Writing on the Web

FEBRUARY 14, 2011

When it comes to writing content for a business blog , most professionals start from their point of view. “ We’ve got a state-of-the-art 128-bit secure site, offering the best rates on the Web.&#. Blog this on Blogger. Related posts: Blog Content: Are you personal… or all business?

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NuSpark Consulting

OCTOBER 28, 2011

The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood. So I thought I’d raise the question on the benefits of blogging to the NuSpark Marketing content alliance team, and get their reaction to the following question. That being said, blogging once a month won’t help you all that much.

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Webbiquity

OCTOBER 25, 2023

When businesses embark on a blogging journey, there are many roadblocks that can pop up, such as: writers’ block! We can achieve business goals with blogging!” We can achieve business goals with blogging!” Despite these obstacles, businesses from across industries are blogging.

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Business Blogging Creativity Business Marketing & Strategy 307

Hubspot

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? In all fairness, this question surrounding blogs is not without reason. Blogs vs. Other Marketing Channels.

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Writing on the Web

OCTOBER 14, 2015

Can you still make money blogging ? As I shared in my last post , the blogging has rapidly changed, but it’s not too late to start a blog, or turn your existing blog in to a source of income. How to Make Money Directly from a Business Blog. which eventually grew into a portfolio of 85 blogs.

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Navigate the Channel

JULY 23, 2021

An amazing way to make it happen is by posting on a weekly or bi-weekly basis to a company blog. While that might seem like a lot of blog topics to come up with, the truth is that it is a lot easier than you might realize. Ready to dive into the best tips to make the most out of your construction blog? Know Your Goals.

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Paid Search Agency Companies Work Management Marketing Management 65

Hubspot

MAY 28, 2014

Every month, I run a new hire training class on blogging. While many of the people in that class know why blogging is important for business growth, I''m supposed to teach it as if that''s not the case. First, let''s get on the same page about what a blog is. Okay, so who reads blogs? here''s why it works.

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Business Blogging Business Inbound Marketing Class 28

Webbiquity

OCTOBER 18, 2016

I’m not sure I craft “perfect” blog posts even after writing 1,000 of them—but I’ve certainly learned a few things. For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity. Hence, 1,000. 1) Persistence is essential.

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Hubspot

MARCH 11, 2015

Business blogging is not an option for your business. As you already know, keeping a blog on your company’s homepage filled with industry news, insights, and informative content is beneficial to your business for many reasons. These 7 statistics will give you reason enough to get blogging.

Business Blogging 28

Business Blogging Stats Business PPC 28

Hubspot

JANUARY 2, 2015

Our marketing agency Revenue River''s blog was boring. As an inbound marketing company that specializes in creating custom, beautiful websites for our clients in HubSpot’s COS, we were embarrassed when we looked at our blog compared to the designs we had implemented for others. Poor blog subscription rates. Scratch that.

Business Blogging 28

Business Blogging Ideal Customer Profiles Banners Business 28

Heinz Marketing

MAY 2, 2018

There is a vast difference between simply blogging in your free time and writing a business blog. You don’t need any prior experience to write a blog, but in order to have an effective business blog, it must drive current and prospective customers, create added value, and incorporate useful content.

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Practices B2B Thought Leadership Lead Ranking Lead Scoring 44

Hubspot

DECEMBER 1, 2011

This is an excerpt from HubSpot's ebook, " An Introduction to Business Blogging." Download the complete ebook for more marketing tips about business blogging. Business blogging without measuring results is a complete waste of time. Visits are the count of people who actually read your blog content.

Business Blogging 28

Business Blogging Business RSS Eye-Tracking 28

Webbiquity

FEBRUARY 12, 2018

And as this series of recent research findings covering everything from SEO, blogging, and event marketing to email, social media, and content marketing will show, the approach of spring isn’t the only reason for digital marketers to be optimistic. What simple changes can dramatically improve conversion rates?

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Stats Planning Marketing Budget Creation Marketing Budget 238

Hubspot

JANUARY 16, 2012

Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog. Ready to start applying some blogging band-aids? Not Integrating Your Blog With Your Website. link] or in a folder of your main website (e.g.

Business Blogging 28

Business Blogging Business Lead Ranking Lead Scoring 28

Writing on the Web

JULY 15, 2010

There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. In 2004, I started blogging. But my lover wasn’t really “the blog.&# But it’s not about “the blog…&#.

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Zoominfo

JANUARY 28, 2019

Business Blogging. If done successfully, B2B blogging can be enormously effective at driving organic traffic to your website, engaging potential buyers, and generating high-quality leads for your sales team. But—consistent, high-quality blogging isn’t easy. Candidate Response Rates. Social Selling. Please join us!

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Zoominfo Twitter Account Based Marketing Cold Calling 157

Marketing Insider Group

FEBRUARY 23, 2021

Neil Patel said he increased deal closing rates by 70% using case studies in his emails. Automated emails average over 70% higher open rates and 152% higher click-through rates than “business as usual” marketing messages ( Campaign Monitor ). Add to Your Blog. Incorporate into Email Marketing. Source: Wyzowl.

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SendX

DECEMBER 28, 2020

Take, for instance, a potential customer who lands on your business blog and found your content helpful. Such a person can be captured through an email sign up on your blog. Businesses want to capture as many customers as possible in their email list. are some metrics you should track and analyze.

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Hubspot

OCTOBER 17, 2011

This is a guest post written by Alvina Lopez, a freelance writer and blog junkie who blogs about accredited online colleges. It seems that in the last few years, businesses have finally wizened up some. The best way of doing this is by creating and maintaining a blog. Get a blog. Need a better web presence?

