Marketing Insider Group

JUNE 22, 2023

Experts expect these tools to boost the global gross domestic product by up to 14% by 2030. Image Source Key Takeaways: Automated marketing software lets you program and test marketing campaigns more easily than ever before. Keep in mind best practices to ensure your automated marketing campaigns are personable.

Marketing Automation Services 255

Marketing Automation Services Budget Programs Automation Work Management 255

Hubspot

APRIL 7, 2023

They're all digital products. These products aren’t tangible, but they play a role in our daily lives and are no less valuable than physical products. Because digital products are so ubiquitous, selling them can be profitable for your business. How can your business sell digital products? Why sell digital products?

CMS Development 72

CMS Development Product Buyer Personas Industry CMS 72

Zoominfo

MARCH 6, 2021

Marketers then use this information to guide their lead nurturing campaigns and GTM strategies. Demographic and Firmographic Segmentation. B2B marketers lean more on firmographics than demographics. Demographics might focus on gender, income, and ethnicity (handy for building buyer personas ). Behavioral Segmentation.

Segmentation 204

Segmentation Account Based Marketing Lead Scoring Lead Ranking 204

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. Quick Takeaways: Conduct a market analysis to identify target segments. Create content targeted to your new market segments. Conduct a Market Analysis. Image via Pixabay.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Webbiquity

JANUARY 18, 2024

Identify Your Ideal Recipients Cold emailing is only effective if you target the right audience. Try to answer questions such as which demographics have engaged most with your emails or what content has performed best. The importance of careful targeting is hard to overstate. Without further ado, here are eight vital steps.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Pam Didner

SEPTEMBER 21, 2022

That means managing content for a company can feel like herding cats – blog posts have been written, Facebook pages have been updated, sales collateral has been created, and product information has been uploaded to websites. Who is your target audience, for example? That’s what we’ll be discussing today.

Planning 90

Planning Work Management Product Content 90

ClickDimensions

OCTOBER 19, 2023

Market segmentation is a powerful tool to help businesses target specific groups. By dividing customers into smaller groups, businesses can create more personalized marketing campaigns. Similar in that both enable you to identify your target audience’s most important attributes. The benefits of market segmentation are numerous.

Segmentation 111

Segmentation Buyer Personas Psychographics Customer Satisfaction 111

Choozle

MARCH 20, 2024

In this blog, we explore the practical realities of this evolving landscape, spotlighting the growth of Connected TV (CTV) and audio platforms for reaching the right audience. Cord Cutting and Streaming Demographics A fascinating aspect of the transition to streaming that we’re witnessing is the evolving landscape of broadband ownership.

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

SocialPilot

APRIL 15, 2024

In fact, it is the first step of any social media marketing campaign. Increase your productivity Your social networking moves have to be systematic to increase productivity. If your aim is to convert followers into customers, focus on increasing your productivity. What are your follower demographics (age and location)?

Social Media 96

Social Media Media Lead Scoring Lead Ranking 96

SocialPilot

MARCH 11, 2024

These hurdles often hinder marketers’ efforts and impede campaign success. In this blog, we’ll get into the crux of how AI is reshaping the influencer marketing landscape and discover which AI tools are the helping hand in this transformation. Enter AI influencer marketing – the solution to these never-ending challenges.

Marketing AI 76

Marketing AI Advertising Agencies Planning Work Management 76

SocialPilot

JANUARY 26, 2024

This list of AI prompt examples covers a wide range of marketing roles and tasks, helping marketers leverage AI to generate social media copies, campaign planning, and more. “Generate a short, engaging Instagram story script that highlights one unique feature of [Product] each day for a week. But how did I create this guide?

Examples 78

Examples ROI Planning Work Management 78

Sprout Social

FEBRUARY 12, 2024

3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. They collaborate with Productivity Consultant Paul Minors, whose expertise mirrors the needs and interests of Pipedrive’s core audience. Take Pipedrive, for example.

