ATAK Interactive

JUNE 5, 2023

In the dynamic realm of business-to-business (B2B) marketing, the right strategies can significantly impact sales outcomes. This blog explores how partnering with a B2B marketing company can propel your sales to new heights. Partnering with a B2B marketing company becomes crucial in harnessing this potential.

B2B Sales 78

B2B Sales Paid Search Agency B2B Marketing Companies 78

KEO Marketing

JULY 10, 2017

Business to business digital marketing is a type of marketing needed by companies who sell to other companies. These B2B focused companies need strategies and tactics that advance a buying cycle that often includes multiple buyers and long sales cycles.

Business to Business 48

Business to Business Business Paid Search Agency Planning 48

ClickDimensions

NOVEMBER 3, 2022

B2B ( business-to-business ) digital-first sales cycles are here to stay. Influenced by the global effects of COVID-19, most B2B businesses have been heavily focused on digital marketing strategies and sales, that keep their business afloat as buyer trends evolve. . Create a culture o change .

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Paid Search Agency MQL 98

SalesIntel

JANUARY 26, 2023

B2B data may significantly influence a company’s performance. Companies use B2B data to understand other firms better, make better decisions, develop new business prospects, and support marketing and sales teams. This is especially a boon for mid-market B2B companies that seek accurate and cost-effective data solutions.

Ideal Customer Profiles 93

Ideal Customer Profiles Paid Search Agency Lead Ranking Marketing Qualified Leads 93

Conversica

MAY 31, 2021

Conversational AI offers two primary benefits for businesses: personalization and scalability. And when businesses have thousands of contacts to engage with, outreach becomes a drain on resources. This is true of business-to-business (B2B) and business-to-customer (B2C) organizations.

Conversion 98

Conversion B2B Thought Leadership B2B Sales Cycle 98

SalesIntel

JANUARY 15, 2024

B2B data may significantly influence a company’s performance. Companies use B2B data to understand other firms better, make better decisions, develop new business prospects, and support marketing and sales teams. This is especially a boon for mid-market B2B companies that seek accurate and cost-effective data solutions.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Paid Search Agency Marketing Qualified Leads 52

Marketing Insider Group

MARCH 27, 2023

Your clients are the heart of your business and it takes sincere dedication to gain their loyalty in return. For business-to-business (B2B) companies, in particular, the need to integrate lead generation efforts and guarantee client satisfaction is even more essential for retaining business clientele.

Tactics 245

Tactics Effectiveness B2B Marketing Management 245

Webbiquity

MAY 17, 2022

The evolving work environment has especially impacted business-to-business (B2B) organizations, as in-person interactions are often pivotal to success. So, what does the future of remote work mean for B2B companies? Businesses should provide these resources to support their staff. Image credit: Helena Lopes on Unsplash.

Organization 305

Organization B2B B2B Sales Training 305

accelerate agency

OCTOBER 14, 2021

To help you find what you’re looking for, you can use the following links to jump quickly between sections: What is a Saas Company? Book a Consultation SaaS adoption has been developing rapidly since 2018 and accelerated in 2020 amid the COVID-19 pandemic, with a growing need for business agility and the shift to remote work.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

What is a Saas Company? The SaaS business model. Types of SaaS companies: B2B & B2C. Why businesses use SaaS. Stages of a SaaS company. Top 20 SaaS companies of 2021. Top 6 SaaS companies to work for. Getting started with a SaaS company. What is a SaaS company?

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

Only B2B

MARCH 10, 2022

The “ugly” fact is that your strategy must be tailored to your business, industry, product/service, and target audience. Are you ready to discover the best B2B lead generating tactics for your company? If you’re serious about growing your business, you’ll need a robust lead generating strategy.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Webbiquity

JANUARY 19, 2023

Business-to-business (B2B) and business-to-consumer (B2C) marketing are two distinct types of marketing strategies with different focuses. B2B is focused on developing relationships between businesses, while B2C is focused on connecting directly with end consumers. B2B marketing targets buying groups within businesses.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Conversica

JANUARY 8, 2020

Business-to-business (B2B) conversations also rely on context and familiarity. This includes building target buyer personas that involve roles and responsibility within the company, pain points, current challenges and overall goals. The differences between these two experiences are context and familiarity. Want to learn more?