Business Blogging 28

Business Blogging Business Paid Search Agency Click Rate 28

Writing on the Web

MARCH 21, 2011

What do you find is the most important thing about a blog post? Mark Schaefer over at {grow} blog asked this question and gives his opinion. Take a few minutes to decide, then leave a comment about the top blogging elements that get you to read a post. Sometimes the only thing that will save a blog post is a great headline.

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Webbiquity

MARCH 15, 2018

For example, one of my biggest goals with social media marketing is to drive more traffic to my business blog and website, especially with Twitter. Some of the best ways to use IFTTT for social media marketing/scheduling: Post your latest blog posts directly to Twitter, Facebook, and other major social networks.

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Social Media Tools Media Work Management 323

LeadSquared

JANUARY 28, 2016

You’re pouring over this article eagerly, waiting to catch a marketing gem (“create killer content”, “have a personal voice”), that will finally, finally (sigh) transform the fate of your blog. All that I have to offer are three critical but often-hushed truths that helped me get my company’s blog on track, and could help you too.

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Traffic Thought Leadership Lead Ranking Lead Scoring 52

Webbiquity

MARCH 20, 2018

The launch date of the “first blog” depends on how you define it, but 1998 marked the first known instance of a blog on a traditional news site. The original term “weblog” was shortened to just “blog” a year later, and that term was named Merriam-Webster’s word of the year in 2004.

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Stats Paid Content Business Blogging Ad Frequency 0

Single Grain

DECEMBER 29, 2020

Education can come in a number of different ways, but if you want to stay on top of the latest technology, growth hacks and business management strategies, the best place to look is: the leading SaaS blogs. He is a regular columnist for HubSpot ‘s blog and Entrepreneur ‘s blog. Tomasz Tunguz. Lincoln Murphy.

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Blogger Business Blogging Sales Management Enterprise Management 119

Webbiquity

MAY 10, 2011

The core of social media marketing efforts should be the corporate blog. Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. What should they promote?

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Hubspot

SEPTEMBER 30, 2015

I had a co-worker email me the other day asking for a blog post about the benefits of business blogging. I told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and. The Benefits of Business Blogs for Marketing. It's for a friend," she said. Sure it was.

Business 28

Business Work Management Lead Ranking Lead Scoring 28

Content Standard

DECEMBER 14, 2023

Including over 12 years at Autodesk, his experience spans business strategy and marketing, with an emphasis on product marketing, go-to-market strategy, campaign development, and breakthrough content.

Top of Funnel 89

Top of Funnel Enterprise Management Account Based Marketing Marketing & Strategy 89

Writing on the Web

AUGUST 13, 2014

Why can’t we have a report for our blogs? On Monday mornings, for example, you log into your “Content Marketing Impact” account and get a free print out of how well your content has impacted readers: Blog…82%. Or for e-newsletters? Or for overall Web content marketing? E-newsletter 75%. Articles…56%.

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Content Marketing Planning Content Landing Pages 100

Marketing Insider Group

SEPTEMBER 21, 2020

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. When you look at the value a company blog generates, not having one is one of the biggest mistakes a business can make in the digital age. Companies that practice blogging get 97% more links to their websites.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

LEADership

JANUARY 7, 2014

Below are 3 fundamental steps to use your B2B blog and present your organization as a thought leader in the industry: 1. It’s all very well to profess that your blog aims to lead and inspire. Your business blog must incorporate these essentials; and it is not difficult to do so today. I know how hard it is with my blog!

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B2B Thought Leadership Thought Leadership Peer-to-peer B2B 40

Webbiquity

JUNE 6, 2017

But those and other established digital marketing practices are no longer enough to make your blog posts or other content stand out. million new blog posts written every day , it’s getting progressively harder to stand out. Blog posts with videos draw more traffic. With an estimated 2.7 Video is more engaging than text.

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Paid Content Mobile Advertising Content Social Media 223

Anything Goes Marketing

JULY 23, 2006

Have you come across a business blog and said "This is pure shit?" Between what I do for a living and blogging in my spare time, I've started to really take note of what I feel is a good blog and what isn't. This is a blog no no for industry. Nike Basketball Blog - I really hated this site.

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Click Rate Traffic Stats Business Blogging 100

LEADership

OCTOBER 1, 2013

Blogging Best Practices Checklist: Part 1. I have been writing this blog for close to four years now. That to me is the most important factor behind the quality and effectiveness of a blog; doesn’t matter whether it is B2B, B2C or a personal blog. It is a learning process and I’m happy to share my learning.

B2B Thought Leadership 40

B2B Thought Leadership Multi-Channel B2B Thought Leadership 40

Anything Goes Marketing

SEPTEMBER 4, 2006

After reading an inspiring article on ClickZ regarding effective landing pages , I've decided to look at ways to improve conversions on blogs. By conversions, I don't mean clicking on the "order now" button as this isn't very common on blogs. 10 ways to increase blog conversions Write compelling and informative content.

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Webbiquity

APRIL 10, 2018

Conversion rates typically range from one to three%, with 2.4% But the top 10% of companies are seeing 3-5x higher conversion rates than average. The average conversion rate of a Facebook ad across all industries is 9.2%; for B2B ads, it’s 10.6%. The majority (69%) say that they are only “somewhat effective” at it.

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Marketing AI Enterprise Management Stats Marketing Management 246

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Setting Up a Blog Strategy. Read this blog post to learn more about the benefits of business blogging.).

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? I say you need both.

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