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Your Blog Is Not a Publication (But It’s Not Just a Library Either)

Animalz blog

A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. Replicating their publication-style blog is not the right approach for most companies because it’s too costly, doesn’t bring the right outcomes, or both. John’s response?

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How To Build A Successful Pre-Launch Marketing Campaign

Optinmonster

Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. It can generate a buzz around your product and get people to notice it. Its goal is to get the potential customers excited about buying your product. Collecting emails is a form of lead generation.

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Thought Leadership Best Practices: Research On How To Show Your Expertise

Marketing Insider Group

How much do your customers and colleagues trust you? In the Thought Leadership research report, marketers said thought leadership improved website traffic, lead generation, media mentions, email subscribers, customer relationships, and backlinks. Someone who us doing a great job with this is my friend Marcus Sheridan on Linkedin.

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PR Barbie’s Unstoppable Revolution: Understanding the Power of a PR Campaign

Champion Communications

In a stroke of strategic genius, Barbie’s PR team orchestrated an awe-inspiring rebranding campaign that not only revitalised the iconic doll’s empire but also generated an astonishing amount of buzz and partnership opportunities. Surprisingly, only 1.4%

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Our Top 10 Blogs of 2016 at a Glance

Adobe Experience Cloud Blog

We measure each and every one of our assets to continually optimize our editorial calendar and provide you with more of what you want—blogs being one of them. We look at metrics like page views, organic traffic, time-on-page, shares, engagement, and conversions to understand which topics and blogs are the most relevant for our audience.

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Employee advocacy: The untapped goldmine in your content marketing strategy

Martech

You’ve just hit the “publish” button on your company’s latest blog post. But let’s face it — the “publish and pray” era of content marketing is long gone. Each Facebook friend, LinkedIn connection or Instagram follower your employees have is a potential audience member for your content.

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Six Lead Generation Trends to Watch in 2021

Webbiquity

However, one of the most important discoveries, part of the “next normal,” is the increased preference for and predisposition of customers towards online self-service. When B2B sales prospects and customers share their contact and other information with a vendor, they expect that information to be used to personalize their brand experience.