Webbiquity

MARCH 13, 2019

This “two pipeline” requirement is pretty unique to the recruiting industry. ” Leave a comment (or subscribe) to a blog about IT recruiting. The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding. Register for a webinar , a seminar, or a newsletter.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

PureB2B

MAY 18, 2016

In the age of content marketing, blogging has fast become one of the most effective ways to market your brand. Some B2B companies still haven’t adopted blogging as a business function despite its obvious benefits. Some B2B companies still haven’t adopted blogging as a business function despite its obvious benefits.

Business Blogging 48

Business Blogging B2B Sales Top of Funnel Lead Scoring 48

Hubspot

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? In all fairness, this question surrounding blogs is not without reason. Blogs vs. Other Marketing Channels.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Webbiquity

OCTOBER 22, 2020

After all, in most cases, consumers don’t put their trust in products–they put their trust in people. Here are 11 effective ways to use personal branding to boost your business. From the shape of your product to the look of your website, visuals are vital for making the right impression. Start a blog. Dress to impress.

Business 218

Business Ideal Customer Profiles Work Management Youtube 218

Industrial Marketing Today

JANUARY 3, 2011

Industrial marketers who don’t use a business blog are missing a key component of feeding the top of their sales funnels. You can find lots of online articles about the advantages of using a business blog for building thought leadership, communities and humanizing your company. The answer is a resounding yes.

Top of Funnel 60

Top of Funnel Business Blogging High Quality Lead Business 60

Hubspot

MARCH 10, 2020

And I always take the same first step: I read a blog post I find on social media. You may run a blog that's struggling to gain millennial readers. Your problem might not be the content you're posting, but how you're executing and promoting that content. Every audience is different. Source: Pew Research ). Source: HubSpot ).

eCommerce 86

eCommerce Peer-to-peer Statistics Thought Leadership 86

Hubspot

NOVEMBER 11, 2020

But how do you get people to fall in love with your blog in the first place? Well, just as your website homepage is like the front door to your business, your blog's design -- much like a welcome mat -- is the front door to your business blog. Beautiful Blog Examples to Inspire You. Check 'em out, below.

Design 101

Design Examples Best Practices Microsite 101

Webbiquity

JUNE 21, 2010

Blogging provides business executives and marketers with opportunities beyond and distinct from a typical company website. Blogs are seen as key sources of information rather than just promotion. Blogs are seen as key sources of information rather than just promotion. Establish expertise and credibility.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Business Digg 100

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. In 2020, 87% of consumers read local business reviews online. A case study breaks down the process your business went through with a client to help them achieve the results they were seeking. Add to Your Blog. Which one would you choose?

Case Studies 283

Case Studies Case Study Studies Top of Funnel 283

Webbiquity

APRIL 4, 2019

Today, B2B marketers have the means to become publishers, cultivating their own audiences using an array of technologies, like AI and voice response, that enable businesses to connect even more personally with their customers. Promote the content. Oh, and you will sell more product and make more money too! Do all of the above.

Paid Content 262

Paid Content Advertising Agencies B2B Marketing Marketing AI 262

Valasys

MAY 7, 2020

Many of us have heard the hoax “Guest Blogging is dead” so many times. Guest blogging is amongst the most important go-to tools in digital marketing and has numerous benefits to complement your SEO endeavors.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

Hubspot

OCTOBER 12, 2011

Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. So if you're suffering from a failing business blog, take a good, hard work at what you've been doing, and consider these 12 reasons why your blog is likely failing.

Business Blogging 28

Business Blogging Business Blogger Act-On 28

Hubspot

JANUARY 16, 2012

Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog. Ready to start applying some blogging band-aids? Not Integrating Your Blog With Your Website. Publishing Too Much Product-Centric Content.

