Marketing Insider Group

MARCH 1, 2021

Consumers, too, cut the cable pre-pandemic and have turned to streaming services, podcasts, and other platforms for information and entertainment. Over the past few years, Google and other search engines have implemented a radical change in how they rank sites. Optimize for Natural-Language and Voice Searches. The reason?

Content Marketing 363

Content Marketing Planning Best Practices Lead Scoring 363

Hubspot

AUGUST 23, 2019

When you hear the word “blog”, what do you think of? Blogs are powerful business tools. In this guide, we’ll review the different types of blogs there are and examples of each. Before we dive in, what is a blog ? Speaking of the benefits of a blog, we mentioned some of them above. Benefits of Blogging.

Examples 77

Examples Paid Search Agency Work Management Marketing Management 77

Kevin Indig

AUGUST 7, 2023

ClickUp uses subtle emojis to make their blog content more casual 👉Example 2: A brand like Confluent has a much more instructive, direct style, which fits its developer audience. Others are great on cable news programs, while they might struggle in the social media world.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Contently

APRIL 4, 2019

Cable news producers, for example, aren’t going to be interested in hearing your fluffy segment pitch during a natural disaster, mass shooting, or death of a notable figure,” said Brian Hart , founder and president of Flackable, a communications agency representing business and finance clients.

PR 143

PR Cable Press Paid Search Agency 143

illumin

NOVEMBER 6, 2023

Certain kinds of TV, like live sports, are still watched most reliably on cable networks. In regards to skippable ads, which are frequently found on CTV apps and user generated sites like YouTube, data from eMarketer suggests that an ad length of 15 or 30 seconds is the most likely to result in a completed watch.

Cable 52

Cable Emarketing Television marketing Advertisements 52

Optinmonster

DECEMBER 21, 2023

TNT, a cable TV channel, launched this guerrilla marketing campaign in Belgium to promote its TV shows. Zapier recently did something similar in its blog when they were ready to launch new product functionalities. Notice how Zapier links to a sign-up page in the blog. You don’t have to make your content all about the launch.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

FMG Suite

AUGUST 12, 2020

If you want them to simply visit your website, tell them the URL and describe some things they could do on the site. USB cables can plug directly into your computer, making for easy set-up. An XLR cable needs to go into a digital mixer before being routed to the computer. . Target Your Ideal Audience. Headphones.

Cable 52

Cable Planning FAQ Distribution 52

Hubspot

JULY 18, 2019

Let’s pretend you want to plug your MacBook laptop into your TV using a connector cable so you can watch reruns of Friends on Netflix on the big screen. Back to our analogy: If your software is your laptop, you’ll use a connector cable, or integration , to then watch Friends on the TV, or application. How do you get integrations?

Work Management 77

Work Management Enterprise Management Marketing Management Cable 77

Strategic-IC

JUNE 4, 2018

Our client, Cabling Science, provides classroom training and e-learning services to the communications infrastructure community. Although Cabling Science already had 9,000 organic site visitors a month, their challenge was to turn this traffic into conversions - in particular, they wanted to grow conversions for a new awareness stage eBook.

Inbound Marketing 48

Inbound Marketing Cable Examples Planning 48

Adobe Experience Cloud Blog

DECEMBER 4, 2017

If most of the first-page results for “denver cat sweaters” are pages on the Denver Cat Sweaters website, blog reviews of the latest style, etc., Step 3: Compare the content on your site with the keyword/user intent/persona combos you’ve developed. Create keyword-rich categories for your blog posts. Write for the reader.

Optimization 134

Optimization SEO Practices Marketing Automation Services 134

Digilant

APRIL 4, 2023

Over the next few weeks, we’ll dive deeper into these trends and solutions over a four-part blog series. — Today’s consumers are opting for streaming services more often, continuing cord-cutting trends, and severing their ties to traditional cable TV. Download the full whitepaper here.

Paid Content 52

Paid Content Paid Search Agency Ads Advertising Agencies 52

Brandwatch Marketing

JANUARY 4, 2019

Instead of presenting you with the entire library, we’ve handpicked the 36 most interesting statistics and categorized them for you in one simple blog post. On mobile alone, YouTube reaches more 18-49 year-olds than any broadcast or CABLE TV network. YouTube history statistics. The platform has also launched in over 88 countries.

Youtube 104

Youtube Statistics Cable Stats 104

Hubspot

DECEMBER 30, 2020

Podsights is a podcast attribution tool through which the team measures when someone hears a podcast ad and returns to the site, and becomes a lead. However, your coworker might like to start their day watching cable news, scroll through social media during lunch, and travel to the gym (passing multiple billboards) after work.