Marketing AI 81

Marketing AI Demand Sales Qualified Leads Ideal Customer Profiles 81

The Marketing Blender

APRIL 5, 2022

B2B digital marketing is essential for any business-to-business company (B2B) looking to promote its products and services. While all of these elements can also be wrapped into a business to consumer digital marketing strategy , they can greatly differ in follow-through, presentation, and more. Our Services. See Our Work.

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

Webbiquity

JUNE 28, 2022

Marketing business to business (B2B) products and services differs from business to consumer (B2C) practices in at least a half-dozen ways. Business purchasing decision makers are primarily concerned about what you can do to help their company operate more efficiently or grow faster. Guest post by Eleanor Hecks.

Case Studies 284

Case Studies Case Study Studies Top of Funnel 284

Industrial Marketing Today

AUGUST 10, 2010

However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. In this post, I’m going to focus on a powerful DiY SEO tool for WordPress blogs.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Webbiquity

APRIL 18, 2024

Business process automation is, hands down, one of the best technological innovations to come along in decades. These tasks take time away from the value we could potentially be adding in our business. You get deep insights that inform smarter business decisions. Guest post by Eduard Klein. What is B2B Marketing Automation?

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Marketing Insider Group

JUNE 5, 2015

” Many businesses struggle with just such a sales- or product-focused culture, forgetting that they were formed to solve a customer problem and that the solution to that problem was born of insights gleaned from talking to potential customers. But building a company that focuses on helping people versus selling stuff?

Paid Search Agency 100

Paid Search Agency Companies Custom Publishing B2B Sales 100

KEO Marketing

AUGUST 30, 2017

In today’s post, we have packaged together three of our most popular blog posts that can help you learn ways to refresh your technology company’s digital marketing strategy. Here are some highlights from each post: Five Content Marketing Strategies for Technology Companies. As such, high-quality content is critical.

Paid Search Agency 48

Paid Search Agency Budget Programs Advertising Agencies Companies 48

B2B Marketing Traction

MARCH 27, 2012

Is blogging worth it for B2B marketers? Here are 12 benefits business to business marketers can gain from blogging. Blog posts that include how-to information or provide insightful opinions about your industry serve your audience, create goodwill for your company, and move you away from just selling.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

seo.co

FEBRUARY 21, 2022

As business owners, entrepreneurs, and marketers, we often use the word “marketing” in a general sense that can apply to any and all situations. B2B marketing, which stands for business-to-business marketing, is one of two major types of marketing. The other being B2C marketing, or business-to-consumer marketing.).

Business to Business 98

Business to Business Paid Content B2B Marketing Work Management 98

Marketing Insider Group

MAY 12, 2021

Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? Here is your comprehensive guide on everything your business needs to know about measuring content marketing. Businesses get three times as many leads while spending 62% less than traditional marketing.

Work Management 280

Work Management B2B Marketing Marketing Management Budget Programs 280

B2B Marketing Traction

APRIL 27, 2012

Effective blogging takes a lot of time and effort. Over 90% of blogs that get started are abandoned. One solution can be to hire a blog ghostwriter. Here are three important things to consider if you hire a blog ghostwriter. Your blog should reflect “the voice” of your company.

Buyer Personas 100

Buyer Personas Planning Blogger Opinions 100

ViewPoint

FEBRUARY 13, 2018

Jim recently interviewed PointClear’s Dan McDade about the five most important things he’s learned in business and life—in one of an ongoing series of radio programs featuring sales and marketing industry leaders. Jim Obermayer: Dan, let's hear about these five most important things that you've learned in business and life.

PointClear 149

PointClear Ethics Budget Programs Business 149

Vision Edge Marketing

MAY 16, 2023

Business-to-business(B2B) success is measured by growth. Companies that sustain profitable growth over time know how to make sure all aspects of their organization create and/or enable customer value through customer-centricity. What does it mean to fire on all cylinders in your company? How do you spot misfires?