Advertising Agencies 107

Advertising Agencies Paid Search Agency Lead Scoring Lead Ranking 107

ClearVoice

DECEMBER 18, 2023

A buyer persona is a fictional member of your target audience that your sales and marketing teams create – through research – to build their campaigns around. If you have multiple target audiences, you’ll likely create several buyer personas to deliver the personalized marketing that buyers have come to expect.

Buyer Personas 97

Buyer Personas Psychographics Advertising Agencies Ideal Customer Profiles 97

sagefrog

APRIL 16, 2024

Either they believe their personas have helped align marketing and sales teams in identifying a target market and the relevant decision-makers, or they feel they’ve wasted their time and never reference B2B buyer personas once they create them. And during the decision stage, providing personalized offers or incentives can help close the sale.

Buyer Personas 62

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 62

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. The essence of Integrated Marketing campaign lies in the fact that despite the cross-platform variance in execution, the coherence of the message is retained all throughout. What is an Integrated Marketing Campaign? And it was an instant hit.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Scoop.it

MARCH 14, 2024

To create content and improve visibility Influencers are among the best people to collaborate with to create unique and engaging content for your brand that doesn’t see high bounce rates and makes your target audience stick and watch. These posts include links to their product pages in the video descriptions.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Launch Marketing

MARCH 2, 2023

Online advertising has become a staple in B2B marketing strategies and as a marketer, you must take a strategic and targeted approach to decide where to invest your online marketing budget. Targeting allows you to focus your budget on the audience that fits your buyer personas and holds purchasing power.

Paid Search Agency 118

Paid Search Agency Linkedin B2B Marketing Ads 118

FunnelEnvy

DECEMBER 26, 2023

Improving your conversion rate is a moving target. If budgets are tight, a synergistic combination of organic and smart blogging is an excellent place to start. Defining the audience requires understanding demographics and your customer avatars’ unique challenges, interests, and behaviors. Where to start?

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

illumin

MARCH 21, 2024

Using accurate keywords is a critical part of contextual targeting. Keywords and product names can be flagged as inappropriate or irrelevant out of context. If a brand’s lipgloss is called “Gloss Bomb,” the word “Bomb” could trigger safety filters on its own, but in context, it becomes crucial product information.

Keywords 105

Keywords Cost Per Click Long Tail Marketing CPC 105

Excelsior Research

DECEMBER 5, 2021

Digital Campaign Overview: A blog about digital campaign. What are the Digital Campaigns and how they will benefit business owners? You may have noticed that there are times when you watch campaign ads relevant to the search terms. The search term may be a specific product or a person. CONTENT SYNDICATION.

Campaigns 52

Campaigns Demand Generation Agencies Privacy Policies Terms and Conditions 52

Only B2B

APRIL 3, 2024

Leveraging intent data empowers you to: Target the right audience: Concentrate your sales and marketing efforts on companies exhibiting clear buying signals for your offerings. Here are key examples: Website visits: Consistent visits to specific product pages or resource sections signal deeper engagement. billion (Polaris).

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Top Rank Marketing

JANUARY 15, 2024

Relevance: Overlap in subject matter Relevance is critical when selecting influencers for your B2B marketing campaigns. To achieve this, strategically identify influencers who are authorities in areas directly related to your products or services. Relevance is critical when selecting influencers for your B2B marketing campaigns.

B2B Thought Leadership 116

B2B Thought Leadership B2B Thought Leadership B2B Marketing 116

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. ChatGPT: Fine-tune your copy and targeting ChatGPT is a tool you can use pretty much for anything, including improving your social media advertising campaigns.

Social Media 107

Social Media Advertisements Advertising Tools 107

SmartBug Media

MARCH 18, 2024

This includes up-front costs, such as pay-per-click (PPC) ads, and ongoing efforts such as email campaigns. When someone purchases your product or subscribes to your service, they’re considered an acquired customer. Step 1: Who Are You Targeting? Are they primarily on Facebook, LinkedIn, or Instagram?

Acquisitions 59

Acquisitions Cost Allocation Effectiveness 59

Martech

JANUARY 9, 2024

Today’s brands recognize the value of authenticity and targeted reach for online consumers. Know why you want to partner with creators Whether it’s amplifying brand awareness, launching a new product or simply wanting to better understand the organic communities your brand could benefit from, it’s important to have goals in mind.