Paid Content 100

Paid Content Hubspot Advertisements Advertising 100

Digilant

APRIL 1, 2021

Between cable watchers, cord-cutters, streamers, and all that fall between, the video landscape continues to become more fragmented with the ways consumers watch. According to eMarketer , people without traditional TV services (cable or satellite) will outnumber those with it within the next three years. Connected TV & OTT.

Paid Content 52

Paid Content Advertisements Advertising Video Marketing 52

Brightedge

DECEMBER 21, 2020

YouTube alone reaches more than 18 - 49 year olds than a broadcast or cable network on mobile and 59% of executives prefer to watch a video than reading text. Video blogs. Tags: video seo, video marketing, youtube seo Blog Category: Digital Marketing Why YouTube marketing? Customer testimonials. Product demonstrations videos.

Youtube 59

Youtube Brand Identity Branding Advertising Agencies 59

SmartBug Media

MARCH 19, 2020

When you post a video, make it easy for viewers to share via Facebook, LinkedIn, Twitter, Pinterest, email, and embed codes on their own blogs. It doesn’t matter if you embed them on a page or link to the YouTube page—get that content on your site. Don't hide it in a blog post that will eventually get buried by newer posts.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Digilant

JUNE 27, 2023

million people will watch the game in person, those of us at home can access the game through the tournament’s exclusive broadcaster, Fox, via its main cable broadcast network, its TV streaming service (FoxSports One) and its app (Fox Sports). While an estimated 1.5

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Digilant

JUNE 27, 2023

million people will watch the game in person, those of us at home can access the game through the tournament’s exclusive broadcaster, Fox, via its main cable broadcast network, its TV streaming service (FoxSports One) and its app (Fox Sports). While an estimated 1.5

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Convince & Convert

OCTOBER 7, 2010

Forrester analyst Augie Ray made a case for this plateau on his blog recently. Ten percent of the country doesn’t have cable or satellite TV, and six percent (under the age of 45) don’t have a cell phone. Why read a blog, when we can look at the headline and first two sentences in a Facebook status update?

Social Media 151

Social Media Facebook Forrester Media 151

Hubspot

SEPTEMBER 2, 2019

Maybe it’s to see that a blog post from your favorite media site was uploaded. Blog content. A secret weapon to promoting blog content? IBM does this well by using the Carousel to tease their blog posts without giving the message away – a throwback theme for a throwback post. Image source: INBOUND.

Tips 75

Tips Cable Paid Search Agency Amazon 75

Porch Group Media

MARCH 11, 2020

In the 1-6 weeks prior to a consumer actually leaving their home (around the time a home enters a pending sale) they’ll begin making pertinent decisions on which providers to carry over or to purchase new plans with such as home insurance, cable and satellite, and utilities.

First-Mover Advantage 52

First-Mover Advantage Planning Cable Psychographics 52

EMagine B2B Blog

APRIL 19, 2019

With over a billion users on mobile alone, YouTube reaches more 18-49-year-olds than any broadcast or CABLE TV network. Instagram – According to Pew Research Center, this platform is most popular with the 18-24 year-old age bracket, with 6 out of 10 members using the site daily.

Social Media 50

Social Media Social Marketing Marketing & Strategy Marketing Strategy 50

Convince & Convert

OCTOBER 12, 2013

2013 data from the Pew Internet project finds 72% of American adults who are online use social networking sites. To further put this into context, about 70% of American households had satellite or cable television, circa 2011. note: 85% of American adults are online). So, is it possible that YOUR customers aren’t using social?

Social Media 167

Social Media Social Marketing Top of Funnel Work Management 167

KoMarketing Associates

FEBRUARY 12, 2019

According to ConversionXL , “60% of online shoppers start their research two or more weeks prior to purchase and “51% visit 4+ sites before finalizing a purchase”. Even data services like phone and cable TV and internet connections are fairly easy to understand. This has a lot of consequences. B2B products are often more complex.

Work Management 121

Work Management B2B Marketing Marketing Management Peer-to-peer 121

Mass Analytics

DECEMBER 8, 2021

To this end, they used the example of Dunkin’ breaking down the TV channel to smaller elements like cable, broadcast, etc. Jepson added that they did not just do traditional brand lift, they combined that with control vs exposed lift; search behavior; site vitiation; and shopping behavior. Conclusion.

