Webbiquity

FEBRUARY 8, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work.

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

markempa

JANUARY 24, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. » The Lead Generation Advantage for Small Businesses According to John Jantsch , small businesses have a decided advantage [over big companies] to do highly personal marketing. I tend to agree.

Lead Generation 120

Lead Generation Small Business Marketing Generation B2B Thought Leadership 120

Anyword

JANUARY 21, 2022

??Strong content marketing is one of the most important assets any small business can have in this digital age. One of top ways to promote your business is through content marketing. Content marketing is a strategy that helps businesses connect with their audience through content creation, distribution and promotion.

Budget Programs 98

Budget Programs Tools Content Marketing Planning 98

Writing on the Web

JANUARY 31, 2011

I’m glad to see that there are more agencies focusing on content marketing for small businesses. Readers like to feel like they know the blog writer and feel some of the blog writer’s personality and humanity come through. Blogs should not be looked at in the traditional sense as corporate communications.

Tips 100

Tips Advertising Agencies Digg Blogger 100

Webbiquity

AUGUST 5, 2010

Stumped for new blog post topic ideas? Struggling to increase blog traffic? Learn how to make your blog the center of your social media efforts, build traffic, write great posts and more here in some of the best tips, tactics and guidance for blogging of 2010 so far. On LinkedIn, you want to be all about business.

Business Blogging 100

Business Blogging Tips PageRank Business 100

Writing on the Web

NOVEMBER 1, 2010

What are the steps you need to follow to ensure each blog post is optimized for search engines as well as for your readers’ interests? I recently designed and recorded a presentation for the Content Marketing Institute on everything that goes into creating and publishing a quality blog post. Blog this on Blogger.

Tips 100

Tips Digg Social Media Buzz 100

Writing on the Web

NOVEMBER 3, 2010

Here’s how to bust out of blog oblivion: Blogging 101: 6 weeks to Confident Blogging with the Queen of WordPress, Suzanne Bird-Harris. The latest survey of small biz professionals revealed most people struggle with “ Time :&# 72% say they don’t have enough time to update their blog.

Business Blogging 100

Business Blogging Blast Campaigns Business Class 100

Webbiquity

JUNE 30, 2010

Though blogging provides significant business benefits (e.g. increasing a firm’s credibility and visibility in search), developing a blog isn’t the right move for every organization. The web is littered with abandoned blogs; according to Technorati , only 7.4 How do you get there? Organized thought.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Anteriad

MAY 31, 2023

There’s a lot of buzz around account-based marketing (ABM). Other roles will manage and close business deals with each client. Communicate through LinkedIn InMail outreach. Share content like blogs or articles across channels such as websites, social media and digital publications relevant to each client.

Account Based Marketing 88

Account Based Marketing Ideal Customer Profiles Tactics Planning 88

Writing on the Web

SEPTEMBER 28, 2010

Here’s a key element for writing content that inspires clients to take action: What does your business believe in? More importantly, as an important part of your business, what do you believe is most important for your clients? This question makes sense because people don’t buy from companies, they do business with people.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

SEPTEMBER 17, 2010

Do you know how to turn your blog into “ The best darn marketing tool on the Planet ?&# So many entrepreneurs and small business still struggle with knowing what to write about, how to write so it engages readers, and how blogs and social media all work together. Are you using video to promote your business?

Content Marketing 100

Content Marketing Digg Content Buzz 100

Webbiquity

JULY 6, 2010

Hard to believe that this blog, officially launched just a few months ago, has already surpassed 100 posts. Thank you for reading, and without further ado, below are the 10 most-viewed posts on this blog to date. Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009. But here we are!

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Directive Agency

JULY 31, 2023

Key Elements of Successful B2B Marketing Campaigns When looking for the best B2B (business-to-business) marketing campaigns, there are a few key points to keep in mind that separate the nine examples below from the rest. Are you targeting small businesses? Just decision-makers? Shield is a great example of this.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

markempa

JUNE 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. " Link: MarketingSherpa.com : How to Market to Small-Medium Businesses Via IT Consultants & Resellers. " Link: MarketingSherpa.com : How to Market to Small-Medium Businesses Via IT Consultants & Resellers.

Advertising Mediums 120

Advertising Mediums Consulting Lead Generation B2B Marketing 120

Brandpoint

AUGUST 21, 2023

This finding underscores the growing recognition of social media’s significant impact in driving business growth for manufacturing companies. Explore diverse ad formats, including carousel ads, video ads and lead generation ads, to determine which ones deliver optimal results for your manufacturing business.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Adobe Experience Cloud Blog

APRIL 3, 2019

From small startups to national corporations, what has shocked me the most is the lack of unity and communication between the sales and marketing departments. According to LinkedIn , 58% of sales and marketing professionals report that collaboration delivers improved customer retention. Sales and marketing teams are busy.

Sales Qualified Leads 134

Sales Qualified Leads High Quality Lead Lead Scoring Lead Ranking 134

Metadata

JANUARY 25, 2024

Based on his example, you have two primary target markets: Small-to-medium businesses (SMBs) in Industry C andMid-Market companies in Industry B. P.S. If you want a template of personas, send Roger a message on LinkedIn. The LinkedIn marketing echo chamber is making us dumber,” he said. Be ruthless. Metadata can help.

Segmentation 52

Segmentation Cost per Lead Buyer Personas Demand Generation Agencies 52

Sprout Social

JANUARY 12, 2022

At a glance, these might seem like little more than pleasantries for your business. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. Blog posts , press mentions and earned media. Shout-outs. Positive comments. The reality?

