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5 B2B Marketing Tips for Using Press Releases

Adobe Experience Cloud Blog

They have become the drivers of the buying cycle rather than passengers on the sales train. But the good news is there are a lot of opportunities in the marketplace and with a little creativity; a well written and distributed press release can turn into a successful marketing campaign. They are smarter and tougher to convince.

Press 48
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7 Questions to Ask Before Creating a Video Campaign

Adobe Experience Cloud Blog

An effective video campaign requires you to segment your audience and target your video content accordingly, by factors like age, industry type, stage in the buying cycle, etc. Consider including video in your press releases, newsletters, and sales assets you send. Who’s your target audience?

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ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. Ardath Albee.

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Marketing Automation Trends for 2010

LeadSloth

1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) Manager, Inbound Marketing, Marketo.

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2022 BEST SOFTWARE LIST

TrustRadius Marketing

1000+ interactive modules, videos, games, posters and newsletters in a library of security awareness training content. Zoho CRM helps reps reach decision-makers who matter, shorten long enterprise buying cycles, and build strong customer relationships that withstand unexpected disruptions. Adobe Marketo Engage.

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2022 BEST SOFTWARE LIST FOR MID-SIZED BUSINESS

TrustRadius Marketing

1000+ interactive modules, videos, games, posters and newsletters in a library of security awareness training content. Zoho CRM helps reps reach decision-makers who matter, shorten long enterprise buying cycles, and build strong customer relationships that withstand unexpected disruptions. Adobe Marketo Engage.