Ads 52

Ads Marketing Mix Cable Advertising Agencies 52

PureB2B

AUGUST 21, 2016

Additionally, you’re usually not allowed to re-publish the same content on other sites, including your own. Syndication, on the other hand, is the practice of giving permission to re-publish content from your own site onto a third-party website. Pay to Have Your Content Syndicated on Popular Sites.

Tips 62

Tips Content Thought Leadership Cable 62

Sprout Social

JULY 16, 2020

Companies focused on building authority and double-dipping their content (think: interviews, research, blog posts) may not see much in terms of dollars and cents, but benefit from the influence of simply having a published podcast. That means doing more than just slapping your shows on hosting sites and calling it a day.

Cable 126

Cable Social Media Distribution Promotion 126

KoMarketing Associates

DECEMBER 11, 2018

While TV and radio are still used by the majority of the population, a growing number of Generation Z don’t have cable TV and prefer premium content instead of what’s offered for free across the airwaves. If it doesn’t load properly, then they will lose patience and likely not rely on your business site again for other relevant content.

Paid Content 123

Paid Content Paid Search Agency B2B Marketing Generation 123

Industrial Marketing Today

MAY 22, 2012

Their Web site, launched in 1995, offers complete online commerce capabilities along with 24/7 instant access to a broad-based, multimillion dollar product inventory. Digi-Key – Electronic components distributor. Digi-Key can process orders – from order entry to shipping – in as little as 15 minutes ( From their website ). Annual Sales: $1.5+

Advertising Channels 60

Advertising Channels Cable BtoB Distribution 60

Adobe Experience Cloud Blog

JUNE 24, 2015

Your ad agency came up with a killer campaign and you’re ready to deliver it to your customers and prospects to drive them back to your site to make that purchase. Say you’ve recently moved to New York from Virginia and you call the local cable provider to set up TV service in your new home. You give your team your best “take it away!”

ROI 48

ROI Work Management Marketing Management Paid Search Agency 48

Semcasting

FEBRUARY 8, 2018

Resources will be allocated across multiple marketing channels ranging from cable TV, radio and online advertising. However, most of the time teams have no idea who the fans are that visit the site or engage with a particular team. then scored for intent based on the site pages of interest and timing of the visit.

Lead Scoring 40

Lead Scoring Lead Ranking Allocation Advertising Agencies 40

PureB2B

AUGUST 21, 2016

Additionally, you’re usually not allowed to re-publish the same content on other sites, including your own. Syndication, on the other hand, is the practice of giving permission to re-publish content from your own site onto a third-party website. Pay to Have Your Content Syndicated on Popular Sites.

Tips 48

Tips Content Cable Thought Leadership 48

EMagine B2B Blog

MARCH 19, 2018

With over a billion users on mobile alone, YouTube reaches more 18-49-year-olds than any broadcast or CABLE TV network. According to Pew Research Center, this platform is most popular with the 18-24 year-old age bracket, with 6 out of 10 members using the site daily. How can I make my social media efforts effective?

Social Media 43

Social Media Social Marketing Marketing & Strategy Marketing Strategy 43

Hubspot

FEBRUARY 20, 2017

In this blog post, we’ll dive into the stories of four brands that turned product names into verbs that then replaced the generic terms, along with lessons for marketers on how it was done. Another factor that’s played a role in YouTube’s popularization is the decline in cable TV subscriptions , especially among younger video viewers.

Skype 78

Skype First-Mover Advantage Youtube Advertising Agencies 78

EMagine B2B Blog

MARCH 19, 2018

With over a billion users on mobile alone, YouTube reaches more 18-49-year-olds than any broadcast or CABLE TV network. According to Pew Research Center, this platform is most popular with the 18-24 year-old age bracket, with 6 out of 10 members using the site daily. How can I make my social media efforts effective?

Social Media 40

Social Media Social Marketing Marketing Strategy Marketing & Strategy 40

EMagine B2B Blog

JANUARY 31, 2013

We use this blog to provide educational material for our visitors on these subjects. eMagine performed a content management migration of this site with a customized eCommerce and FAQ component. This site shows how flexible WordPress can be in providing for very specific content display needs.

Marketing Websites 40

Marketing Websites Cable Broadcasting FAQ 40

Digilant

AUGUST 10, 2023

Advanced TV Ads Advanced TV ads are advertisements that are not watched through a broadcast, cable, or satellite connection. These are delivered via streaming platforms, like podcasts or music streaming apps like Spotify, Pandora, or iHeartRadio, for example.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52