Genroe

JUNE 22, 2018

If you’ve ever written a technical blog post and wondered why no one reads it, don’t be disheartened. Technical blogging help is at hand. I’ve written this post for technical people who really know their stuff but are not sure how to write a blog post that attracts high-value readers. Writing a blog post that […].

Lead Ranking 83

Lead Ranking Lead Scoring Sales Qualified Leads Business to Business 83

Conversica

JANUARY 8, 2020

Business-to-business (B2B) conversations also rely on context and familiarity. While you’re at it, explore the Conversica blog to understand how a Conversica Sales AI Assistant can Optimize Your Touch Cycle Plan. The differences between these two experiences are context and familiarity. Want to learn more?

Marketing AI 81

Marketing AI Demand Sales Qualified Leads Ideal Customer Profiles 81

Circle Studio

DECEMBER 28, 2017

As we wrap up another year, we turn our attention to the most popular posts published on our blog in 2017. These posts are representative of our blog’s mission to be the go-to resource for marketing information and best practices for both clients and prospects. 7 B2B Marketing Trends to Watch in 2018. Read Article.

B2B Thought Leadership 107

B2B Thought Leadership Advertising Agencies Demand Generation Agencies Thought Leadership 107

B2B Marketing Traction

MARCH 27, 2012

Is blogging worth it for B2B marketers? Here are 12 benefits business to business marketers can gain from blogging. Blog posts that include how-to information or provide insightful opinions about your industry serve your audience, create goodwill for your company, and move you away from just selling.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

B2B Marketing Traction

APRIL 27, 2012

Effective blogging takes a lot of time and effort. Over 90% of blogs that get started are abandoned. One solution can be to hire a blog ghostwriter. Here are three important things to consider if you hire a blog ghostwriter. Your blog should reflect “the voice” of your company. Who is the audience?

Buyer Personas 100

Buyer Personas Planning Blogger Opinions 100

Genroe

JUNE 22, 2018

If you’ve ever written a technical blog post and wondered why no one reads it, don’t be disheartened. I’ve written this post for technical people who really know their stuff but are not sure how to write a blog post that attracts high-value readers. Writing a blog post that gets you […]. Helps is at hand.

SEO 45

SEO Sales Qualified Leads Lead Scoring Lead Ranking 45

Chris Koch

MARCH 23, 2012

So this week I went back to the white paper writer and asked for a series of short blog posts based on the content in the white paper. Blogs need to take the tone down quite a bit from the formality of a white paper. But you need to try to make the blog post downright fun if possible. I decided to write down the ways.

Paper 100

Paper Social Media Social Marketing B2B Marketing 100

Lead Liaison

NOVEMBER 2, 2015

But the reality of today’s business connection with customers includes the Internet and social media, and in all likelihood that includes a blog of some kind. While who posts, what they post, and how often they post may vary from business to business, what doesn’t vary is what it takes to put together a successful blog post.

Lead Liaison 48

Lead Liaison Internet Marketing Guidelines Social Media 48

Webbiquity

MAY 17, 2022

The evolving work environment has especially impacted business-to-business (B2B) organizations, as in-person interactions are often pivotal to success. Social learning: Social learning helps employees learn more from each other through discussion forums, blogs, video calls, and other interactive media.

Organization 303

Organization B2B B2B Sales Training 303

Conversica

OCTOBER 2, 2019

Successful business-to-business (B2B) organizations understand that winning a customer is only the beginning of a healthy rapport. In order to keep customers happy and spending, B2Bs need to nurture existing relationships.

Marketing AI 70

Marketing AI Ideal Customer Profiles Marketing Management Lead Ranking 70

Marketing Insider Group

MARCH 27, 2023

Your clients are the heart of your business and it takes sincere dedication to gain their loyalty in return. For business-to-business (B2B) companies, in particular, the need to integrate lead generation efforts and guarantee client satisfaction is even more essential for retaining business clientele.

