Writing on the Web

OCTOBER 26, 2010

Here’s a quick one minute video promoting my Content Marketing with Blogs ebook, newly revised. Tell me what you think… If you haven’t downloaded it yet, be my guest: Content Marketing with Blogs… Blog this on Blogger. Post on Google Buzz. Share this on LinkedIn.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

JULY 15, 2010

There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. In 2004, I started blogging. But my lover wasn’t really “the blog.&# But it’s not about “the blog…&#.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Marketing Insider Group

MAY 18, 2020

Thought leadership is a content marketing approach that spotlights expertise to build credibility. Thought leadership content includes three vital attributes: expert insights, influence, and a point of view. And that comes from developing content that answers the questions your audience is asking. Quick Takeaways.

Thought Leadership 356

Thought Leadership B2B Thought Leadership Research Practices 356

Writing on the Web

NOVEMBER 22, 2010

Here’s a little review of steps involved in writing and publishing a blog post: Once you have written the body of the post, it’s time to check for effectiveness: Before you publish, here are a few smart things to check for: And now you are ready for important final steps… What is missing here? Blog this on Blogger.

Top of Funnel 100

Top of Funnel Content Marketing Digg Content 100

Writing on the Web

SEPTEMBER 2, 2010

Here’s my latest video about my executive coach blogging services produced by iFlashVideo.com. I have several executive coach clients for whom I ghost write and manage their blog updates, including updates to social media sites like Twitter , Facebook and LinkedIn groups. Blog this on Blogger. Post on Google Buzz.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Brandpoint

AUGUST 12, 2019

Content marketing is the key to building a tech startup from the ground up. Content marketing focuses on building your brand’s story. Content marketing helps you to gain an edge by building your credibility and reputability, which will in turn grow awareness of your brand and your presence in the tech industry.

Startups 80

Startups Content Marketing Tips Advertising Agencies 80

SocialPilot

FEBRUARY 9, 2024

Table of Contents 1. Social Media Marketing + Michael A. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Marketing Insider Group

OCTOBER 20, 2020

Why is Webinar Marketing Important for B2B Businesses? With B2B marketing tactics ranging from thought-leadership blogs to complex email journeys , it can be difficult to determine what will drive real results for your business. Like all content marketing, titles play a crucial role in getting the webinar clicked on.

Webinar Metrics 347

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 347

Writing on the Web

SEPTEMBER 17, 2010

Do you know how to turn your blog into “ The best darn marketing tool on the Planet ?&# So many entrepreneurs and small business still struggle with knowing what to write about, how to write so it engages readers, and how blogs and social media all work together. Blog this on Blogger. Post on Google Buzz.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

SEPTEMBER 28, 2010

This is a marketing question. You need to know why you care , and you need to communicate that to customers in your content marketing and blogs. Think about it: why should people care what you have to say in your blog unless they can identify with your values? Blog this on Blogger. Post on Google Buzz.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

JULY 27, 2010

What do you need to know about about the way people read online to make your content marketing efforts pay off? What are you doing or not doing on your blog that screws up your traffic? Here’s a typical one… “Okay, Patsi, I’ve been following you for a while now, and your blog writing tips have helped.

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

Integrated B2B

DECEMBER 20, 2016

B2B marketing is full of concepts, abbreviations and keywords. That’s why we’ve decided to write a series of blogs, briefly looking at a few of the more bewildering buzz-words and setting the record straight with regards to what they actually mean. The first one of the series is account-based marketing , also known as ABM.

Account Based Marketing 40

Account Based Marketing Buzz ABM Marketing & Strategy 40

ClearVoice

MAY 24, 2023

The internet is full of SEO content written for bots, not people. Most SEO content doesn’t get shared on social media. It’s not getting engagement on LinkedIn. Thought leadership content is user-specific content designed to be helpful and informative. Tip: Don’t just post your blog as a link.