Work Management 191

Work Management Marketing Management Paid Search Agency Lead Scoring 191

sagefrog

JANUARY 3, 2024

We added this to the shelf alongside a few other accolades in 2023: Philadelphia Business Journal’s Best Places to Work and Soaring 76, as well as awards from Clutch and UpCity. We had department-level and company-wide meetups at wineries, breweries, bowling alleys, Topgolf, Scent & Sip, and other fun locations.

Demand Generation Agencies 109

Demand Generation Agencies Advertising Agencies Paid Search Agency Marketing Automation Services 109

Tony Zambito

MARCH 12, 2017

B2B companies are faced with the most transformative era in business history. On a greater scale than that of the first Industrial Revolution over a century ago, we are witnessing a technological and digital revolution that will disrupt business-to-business profoundly in the next 10 years.

Buyer Personas 251

Buyer Personas B2B Digital Transformation B2B Sales 251

KEO Marketing

MAY 24, 2017

As a business to business (B2B) company, lead generation is an essential part of your marketing and sales strategy. The following marketing strategies have been found effective in enabling you to find the customers you need as well stimulate business growth. . Alerting customers to the latest company news.

Paid Search Agency 48

Paid Search Agency Marketing Strategy Marketing & Strategy B2B Marketing 48

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

KEO Marketing

JULY 31, 2017

Technology businesses that cannot keep up will lose sales as well as customers. The Best Practices for Digital Marketing for Technology Companies . Digital marketing for technology companies differs from that of other businesses. Digital marketing for technology companies differs from that of other businesses.

Paid Search Agency 48

Paid Search Agency Practices Companies B2B Thought Leadership 48

Optinmonster

FEBRUARY 5, 2020

By the end of this article, you’ll have everything you need to get rid of those pesky pencil-pushing tasks and get more time to do what you do best: create and distribute killer campaigns that grow your business. You’ve likely heard the term “ marketing automation ” at conferences, meetups, or reading through blogs. Let’s jump in!

Marketing Automation Services 100

Marketing Automation Services Budget Programs Enterprise Management Marketing Automation 100

Tony Zambito

JULY 1, 2016

The stunning outcome of Britain’s decisive vote to exit the European Union has caught the political, economic, and business world by surprise. One area of concern for businesses is how to approach and conduct global business marketing. Some have been busy preparing for such a day. They have been busy on two fronts.

Buyer Personas 101

Buyer Personas Planning Business Paid Search Agency 101

SalesIntel

DECEMBER 31, 2021

It’s easy for a business – especially startups – to idealize expectations. Of course, it isn’t that simple, and faith alone isn’t going to grow a business. Almost three-quarters of all new businesses collapse within their first year. Idealized hopes will only set you up for disappointment. That’s a grim statistic.

Ideal Customer Profiles 59

Ideal Customer Profiles Profiling Enterprise Management Ad Building 59

Chris Koch

MARCH 23, 2012

If you’re a corporate marketer like me, no doubt you’ve been put in the situation I faced this week: you have a white paper that an external content person created for the company and now you need to make that content social. Blogs need to take the tone down quite a bit from the formality of a white paper. Conversational. Challenging.

Paper 100

Paper Social Media Social Marketing B2B Marketing 100

B2B Marketing Traction

APRIL 15, 2013

If you’re puzzling over why you no longer see posts by others directly on your Facebook company page, puzzle no more. Most are business-to-business (B2B), and some set up their Facebook pages in a very controlled fashion: they are the only ones that can post on their page.

Facebook 100

Facebook Companies Work Management CAN-SPAM 100

Navigate the Channel

MARCH 11, 2024

you know business shifted. Some brick-and-mortar businesses closed. Online companies overall grew and many remain strong. Department of Commerce speaks to the (probably) unyielding “paradigm shift that COVID disruptions have brought to business.” That’s a lot of business. trillion today to $5.4 trillion in 2026.”

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

Conversica

OCTOBER 2, 2019

Successful business-to-business (B2B) organizations understand that winning a customer is only the beginning of a healthy rapport. The goal is to stymie any issues that may cause the customer to second guess their relationship with your company while also opening opportunities for upselling.

Marketing AI 70

Marketing AI Ideal Customer Profiles Marketing Management Lead Ranking 70