Webbiquity

JUNE 17, 2010

Originally published on the WebMarketCentral blog in December 2008. Nothing seemed to make the conversion budge either; I threw up new landing pages like condos in Shanghai, but lead production stayed stubbornly low. Post on Google Buzz. It was 5:00 on a sultry, simmering Friday afternoon when she walked into the office.

SEM 100

SEM Adwords CTR Search Engine Marketing 100

Tomorrow People

SEPTEMBER 13, 2012

The recent sale of former social media darling Digg for $500,000 (it was valued at $175m four years ago) is a timely reminder that in the world of social media , nothing is forever. So how did Ryanair respond in the blog comments to someone letting them know there was a bug in the booking form? you're an idiot and a liar!!

Social Media 120

Social Media SIC Media Peer-to-peer 120

Buzz Marketing for Technology

MARCH 16, 2010

In the last post we covered Social Media Listening for B2B Marketing and while providing outstanding customer support is always a good choice when it comes to building a business case that will stand up in the boardroom, another very fertile area to consider is creating a stream of leads from all those conversations out there. Tweet This!

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

JANUARY 21, 2010

Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. I think this strategy is exceptionally good for B2B marketers with long lead cycles. 4 Tell Good Stories. 4 Make them Sticky. Tweet This!

Social Media 100

Social Media Social Marketing Media Digg 100

Writing on the Web

DECEMBER 9, 2010

I began these writing tips when I wrote about taking one nugget of information, and instead of posting it as one blog post, you make a list of 3-5 sub-topics or issues. Then you expand each one into 3-5 blog posts. Write one longer article (600-850 words) that ties together the 3-5 blog posts you used in your series. Tweet This!

Tips 100

Tips Content Marketing Autoresponders Digg 100

Buzz Marketing for Technology

APRIL 6, 2010

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. Element #2 – Email – the most critical element of a lead nurturing platform is email. But Facebook? Tweet This!

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Webbiquity

JANUARY 27, 2011

You can view the chart on their blog post here. For a more in-depth analysis, you can visit the MASG blog. Post on Google Buzz. They assessed the seven high-level functions of a marketing automation, identifying capabilities and gaps. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Salesforce.com Marketing Automation 100

Writing on the Web

JULY 13, 2010

Get found, get known, get clients … there’s a lot that goes into creating content on the Web that leads to results , and each marketing task, each piece of content, each program you offer, falls into one of these categories or challenges. Search Engine Optimized content on blogs, web pages, articles, social media profiles.

Content Marketing 100

Content Marketing Ning Ideal Customer Profiles Digg 100

Writing on the Web

JUNE 29, 2010

Others may have put up a crappy 1-4 page website and then wondered why it doesn’t bring in leads. There are those who started a blog because they heard that would bring in business. lead generation. Blog this on Blogger. Post on Google Buzz. Related posts: Blog or Website: Do You Use Wordpress as a Website?

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

NOVEMBER 16, 2010

Jane Ottenberg , President of The Magazine Group, the leading quality custom media company, penned a column in the May issue of Folio: entitled “Give Print a Chance.&# Blog this on Blogger. Post on Google Buzz. “Give Print a Chance.&#. Stay tuned for my Brain Shark recording of my presentation in the next week.

Media 100

Media Digg Custom Publishing Buzz 100

Buzz Marketing for Technology

JUNE 28, 2008

Intranet Blog. According to Seth Gottlieb , the Content Management and Collaboration Lead at Optaros , â??a Also helping overcome e-mail fatigue at leading organizations are effective policies on e-mail use and the use of social media such as wikis and blogs. Digg this Post to del.icio.us Great Blog.

Enterprise Management 100

Enterprise Management Wiki Work Management Web 2.0 100

Writing on the Web

SEPTEMBER 27, 2010

Content marketing with blogs isn’t as easy as it used to be. The bad news is there are more blogs, more competition for attention. I think this is essential advice for anyone using a blog for business, not just B2B marketers. It describes their past, present and future in a way that leads inevitably to your solution.

Content Marketing 100

Content Marketing Digg Content Blogger 100

Writing on the Web

JULY 19, 2010

One clear message, that leads to an action, a shift in thinking. When I teach a simple thing like how to write a blog post, I’ve got slides and paragraphs that go back to the invention of the printing press! In many ways writing a presentation isn’t that different from writing a blog post, only you may have more time.

Process 100

Process Ning Digg Content 100

Writing on the Web

NOVEMBER 15, 2010

As incoming information from web and blog pages enters the brain and is processed, our emotional centers assign values to offers. Later, when that leads to a buying decision, people justify their actions with rational logic and intellectual “alibis.&#. Blog this on Blogger. Post on Google Buzz. Email this via Gmail.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Webbiquity

FEBRUARY 10, 2011

WordPress is no longer just the leading blog platform , but is now the most popular open-source CMS (content management system) as well. 10 SEO Tips To Get Your WordPress Blog Ranking Highly In The Search Engines by SEOheap. How I Create and Manage A WordPress Website by Graywolf’s SEO Blog. Post on Google Buzz.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. Is anyone out there? What’s the Point?

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Writing on the Web

AUGUST 25, 2010

This is important when you’re writing on the Web , when your composing blog posts. I read this post over at Seth’s Blog , and want to share it with you, it made me think about this. Do you think this is important to do if you’re creating content that leads people to make decisions ? Blog this on Blogger.

Digg 100

Digg Content Buzz Landing Pages 100

Webbiquity

FEBRUARY 25, 2011

SEM enables enterprises to rank for specific search terms immediately (including terms for which it would difficult to rank organically), target traffic to specific landing pages, test everything (keywords, bid levels, ad copy, landing page design), and precisely quantify ROI based on sales or leads generated. Post on Google Buzz.