Business Blogging 28

Business Blogging Business Lead Scoring Lead Ranking 28

Webbiquity

MAY 10, 2011

The core of social media marketing efforts should be the corporate blog. Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Publishing has historically relied on advertising, or sponsorships, to pay for content production. What should they promote? Here are 20 ideas.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Industrial Marketing Today

MARCH 12, 2012

Social media usage by industrial companies has received some coverage lately. I’ve read two different survey studies about how companies within the industrial sector use or plan to use social media. Blogging is a proven social media channel and yet, industrial companies seem to severely under utilize this proven social media tactic.

Social Media 60

Social Media Tactics ROI Paid Search Agency 60

Hubspot

DECEMBER 20, 2012

At this point, we know that consistent, frequent blogging is critical to your business’ online success. In fact, according to the 2012 State of Inbound Marketing , 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog. Remember: An engaging title can make or break a blog post.

Template 28

Template Business Blogging Planning Buyer Personas 28

Writing on the Web

JULY 27, 2010

What are you doing or not doing on your blog that screws up your traffic? Here’s a typical one… “Okay, Patsi, I’ve been following you for a while now, and your blog writing tips have helped. I can almost predict where the low traffic problems come from based on looking at a lot of blogs over the last five years.

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

Hubspot

JULY 23, 2010

People like to get something from blogs they read. You don’t have to be Shakespeare to have a good blog. The fact is that web sites with a blog received 55% more visitors , 97% more inbound links and 434% more indexed pages than those that didn’t have a blog. Focus on the "who" of your blog.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

ClearVoice

DECEMBER 8, 2020

Through a lot of research, direct conversations with platform representatives, and years of overseeing and managing a social media department with various brands across many industries, I am here to help bring clarity (and hopefully peace of mind) to some major tips shared while either confirming or demystifying the claims. Start there!

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Marketing Insider Group

SEPTEMBER 21, 2020

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. When you look at the value a company blog generates, not having one is one of the biggest mistakes a business can make in the digital age. Companies that practice blogging get 97% more links to their websites.

Top of Funnel 311

Top of Funnel Paid Search Agency Companies Marketing Automation Services 311

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Anything Goes Marketing

OCTOBER 1, 2006

Business blogs have many different objectives. They can be used to allow a company CEO communicate directly and more personally to the masses, demonstrate industry expertise, promote product/service launches etc. This post focuses on using blogs for lead generation. How do you engage your blog visitors?

Lead Generation 100

Lead Generation Generation Tools Leads 100

Crimson Marketing

MAY 1, 2015

Industry-specific groups and forums make it easier than ever to connect to people from the same sector, and discuss product recommendations and customer experiences. A glowing social media recommendation from a past customer or industry figurehead can do more than boost your brand image—it can actively increase your sales.”

Peer-to-peer 100

Peer-to-peer Buy Process Top of Funnel 100

ClearVoice

MAY 26, 2022

Do they need help using your product or service? Are they unsure about how to handle a problem that your business addresses? Putting yourself in your target customers’ shoes is one of the easiest was to generate ideas for your blog. Now, you may be wondering if you really need a blog or content marketing in general.

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

BenchmarkONE

AUGUST 13, 2020

However, if you have a small business, you will initially face several problems. Some of these include intense competition from big companies, gaining the trust of new customers, and the right way to position your product. Targeting the right audience might be the first and the most crucial marketing strategy for any business.

Paid Content 66

Paid Content Marketing & Strategy Marketing Strategy Tips 66

PureB2B

MAY 18, 2016

In the age of content marketing, blogging has fast become one of the most effective ways to market your brand. Some B2B companies still haven’t adopted blogging as a business function despite its obvious benefits. Some B2B companies still haven’t adopted blogging as a business function despite its obvious benefits.

Top of Funnel 62

Top of Funnel Lead Scoring Lead Ranking Generation 62

Content Marketing Institute

FEBRUARY 1, 2019

Include a statistic in a blog article? Include a statistic in a #blog article? Cite a statistic like that to support an argument in an unrelated industry and you’re broadcasting, “We picked the first thing we saw on Google because it confirmed our pre-existing notion.” Name your sources. Cite all your sources. Cite the source.

