Your Blog Is Not a Publication (But It’s Not Just a Library Either)
Animalz blog
MARCH 21, 2024
A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. At the time I chatted with John, Intercom had already raised $240 million, employed nine people on their content team, and enjoyed deep executive buy-in for their program. John’s response?
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