What everybody was buzzing about during the Super Bowl
Martech
FEBRUARY 13, 2023
Game-related buzz. That said, only 10% of social media buzz related to the Super Bowl spoke directly to the ads. Rihanna buzz. The top search on Google during the performance was, plainly stated, “Is Rihanna pregnant?” according to YouTube AdBlitz, YouTube’s official blog for all things Super Bowl. (A Why we care.
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