Tactics 253

Tactics Effectiveness B2B Marketing Management 253

Convince & Convert

SEPTEMBER 20, 2010

First, marketers of all stripes seem to have accepted (for now) that social media in large measure = Facebook, Twitter, Linkedin, YouTube and blogs. Esteban Kolsky´s last blog. Esteban Kolsky´s last blog. Esteban Kolsky´s last blog. Focus on How, Not What I draw two conclusions from this data.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Marketing Insider Group

MAY 12, 2021

Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? Content marketing can be creating things like blog articles, thought leadership content, videos and vlogs, e-books, webinars, and more. Content marketing is creating content that adds value to customers and prospects.

Work Management 285

Work Management B2B Marketing Marketing Management Budget Programs 285

Webbiquity

JANUARY 19, 2023

Business-to-business (B2B) and business-to-consumer (B2C) marketing are two distinct types of marketing strategies with different focuses. B2B is focused on developing relationships between businesses, while B2C is focused on connecting directly with end consumers. Contributed post.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

seo.co

FEBRUARY 21, 2022

B2B marketing, which stands for business-to-business marketing, is one of two major types of marketing. The other being B2C marketing, or business-to-consumer marketing.). Whether it’s a blog post, email, social media post, or news article, consistency is all about saying in front of the right audience with the right message.

Business to Business 98

Business to Business Paid Content B2B Marketing Work Management 98

Conversica

OCTOBER 30, 2019

Overall, $570 billion is spent on attending, sponsoring and hosting business-to-business (B2B) events each year. It’s clear that events, trade shows and conferences are big spends for businesses. Depending on the size and stage of the organization, this budget dedication can balloon to 30 percent or even 50 percent.

Trade Show 45

Trade Show Marketing AI Enterprise Management Marketing Budget 45

Conversica

OCTOBER 2, 2019

Successful business-to-business (B2B) organizations understand that winning a customer is only the beginning of a healthy rapport. In order to keep customers happy and spending, B2Bs need to nurture existing relationships.

Marketing AI 40

Marketing AI Ideal Customer Profiles Marketing Management Lead Ranking 40

ATAK Interactive

JUNE 5, 2023

In the dynamic realm of business-to-business (B2B) marketing, the right strategies can significantly impact sales outcomes. This blog explores how partnering with a B2B marketing company can propel your sales to new heights.

B2B Sales 78

B2B Sales Paid Search Agency B2B Marketing Companies 78

Industrial Marketing Today

AUGUST 10, 2010

However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. In this post, I’m going to focus on a powerful DiY SEO tool for WordPress blogs.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Marketing Insider Group

MARCH 17, 2021

After all, it appears on a content marketing agency’s blog, right? Content marketing works whether yours is a startup, a small-to-medium-sized business, or a multi-national enterprise. Both business-to-business (B2B) and business-to-consumer (B2C) brands find major success when they build their marketing strategy around content.

Content Marketing 304

Content Marketing Paid Search Agency Advertising Agencies Business 304

Webbiquity

MAY 11, 2021

Every business-to-business (B2B) organization needs to make the most of limited time and resources. Efficiency is vital to conserving cash , the lifeblood of all businesses (startups particularly) that enables them to profitably grow revenue. Which of your blog posts attract the most site visitors or result in leads?

Efficiency 292

Efficiency Paid Search Agency Companies B2B 292

markempa

OCTOBER 2, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. The secret to successful lead generation and marketing in the business-to-business space today is the process called lead nurturing, which converts more inquiries into qualified leads and qualified leads into sales.

Lead Nurturing 120

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads 120

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

sagefrog

NOVEMBER 14, 2023

Extend the value of these longer-form assets with structured email campaigns, recap blogs, and well-designed social media posts. Blogs: Regular blog posts on timely subjects can drive organic traffic and engage your audience in ongoing conversations on trends, tips, and more. Learn more in section 6!

