Your Blog Is Not a Publication (But It’s Not Just a Library Either)
Animalz blog
MARCH 21, 2024
A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. Replicating their publication-style blog is not the right approach for most companies because it’s too costly, doesn’t bring the right outcomes, or both. The Animalz blog is a good example.
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