Advertising Agencies 135

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 135

Optinmonster

JULY 12, 2021

Are you looking for the best blogging tools to make more money from your WordPress site? Blogging has risen in popularity over the last 2 decades, and it’s proven to be one of the best ways to connect with your audience, improve user experience (UX), and attract new leads. 9 Blogging Tools to Make More Money. OptinMonster.

Tools 69

Tools Lead Scoring Lead Ranking Blogger 69

ClearVoice

MARCH 14, 2024

The Value of Email Marketing in Content Distribution Email marketing brings two significant benefits to any content distribution strategy: Directness and personalization When your content is served directly via email, it doesn’t contend with other marketing elements present on mediums, such as social media sites, search engines, or even blog sites.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

SocialPilot

FEBRUARY 11, 2024

Here’s something interesting: Per Influencer Marketing Hub’s 2023 Benchmark Report , 63% of marketers plan to incorporate AI or Machine Learning into their influencer campaigns, with an additional 25% considering its use. Pinpoint influencers who consistently engage with the [specific age range] demographic in meaningful ways.

Sales Management 90

Sales Management ROI Planning Work Management 90

Choozle

MARCH 15, 2024

Retail media is taking a strategic position in the digital advertising space, emerging as a powerful, future-proof channel to bring brands closer to their target audiences. In this blog, we’ll outline what retail media is and how you can capitalize on this advertising opportunity. billion in 2024. What is retail media?

Advertising Agencies 62

Advertising Agencies Advertisements Advertising Media 62

The Lead Agency

APRIL 14, 2024

Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. Take transcript snippets and write blogs around the topic. More good news: you don’t need to hire a big production team to create video content.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

ConvertKit

MAY 28, 2021

So how are your digital products supposed to stand out from the competition? You’ll need to grow your email list and market your products strategically if you want to build a lasting connection that turns into sales. ConvertKit Commerce is ready-made to help you sell digital products. Get paid with ConvertKit Commerce.

Paid Content 124

Paid Content eCommerce Email Marketing Tactics 124

Choozle

MARCH 27, 2024

In this blog, we’ll explore the complexities of CTV advertising and outline strategies for advertisers to navigate this fragmented landscape successfully. This ongoing fragmentation in CTV results in inefficiencies in ad buying, negotiation challenges, and campaign management and measurement complexities across various platforms.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Spiralytics

FEBRUARY 7, 2024

So, if your social media team is overwhelmed, a simple tool is all you need to improve productivity and make social media management fun and relaxing again. For example, if you publish a blog on your website, you may use a social media team to disseminate this content across social networks. What is Social Media Automation?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Only B2B

APRIL 10, 2024

In this blog post we’ll explore common pitfalls, industry standards, and effective strategies to overcome MQL challenge. Behavioral Analytics: Analyze user behavior across various channels (social media, email campaigns) to identify leads exhibiting buying signals. Must Read: MQL vs. SQL: Which Lead Matters More and When?

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

SocialPilot

FEBRUARY 6, 2024

Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. A complete list of Influencer marketing statistics, from engagement rates to industry benchmarks to growth trends; this blog has almost everything that you would need to make an informed decision. Approximately 80.8%

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Oktopost

MARCH 4, 2024

SaaS is synonymous with innovative and ground-breaking products. SaaS is a particularly competitive market, so B2B SaaS-specific marketing is crucial to get your product in front of the right prospects. Source Long-term relationships SaaS products are often subscription-based, with many upselling and cross-selling opportunities.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Top Rank Marketing

DECEMBER 11, 2023

There are two competing questions in search marketing that may not have obvious answers: Why spend money on a Google Ads campaign if I can just rank organically? Why try to rank organically if I can just run a Google Ads campaign? This precise targeting minimizes wasted ad spend and maximizes the potential for conversions.

Paid Search Agency 107

Paid Search Agency SEO Allocation Google 107