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Visitor Queue

NOVEMBER 3, 2021

Onboarding new clients is an exciting part of business-to-business companies. The post How to Onboard New Clients appeared first on Visitor Queue Blog | Identify Website Traffic. The post How to Onboard New Clients appeared first on Visitor Queue Blog | Identify Website Traffic. However, perfecting […].

Top of Funnel 104

Top of Funnel Traffic Business to Business Marketing Websites 104

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Marketing Insider Group

MARCH 9, 2020

For instance, if you spend a certain amount on your corporate blog, break down the monthly expenses you incur in publishing, as Entrepreneur ’s Thomas Smale advises. Use it to inspire related content: Secondly, find a way to use the post as a springboard for a different blog post, this time taking a different angle.

Marketing Budget Creation 271

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 271

The Marketing Blender

OCTOBER 14, 2022

You know that social media is a powerful tool for promoting your business, but you might not know which platforms are the most effective at driving sales. And since LinkedIn is a professional network , it’s the perfect place to promote business-to-business products and services. . Our Services. . See Our Work. .

Social Media 98

Social Media Marketing Budget Media Budget Programs 98

MLT Creative

JUNE 22, 2010

The call was business-to-business and, since B2B marketing is what we do at MLT Creative, I'm always willing to discuss a mutually beneficial business deal. Well, if you're reading this blog, it might be because you're in B2B marketing yourself, and maybe the tips I mentioned will be of some help.

Business to Business 40

Business to Business Personalization Advertising Agencies Paid Search Agency 40

Launch Marketing

APRIL 19, 2023

When you think of “B2B” marketing, you think of “Business to Business,” not “Business to Customer.” Check out this blog. But this failure to focus on the customer experience or customer marketing is a crucial mistake that many B2B companies make. Looking for more tips on effective ads?

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Webbiquity

JUNE 28, 2022

Marketing business to business (B2B) products and services differs from business to consumer (B2C) practices in at least a half-dozen ways. Business purchasing decision makers are primarily concerned about what you can do to help their company operate more efficiently or grow faster. Guest post by Eleanor Hecks.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

The Marketing Blender

MAY 17, 2022

Fortunately, there are proven ways to help you properly engage in business-to-business content marketing. Here are five steps to help you create great content and build an effective business-to-business content marketing strategy template. . Step 4: Create a blog strategy geared around the appropriate keywords.

B2B Marketing 52

B2B Marketing Marketing & Strategy Marketing Strategy Content Marketing 52

Vision Edge Marketing

APRIL 11, 2023

The company’s brand values, which include being helpful, transparent, and empathetic, are reflected in its marketing campaigns, blog posts, and customer interactions. HubSpot’s commitment to helping its customers succeed has helped the company build a loyal following among B2B marketers and sales professionals.

Loyalty 198

Loyalty Brand Identity Branding Ad Building 198

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. The workhorse of business-to-business direct mail is still the one-page, personalized letter sent in a #10 envelope. And once youre done, be sure to keep your lead nurturing library catalog updated. What can you do online?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Ranking 120

Webbiquity

OCTOBER 23, 2018

By understanding the effectiveness of inbound marketing, business-to-business (B2B) companies can achieve marketing goals in a faster, more efficient manner than previous efforts. “33% You can incorporate high-quality content by using blogs, news articles, videos, descriptions, and web page copy writing.

Inbound Marketing 262

Inbound Marketing Paid Content Top of Funnel High Quality Lead 262

markempa

AUGUST 18, 2014

One company that I’m hoping to interview for a future blog post practices servant marketing and generates 200% more revenue per customer than their competitors. B2B Marketing: Embracing customer centricity [More from the blogs]. Customer-centric Marketing: Using metaphors in your B2B strategy [More from the blogs].

B to B 120

B to B Marketing & Strategy B2B Sales Paid Search Agency 120

Online Marketing Institute

JUNE 3, 2009

Edward Appleton 15 June 2009 Alternative marketing goes mainstream Scot McKee 11 June 2009 Dont hurt me Arch.Im only little!

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40