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Your Blog Is Not a Publication (But It’s Not Just a Library Either)

Animalz blog

A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. Replicating their publication-style blog is not the right approach for most companies because it’s too costly, doesn’t bring the right outcomes, or both. John’s response?

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Buzz watch 1/5: Account-based marketing

Integrated B2B

B2B marketing is full of concepts, abbreviations and keywords. That’s why we’ve decided to write a series of blogs, briefly looking at a few of the more bewildering buzz-words and setting the record straight with regards to what they actually mean. And it can get pretty confusing. New technology is changing this.

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Thought Leadership Content: How to Establish Authority in Your Industry

ClearVoice

It’s not getting engagement on LinkedIn. SparkToro’s CEO Rand Fishkin has over 450,000 Twitter followers and 150,000 followers on LinkedIn. How to Distribute Thought Leadership Content Creating thought leadership takes more than posting on your blog. Tip: Don’t just post your blog as a link.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Stelzner He is the founder of the Social Media Examiner blog. Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. Heidi Medina She is a LinkedIn coach with years of experience in her pocket.

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Brand Marketing Strategy: Community and Advocacy

Stevens & Tate

Social media platforms include Twitter, Facebook, LinkedIn, Instagram, YouTube, and Snap Chat. Twitter is for using hash tags, monitoring keywords, hosting events and having chats. Facebook is for having interactions (comments), and using events to create buzz. Brand love is positive testimonials from third party blog posts.

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Why you should consider centralizing your search keyword lists

Biznology

Last month, I wrote about 2 challenges to keyword collaboration. Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Without keyword collaboration, your digital assets will compete for the limited time and attention of your audience. Photo credit: Wikipedia.

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Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”.

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