Influencer b2b marketing (as part of a wider international marketing plan ) is one method that can help you generate a local buzz in your new market. Guest Bloggers: Many influencers in your market can be found guest blogging for the most reputable online publications in your industry. Look to see what content resonates with your influencers readers (if they have their own blog). What blog posts are their readers sharing on Twitter, LinkedIn and Facebook, what posts are they commenting on and what type of questions are they asking. How to measure influence. MORE >>

In previous blogs we have given you practical advice about  getting onto LinkedIn , and ways that  corporations have supported reps  to get into Twitter and blogging. The Buzz Demand Shaping Social Media Social Selling  (This is the fourth post in our series on sales organizations’ emerging use of social media as a channel for shaping demand.) . One of the most surprising findings in the SEC’s newest research study was  the importance of social media and social networks to high performers. But how do corporations proceed without a developed social selling strategy? MORE >>

With more than 100 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. While Facebook, Twitter, and now Google+ have been generating the most buzz lately in the social media world, LinkedIn is a powerful platform that often gets underutilized or put on the back burner. The truth is, LinkedIn can be extremely useful -- especially when you're aware of all the little hidden tricks that don't get nearly enough exposure as they deserve. 20 Hidden LinkedIn Tricks. Track company buzz. MORE >>

LinkedIn has quickly become one of the most effective and business-savvy social networking sites. To help those in the sales industry, the following groups and channels are among the most influential and valuable on LinkedIn. technology, software, strategy, social media, blogging, LinkedIn, Facebook, Twitter and more. technology, software, strategy, social media, blogging, LinkedIn, Facebook and Twitter. Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators. LinkedIn’s largest Marketing & PR Innovation Group. MORE >>

Blogging provides business executives and marketers with opportunities beyond and distinct from a typical company website. Blogs are seen as key sources of information rather than just promotion. Blogs are also core to a successful social media marketing strategy. Here are five key benefits of blogging for businesses. Your blog is about something related but much larger: your expertise. If your offering is unique, your blog provides a platform for demonstrating your industry understanding and insights that led to your approach. Post on Google Buzz. MORE >>