeadSloth

JANUARY 12, 2010

1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) Manager, Inbound Marketing, Marketo.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

DealSignal

FEBRUARY 26, 2024

According to HubSpot , 77% of marketers saw an increase in email engagement over the last 12 months, and marketers who used segmented campaigns saw as much as a 760% increase in revenue. This differs from B2C email marketing, where email campaigns are directed to individual consumers and tend to be more promotional in nature.

Email Marketing 52

Email Marketing Marketing Automation Services B2B Marketing Practices 52

Brandpoint

JUNE 24, 2021

Ad-value equivalency, or AVE, is a PR tool for measuring the success of a given earned media campaign or placement. The CMO’s ultimate goal is to increase revenue and sales through leading successful marketing efforts and campaigns. CPC is one of a few advertising options when creating new campaigns on most platforms.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

TrustRadius Marketing

NOVEMBER 2, 2022

1000+ interactive modules, videos, games, posters and newsletters in a library of security awareness training content. Launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all your customer conversations in one place. Adobe Marketo Engage. Social media is a wild place to do business.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

1000+ interactive modules, videos, games, posters and newsletters in a library of security awareness training content. Launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all your customer conversations in one place. Adobe Marketo Engage. Social media is a wild place to do business.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

1000+ interactive modules, videos, games, posters and newsletters in a library of security awareness training content. Launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all your customer conversations in one place. Adobe Marketo Engage. Social media is a wild place to do business.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Adobe Experience Cloud Blog

FEBRUARY 15, 2016

Whether 50 years ago or today, there are 3 things successful political campaigns have been able to learn from marketers: be targeted, be efficient, and be clear with your message across all channels or be lost in the cacophony of the elections. At the time, presidential campaigns had little insight into who would come to their website.

Campaigns 48

Campaigns Planning Television marketing Marketing Analytics Tools 48