Marketing Analytics Tools 100

Marketing Analytics Tools Course Paid Search Agency Brand Identity 100

Convince & Convert

APRIL 24, 2012

Stanford Smith obsesses about how to get small business blogs noticed and promoted at Pushing Social , except when he’s chasing large mouth bass! We’ve discussed the benefits of social business. Social Media Examiner’s Social Media Marketing Industry Report is an excellent example. Day-to-Day Business.

Content Marketing 130

Content Marketing Planning Paid Search Agency Case Study 130

Marketing Insider Group

JUNE 1, 2015

In that time, Liz has totally upped her game on her personal blog , Twitter , Linkedin and Instagram (pretty amazing photos there Liz). She not only creates amazing content for our sales team, and our content marketing strategy customers, but now she also creates great stuff for our business blog. This is one of her best yet.

Work Management 100

Work Management Planning Content Marketing Marketing Management 100

Hubspot

MARCH 10, 2014

And I''ll bet anyone who starts blogging for the first time can relate. Luckily, you''re not the first person to start blogging. So I thought I''d share some of the things I wish I knew when I first started blogging for HubSpot five years ago. What I Wish I Knew Before I Started Blogging. Will people read my posts?

Paid Search Agency 28

Paid Search Agency Blogger Hubspot Lead Scoring 28

SmartBug Media

JANUARY 23, 2019

Here’s a secret: That content is only helpful for people who are familiar with your business. If you want to attract new website visitors, you need to create helpful content about your industry that educates and inspires them to continue learning. Check out HubSpot Academy’s free Business Blogging Strategy course.

Marketing & Strategy 83

Marketing & Strategy Content Landing Pages Education 83

Hubspot

AUGUST 9, 2011

Being known as a thought leader in your industry is a huge step in the right direction toward increased credibility for your business and its products/services. It can also help your business stand out from its competitors. So how exactly do you gain credibility as an industry thought leader ?

Thought Leadership 28

Thought Leadership Conference Custom Publishing Trust Marketing 28

Marketing Insider Group

DECEMBER 6, 2021

If you’re an online retailer, managing an ecommerce blog might not sound like something you have time to put at the top of your priority list. Could a blog really be that important? Your blog makes your website and products more visible and accessible to your current and potential customers. Maintaining an active blog.

eCommerce 246

eCommerce Work Management Marketing Management Lead Scoring 246

PureB2B

JUNE 13, 2017

Meanwhile, Marketo promotes the ability of their software to predict ROI and achieve it. Social media is mostly used to give quick updates about the business, blog, and sometimes, product and services. Other popular tools being utilized in the industry now are Ahrefs, SEMRush, and Buzzsumo. Conclusion.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

Hubspot

AUGUST 22, 2012

So you want your business blog to perform better. Blog harder? Well yes, you could set to your keyboard and type away 'til your fingers bleed, or you could think of ways to get more out of your blog without just increasing content volume. 12 Ways to Get More Out of Your Blog Without Actually Blogging.

CMS Development 28

CMS Development Landing Pages Lead Scoring Lead Ranking 28

Webbiquity

FEBRUARY 2, 2015

However, the three social networks you should focus on depend on your niche or industry. If you offer professional advice, services or products, LinkedIn and Twitter will yield the best results. Setting up and growing a business blog is critical to your brand’s long-term success. billion active users.

Social Media 100

Social Media Social Marketing Media Business 100

Hubspot

MARCH 2, 2011

We already know that blog analytics can be helpful in evaluating the performance of your blog, both overall and in individual blog articles, as well as in brainstorming new ideas for blog topics. But what about using analytics strategically to achieve the goals of a particular blog article? What can you learn?

Analytics 28

Analytics Blogger Click Rate Hubspot 28