Writing on the Web

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Epic Business Blog Content: 2 Questions Every Blog Owner Must Ask

Writing on the Web

If you’re in business and have a business blog, you’re frequently challenged by what to write. In my ebook Content Marketing with Blogs , I suggest business blog posts should be written with the 4 E’s as a guide: What you publish on your business blog should: Entertain. But is it enough?

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Blog Boredom: Renew and Refresh

Writing on the Web

One important key to effective blog marketing is to keep your brain clean and fresh. This blog and gmail will be doing a Savasana - corpse pose – of complete relaxation. Blog this on Blogger. Post on Google Buzz. How to Get Your Blog Buzz Back. 6 Ways Blog Formatting Engages the Reader’s Brain.

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Content Marketing Ideas: Rethinking Blogging

Writing on the Web

There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. In 2004, I started blogging. But my lover wasn’t really “the blog.&# But it’s not about “the blog…&#. Tweet This!

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Content Marketing with Blogs: New edition

Writing on the Web

Here’s a quick one minute video promoting my Content Marketing with Blogs ebook, newly revised. Tell me what you think… If you haven’t downloaded it yet, be my guest: Content Marketing with BlogsBlog this on Blogger. Post on Google Buzz. Content Marketing with Blogs: What Do You Believe?

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Blog Checklist: 10 Items BEFORE You Publish…

Writing on the Web

What is a good checklist before you publish on your blog? Well, it’s easy to go back in and update your post… but what if the phone rings, you have a crises, you get distracted (this is my world)… and you’re stuck with an incomplete blog post. Blog this on Blogger. Post on Google Buzz.

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Ghost Blogging for Executive Coaches

Writing on the Web

You need to be blogging 2-3 times a week, submitting articles to directories, participating on LinkedIn , Twitter , and Facebook … impossible for one person to manage and still have a life. But others, like blog writing, needs to be very good so that it sounds like something you’d say, professional and informed.

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Blog Marketing: How Readers Find Your Business

Writing on the Web

What’s your favorite excuse for not blogging for your business? Here are some that I hear: “I don’t have time to blog.&#. “My clients aren’t surfing the Web reading blogs.&#. Here’s a drawing I made that shows how readers find your blog and become clients. Blog this on Blogger.

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