Thought Leadership 81

Thought Leadership Content Distribution SERP 81

KoMarketing Associates

DECEMBER 3, 2015

Including content marketing. Let’s break down the top 9 reasons why Home Alone is absolutely clutch viewing material for content marketers and why it is literally filled with learning opportunities: “Run, Rudolph Run”. Content Marketing Takeaway: Never give up! It’s timeless. Pretty much every kid’s dream.

Content Marketing 120

Content Marketing Planning CMS Development Content 120

Writing on the Web

DECEMBER 1, 2010

And, if you haven’t already, connect with me on LinkedIn …). Three years later I know that any professional who does not take the opportunity of a free and well-written LinkedIn profile is “cutting off his/her nose to spite his/her face.”. Why is this LinkedIn profile so important? Blog this on Blogger.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Digg 100

NuSpark Consulting

NOVEMBER 16, 2016

What does this have to do with how long it takes for content marketing to create leads and demand? Content marketing is like cooking. Your results will vary based on the quality of your content marketing ingredients and how you combine them. You’re building buzz and increasing awareness. Be patient.

Paid Content 100

Paid Content Lead Ranking Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

NOVEMBER 19, 2014

So hearing about all this got me to thinking: What’s the content marketing word of the year? We all know Content Marketing is hot. But as The Onion reported earlier this year, content could be hotter , more social, relevant, and digestible. If you believe marketing has a marketing problem.

Content Marketing 100

Content Marketing B2B Thought Leadership Paid Search Agency Content 100

Optinmonster

DECEMBER 21, 2023

If you answered yes to both of these questions, you’ll benefit from learning how to do pre-launch marketing. Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. It can generate a buzz around your product and get people to notice it.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Hinge Marketing

MAY 20, 2019

Content marketing is changing the way professional services are bought and sold. And educational content is the new currency of the professional services marketplace. Content marketing is the strategy that turns that content into profits. Content Marketing—A Better Way. What is Content?

Planning 92

Planning Marketing Plans Service Content Marketing 92

KoMarketing Associates

AUGUST 14, 2014

As a content marketer, fully understanding the ins-and-outs of these organizations and the industries they’re a part of is an essential step to take before the content strategy can take shape. By doing so, the content team can then create a strategy that aligns with the strengths of the organization.

B2B Marketing 120

B2B Marketing Content Marketing Work Management B2B 120

Writing on the Web

AUGUST 23, 2010

You may be a thought leader in your field, but if you’re not publishing content on the Web, you’re not going to get found, get known, and get clients. But others, like blog writing, needs to be very good so that it sounds like something you’d say, professional and informed. Blog this on Blogger.

Digg 100

Digg Marketing Management Buzz Blogger 100

Writing on the Web

JUNE 18, 2010

One important key to effective blog marketing is to keep your brain clean and fresh. This blog and gmail will be doing a Savasana - corpse pose – of complete relaxation. Blog this on Blogger. Post on Google Buzz. Share this on LinkedIn. How to Get Your Blog Buzz Back. Share this on Mixx.

Ning 100

Ning Digg Buzz Blogger 100

KoMarketing Associates

APRIL 7, 2021

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.”. Or, as the Content Marketing Institute recommends , “Be customer-centric.”. Then make the content relevant to the people you want to attract.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Writing on the Web

FEBRUARY 18, 2011

Are your blog posts fed automatically into Facebook? The other day I was horrified to learn that a dear client was manually posting his blog articles to Facebook. No wonder blogging seems tiresome and time-consuming. How to Automatically Link Blog Posts to Facebook. 1. Use the networked blogs application.

Facebook 100

Facebook Digg Ideal Customer Profiles RSS 100

Writing on the Web

JUNE 30, 2010

Blog this on Blogger. Post on Google Buzz. Share this on LinkedIn. 3 Key Content Pieces for Starting an Online Business. Blog or Website: Do You Use Wordpress as a Website? 4 Time-Saving Tips for Social Media Marketing. Share this on Bebo. Add this link to Box.net. Subscribe to the comments for this post?