Search Engine Marketing 100

Search Engine Marketing Cost per Acquisition Search Marketing Cost Per Click 100

Writing on the Web

MAY 4, 2011

I was glad to see this blog post over at OnlineCollege.org because my colleague Carol Brown has posted about 15 terrific TED Talks that pertain to social media and the Internet. Seth Godin on the tribes we lead : When you hear the word “tribe,&# you probably think of it in the more traditional sense. Blog this on Blogger.

Social Media 100

Social Media Media Wikipedia Digg 100

Writing on the Web

APRIL 13, 2011

Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business (John Wiley & Sons, Inc. Post on Google Buzz.

Rules 100

Rules Content Digg Press 100

Writing on the Web

APRIL 16, 2011

Or your blog? It’s all fine and dandy to spend time, money and energy upgrading, re-designing, and adding content so that you have an automatic lead generating system online, but if your output is more than your incoming business results, it’s all just silly, isn’t it? I’ll talk about two blogging solutions.

Webinar Metrics 100

Webinar Metrics Tips Content Marketing Digg 100

Writing on the Web

SEPTEMBER 24, 2010

This will keep you on task, and lead your readers through to action. I suppose it depends on what you’re writing, but I can’t think of many web pages, blog posts, articles where these 5 questions wouldn’t be appropriate. Are you interested in learning more about blog writing? Blog this on Blogger.

Content 100

Content Digg Custom Publishing Buzz 100

Writing on the Web

DECEMBER 3, 2010

( Annalaura Brown is guest blogging this week, while Patsi’s on vacation.). Share your blog posts. or networked blogs. or networked blogs. Both of these tools allow you to post a blog post on your blog and then have the post automatically show up on your profile or fan page or both.

Facebook 100

Facebook Ad Building Tools Autoresponders 100

Writing on the Web

APRIL 4, 2011

For example, a chat on lead scoring might have the hashtag #leads attached to it. Microsites are also powerful lead generation tools. Read more about this on the MASG blog and be sure to leave your commentary. Blog this on Blogger. Post on Google Buzz. Subscribe to the comments for this post?

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Webbiquity

NOVEMBER 2, 2010

“Participating in social media isn’t just about creating a page, making a blog post, posing a question, or tweeting. She provides an excellent taxonomy of the social media landscape, categorizing the different types of social media tools into: • Social News Sites (Digg, Reddit, Kirtsy, etc.). Post on Google Buzz.

Social Media 100

Social Media Social Marketing Media Planning 100

Writing on the Web

OCTOBER 13, 2010

This implies that visual processing enters the ‘Old Brain’ first which can lead to very fast and effective connection to the true decision-maker. Blog this on Blogger. Post on Google Buzz. The ‘Old Brain’ Responds to Emotion. Makes sense to me. How will you apply it to your content marketing?

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Webbiquity

NOVEMBER 29, 2010

Example: most people would agree that the word “leading&# rarely belongs in a company description on Wikipedia. Since every company is a “leading&# something-or-other according to its own press releases, the word has little if any real meaning in most cases. 77% of Internet users read blogs. Post on Google Buzz.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

Webbiquity

AUGUST 9, 2010

Measuring the ROI of social media is challenging for several reasons, the most significant of which is the problem of “last click attribution;&# just because a sale or lead “came from&# Twitter or Facebook as the last click doesn’t necessarily mean that site deserves all the credit. Anything that measures social interaction.

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Writing on the Web

MAY 2, 2011

More specifically, if you’re a professional service provider, like an executive coach , a consultant, a lawyer, health care or financial adviser… how do you create a website that attracts clients and gets potential new leads? I am very proud of my blog, and it needed to be more fully integrated into the website. Tweet This!

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Webbiquity

NOVEMBER 23, 2010

Old connections also often lead to new ones: I’ve introduced people who should know each other and been introduced to others who have become mentors, clients, or friends. Blogging opened things up considerably more. Post on Google Buzz. I discovered he’s now a cancer survivor and a completely different person.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world. Post on Google Buzz.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Buzz Marketing for Technology

FEBRUARY 4, 2010

I really liked the idea of content having dual purposes and not just the purpose of posting to your website or blog. Gary defines in the how to build your personal brand sense of commenting on blogs and inserting yourself in to conversations. I picked this saying up from Gary Vaynerchuk’s new book called Crush It. Tweet This!

Digg 100

Digg B2B Marketing Thought Leadership Content 100

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. This blog is great as encouragement and validation for my own endeavors in social media marketing. This blog is great as encouragement and validation for my own endeavors in social media marketing. It’s about humanization.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Buzz Marketing for Technology

JANUARY 14, 2010

They spend lots of time building the perfect blog, the perfect Facebook page, the perfect Twitter page but then have no plan for a sustained content creation. Then package it up to be sharable in the form of blogs, podcasts, videos, white papers, eBooks or whatever. So over the last few blog posts we have looked. Tweet This!

Ad Building 100

Ad Building Brand Identity Branding Digg 100

Buzz Marketing for Technology

JUNE 27, 2008

BMJ Group blogs. Search BMJ blog: You dont need to be signed in to read BMJ Group Blogs, but you can register here to receive updates about other BMJ Group products and services via our Group site. Subscribe to the BMJ blog feed here. components (blogs and rapid responses), but mostly itâ??s BMJ Journals.

Web 2.0 100

Web 2.0 Personalization Terms and Conditions RSS 100

Webbiquity

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

FEBRUARY 2, 2011

10 Tips For Content Marketing Success by TopRank Online Marketing Blog. Social Media Leads Content Marketing: New Survey Reveals by Jeff Bullas. E-newsletters, blogs and white papers are among the most popular types of content. 10 Steps to Optimize Your Content Marketing Strategy by TopRank Online Marketing Blog.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100