Word of Mouth 135

Word of Mouth Paid Content Conversion Work Management 135

Scoop.it

JULY 13, 2023

It was considered more effective compared to traditional advertisement or product marketing and has created a buzz in the industry. Drive Thought Leadership Through Content Curation Content curation is a key parameter for enterprise and business content marketers. However, YouTube or LinkedIn users prefer slightly longer form content.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Webbiquity

JUNE 9, 2010

If your small to midsized business is struggling with questions about how to create an effective social media strategy, use social media tools most effectively, make the best use of your time on social media, generate results or other related issues, mark your calendar for this upcoming one-day social media and online marketing event.

Social Media 100

Social Media Media Digg Webinar Metrics 100

SmartBug Media

JUNE 30, 2020

Not bound by travel plans, busy calendars, and other accommodations necessary for physical events, virtual events are a great way to reach a wider attending audience at a lower expense. And don’t worry—when done right, virtual event prep can be done quickly, with a relatively small budget and a small team of inbound marketers executing it.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

markempa

JANUARY 23, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. If youre a small business owner (or plan to be one in the future) youll want to put this book on your reading list. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 It’s great.

Lead Generation 120

Lead Generation B2B Sales Work Management B2B Marketing 120

Lenny's Newsletter

SEPTEMBER 5, 2023

We networked aggressively on LinkedIn with our alma mater networks etc. We asked our angel investors and combed their LinkedIn networks. ” — Frederic Kerrest , COO and co-founder And Gusto : “Gusto’s first 10 customers came from friends we knew who were just starting their businesses in California. .”

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Content4Demand

JULY 11, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. The recently released Video in Business Benchmark Report from Vidyard is chock full of great intel on how today’s businesses are using video to engage with customers and prospects… and some of that information may surprise you.

Content 58

Content Storytelling Advertising Benchmark Forrester 58

markempa

JUNE 26, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Johns Duct Tape Marketing Blog was chosen as a Forbes favorite for small business and was twice named " Best Small Business Marketing Blog " by the readers of Marketing Sherpa.

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

Webbiquity

DECEMBER 28, 2010

To keep up with changes on the SEO landscape and make sure I’m consistently utilizing the most effective techniques on behalf of clients, I read a lot of articles and blog posts about SEO. Blogs are a source of fresh content, which search engines love. Blogs are a source of fresh content, which search engines love.

SEO 100

SEO Enterprise Management Digg Press 100

Buzz Marketing for Technology

SEPTEMBER 30, 2008

Covering social media business strategy and personal power. Make Your LinkedIn Profile Work for You. LinkedIn is a professional network built around one’s employment capabilities. People who use LinkedIn expertly, like Christopher S. Here are some thoughts on amping up your LinkedIn presence. chrisbrogan.com.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

Marketing Insider Group

JUNE 24, 2010

Create brand buzz : Look to develop apps that create buzz, support your brand message and build a community around your brand promise. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Web 2.0 100

Web 2.0 Paid Search Agency Peer-to-peer Buzz 100

ClearVoice

APRIL 23, 2021

Azzollini McKinley said that, in her line of business, “off-page optimization is one of the pillars of search engine optimization and considered a requirement, along with technical and content optimization.” Include Facebook and Twitter and LinkedIn and Instagram where applicable. Add some marketing and PR.

Optimization 52

Optimization Lead Scoring Lead Ranking SERP 52

Writing on the Web

JULY 9, 2010

Friday’s guest post is by Robert Stretch , author of VA Mortgage Center blog: For business people, few things are more important than reputation. In fact, having a good online reputation is essential to branding yourself or your business. Dow Jones is several steps ahead of where some small businesses are.

Tips 100

Tips Ning BtoB Digg 100

Writing on the Web

APRIL 7, 2011

The checklist is designed for digital content creators and marketing teams, but it can and should be used by anyone writing a business blog or other content for the Web. If this image is too small, go to the post over at the Content Marketing Institute and download the PDF version. Blog this on Blogger. Understandable.

Digg 100

Digg Content Buzz Blogger 100

Writing on the Web

JULY 8, 2010

In a recent poll , I asked readers if their marketing tasks were easier, faster, more effective since publishing a website or blog… Half of respondents said yes , significantly better results since doing web marketing. This brief poll was hosted on here on this blog, so only my readers would have responded. Blog this on Blogger.

Ning 100

Ning Content Marketing Digg Buzz 100

Webbiquity

FEBRUARY 1, 2010

So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. ROI Is Dead by StraightUpSearch Blog. Top Ten blogs: Social Media Measurement by Seldom Seen Kid.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Writing on the Web

MARCH 29, 2011

The iMotionVideo service allows businesses to write and submit their video scripts, then they format and use actors or voice-overs to turn your script into great video commercials. Thanks to services like iMotionVideo , even small businesses can create low-cost videos and get found on the Web. Post on Google Buzz.

Video Marketing 100

Video Marketing Digg Sample Small Business Marketing 100

Writing on the Web

NOVEMBER 23, 2010

When it comes to Twitter apps for today’s busy professionals, there are some top notch applications available that will let you maximize your productivity on the service without falling prey to the infamous social media “time suck.&# Blog this on Blogger. Post on Google Buzz. Share this on LinkedIn.

Twitter 100

Twitter Enterprise Management Content Marketing Marketing Management 100

Convince & Convert

MAY 13, 2010

Social media allows big companies to act small again. Linkedin is for people you know. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Does Your Blog Have a Long Tail Is Social Media Too Big For Its Britches?

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

SEPTEMBER 20, 2010

None of that is impacted in the slightest by whether you’re selling to consumers or other businesses. Linkedin Groups vs. Twitter. The pattern holds for YouTube and Linkedin, too. Size Doesn’t Matter I’m also often asked about how social media execution differs between large and small companies.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147