Ning 100

Ning Content Marketing Digg Business 100

Writing on the Web

JUNE 12, 2013

src="[link] width="300" height="300" title="Better Blog Writing: Attract Clients, Make Sure Your Posts Get Read!" /> You want to Engage your Blog Readers and encourage them to subscribe to your blog and become regular visitors. According to Neilson.com, there were 181 million blogs around the world at the end of 2011. (In

RSS 100

RSS Social Media Buzz Internet Marketing 100

Writing on the Web

JULY 6, 2010

Here is a quick video I made this weekend with my Flip camcorder… It’s just a short one… let me know if I can help you with your business blog. What’s your biggest challenge with blogging, and content marketing? Blog this on Blogger. Post on Google Buzz. Share this on LinkedIn.

Ning 100

Ning Content Marketing Tools Digg 100

Writing on the Web

JULY 26, 2010

What’s your favorite excuse for not blogging for your business? Here are some that I hear: “I don’t have time to blog.&#. “My clients aren’t surfing the Web reading blogs.&#. Here’s a drawing I made that shows how readers find your blog and become clients. Blog this on Blogger.

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

JANUARY 31, 2011

I’m glad to see that there are more agencies focusing on content marketing for small businesses. Readers like to feel like they know the blog writer and feel some of the blog writer’s personality and humanity come through. Blogs should not be looked at in the traditional sense as corporate communications.

Tips 100

Tips Advertising Agencies Digg Blogger 100

ClearVoice

NOVEMBER 7, 2019

But while freelance articles are consistently assigned to you, snagging a long-term content marketing contract feels like an ongoing uphill battle. content marketers and writers who have snagged stellar contracts. You can turn any SEO keyword into content gold. Be strategic about freelance opportunities.

Content Marketing 76

Content Marketing Marketing Proposals Work Management Lead Scoring 76

Writing on the Web

JULY 14, 2010

What is a good checklist before you publish on your blog? I’m preparing some learning modules for a content marketing presentation and came up with this checklist of 10 items. Blog this on Blogger. Post on Google Buzz. Share this on LinkedIn. Anatomy of a Blog Post: A Writing Checklist.

Ning 100

Ning Digg Buzz Blogger 100

Writing on the Web

JANUARY 18, 2011

How much personality should you show on your blog without becoming an ego-blogger ? I recommend listening to his short video about sharing your personality on your blog, an interview done by Rohit Bhargava , author of Personality Not Included. I was at this Blog World conference when Rohit interviewed Tim, in 2008. Tweet This!

Personalization 100

Personalization Digg Blogger Buzz 100

Writing on the Web

NOVEMBER 1, 2010

What are the steps you need to follow to ensure each blog post is optimized for search engines as well as for your readers’ interests? I recently designed and recorded a presentation for the Content Marketing Institute on everything that goes into creating and publishing a quality blog post. Blog this on Blogger.

Tips 100

Tips Digg Social Media Buzz 100

Writing on the Web

AUGUST 18, 2010

Is your blog like my tennis, a hit or miss? Are you steadily delivering valuable, relevant content within the lines of your readers’ needs? I’ve noticed a few things that applies to content marketing. I’ve noticed a few things that applies to content marketing. Blog this on Blogger.

Business 100

Business Digg Buzz Blogger 100

Writing on the Web

NOVEMBER 23, 2010

Let me know if you have questions… Blog this on Blogger. Post on Google Buzz. Share this on LinkedIn. Related posts: Neuromarketing Books for Marketing to Brains. Emotional Attention + Memory = Content Marketing. 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

FEBRUARY 10, 2011

Blogging for your business works like this: You blog about the problems you solve for your clients. But then your business grows, you get busy, and what happens to the blog? I’ve seen hundreds of blogs written by smart professionals that haven’t been posted since last November. Blog this on Blogger.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Writing on the Web

MARCH 21, 2011

What do you find is the most important thing about a blog post? Mark Schaefer over at {grow} blog asked this question and gives his opinion. Here are the choices: Online Surveys & Market Research. Take a few minutes to decide, then leave a comment about the top blogging elements that get you to read a post.

Digg 100

Digg Blogger Opinions Buzz 100