Writing on the Web

MARCH 28, 2012

Maintaining a business blog is time-consuming. As you establish your blog, define your goals to determine whether to keep it alive. Below are five common uses for feeding regular content into a business blog. For retailers and service providers, the most obvious reason to host a business blog is to peddle products or services.

Business Blogging 100

Business Blogging Business Copywriting Sales Qualified Leads 100

Writing on the Web

MAY 26, 2010

If a blog is the best marketing tool on the planet, then how does it convert readers to clients? It may seem like a stretch… like building a bridge over a river and leading readers across. Dare I attempt a pun … like, how do you lead them Over the River Buy ? Think about a recent client you helped.

Trigger Marketing 100

Trigger Marketing Sales Qualified Leads Trust Marketing Tagging 100

Writing on the Web

APRIL 13, 2016

Because if you want to engage your business blog readers and grow your reader base, you need to use social media. We’ve been writing about the CAST system for effective blog content: C ontent (compelling). Buying followers and likes. Buying followers and likes will only succeed in diminishing the quality of your audience.

Social Media 100

Social Media Blogger Media Ideal Customer Profiles 100

Writing on the Web

MARCH 13, 2013

When should you hire a freelance writer for your blog or website? Most small businesses don’t realize how much writing goes into publishing (and updating) a website or blog. Yet the content on your website or blog is the key component of your content marketing strategy. Using a Business Blog: Are You Hard to Find on the Web?

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Writing on the Web

OCTOBER 13, 2010

Although we can’t directly cause people to do something, we can use knowledge of the brain to improve our chances of influencing their buying decisions. Founded by Christophe Morin and Patrick Renvoise, authors of Neuromarketing: Understanding the Buy Button Inside Your Customers’ Brains. Blog this on Blogger.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Writing on the Web

NOVEMBER 15, 2010

As incoming information from web and blog pages enters the brain and is processed, our emotional centers assign values to offers. Later, when that leads to a buying decision, people justify their actions with rational logic and intellectual “alibis.&#. Blog this on Blogger. Instead they go with their gut reactions.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

FEBRUARY 14, 2012

As incoming information from web and blog pages enters the brain and is processed, our emotional centers assign values to offers. Later, when that leads to a buying decision, people justify their actions with rational logic and intellectual “alibis.” Instead they go with their gut reactions.

Lead Scoring 100

Lead Scoring Lead Ranking Trigger Marketing Differentiation 100