Biznology

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The Importance of Digital and Social Media Governance and Reputation Management: Tips for Getting Started

Biznology

To start your digital audit, use a spreadsheet to record all of your known websites, social media accounts, blogs, YouTube channels, etc. Go through the same exercise on each of the social platforms (Twitter, LinkedIn, Facebook, YouTube, etc). Here is a free digital audit template to get you started. This Is Just Step One.

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Launching your social campaign with guns blazing!

Biznology

Creating real buzz, at least on Twitter, and in the Blogosphere, doesn’t rely as much about all those things, such as Followers, like SEO-focused social media marketing does. The value is that I can deliver content to them through a broad variety of platforms and delivery tools, including: Share on Linkedin. Join Linkedin Group.

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10 social media metrics every marketer should know

Biznology

SOCIAL NETWORK “REFERRALS” ( GOOGLE ANALYTICS ): “Referrals,” in the “Traffic Sources” section of Google Analytics list the traffic from each social network – Facebook, Twitter, LinkedIn, etc. The latter are “links” from other blogs who have passed along your content to their readers.

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Why you should consider centralizing your search keyword lists

Biznology

Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter. The related communications teams helped press release and blog writers include the right links and anchor text in their efforts. Hundreds of people had some part to play in building the assets, sites, press releases, and blog posts.

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Influencer outreach is more PR than marketing or advertising

Biznology

Out your terrible, insulting, pitch onto my sites and the Bad Pitch Blog. Make sharing, posting, and blogging your pitch is as easy as possible (premasticate!). Remember, if your campaign doesn’t check all the boxes of being a publicity, PR, or buzz campaign, it won’t work as an earned media campaign.

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If you perform only to an empty house your show will close

Biznology

People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. CEOs Avoiding Social Media Are Missing Out | Domo | Blog (domo.com). Related articles.

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Build some social media marketing backbone you big wuss

Biznology

All you do is make it as easy as possible but sharing your content not only on your own site and blog but also across Facebook, Twitter, Tumblr, Google+, LinkedIn, Pinterest, and even reddit, digg, Newsvine, YouTube and anywhere else. Not so much Peer-to-Peer (p2p) but PR-to-Peer (PR2P*). But you get it wrong. “Why not?