Industrial Marketing Today

NOVEMBER 3, 2011

They all want to either add a blog to their static industrial websites or convert them into dynamic blog sites. Retrofitting a blog into an existing site is quicker and less expensive than recreating the site on a blogging platform. Use your blog posts to deliver “proof of results” by summarizing your case studies.

Marketing Websites 60

Marketing Websites Curation Ad Exchange Case Study 60

Industrial Marketing Today

MARCH 17, 2011

The mantra for effective business blogging is to regularly pump out fresh content that is reader-centric and not focussed too much on you, your products or your company. More power to you if you already have a horde of avid readers who visit your blog every time you post new content.

Top of Funnel 60

Top of Funnel FAQ Case Studies Content 60

Writing on the Web

MARCH 20, 2014

” Of course, this applies to your business blog as well. How many times do you read a great blog and have questions about what it’s actually offering? This happens on blogs of thought leaders where there’s a focus on quality information and not much in the way of call to action.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Content 100

LeadSquared

OCTOBER 24, 2013

What should be there in a company blog – content about product only OR content about industry as well? No will search for blog content about a product only. Website visitors read blogs which offer some value or solve their problems. Here is how one of my blogs is seen in Google searches. Question 3. Question 5.

Paid Content 52

Paid Content FAQ Webinar Metrics SEO 52

Hubspot

SEPTEMBER 30, 2015

I had a co-worker email me the other day asking for a blog post about the benefits of business blogging. I told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and. The Benefits of Business Blogs for Marketing. FAQs]" should get you up-to-date.

Business 28

Business Work Management Lead Scoring Lead Ranking 28

ClearVoice

MAY 26, 2022

Putting yourself in your target customers’ shoes is one of the easiest was to generate ideas for your blog. Now, you may be wondering if you really need a blog or content marketing in general. Maybe most of your business comes from referrals. Your business blog can: Position you as a thought leader in your industry.

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

Convince & Convert

MARCH 23, 2010

Your blog works exactly the same way. There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. State Indicator – Turns orange when you’re in that section 2.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. Is anyone out there? What’s the Point?

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Hubspot

NOVEMBER 29, 2018

Luisa is a simple theme preferable for photographers, graphic designers, and artists who want to include written content or blog-type content with their photographs. The minimalist and modern-looking theme offers a variety of pages you can customize for your customers, such as FAQ, forums, support, and a knowledge base.

Best Practices 76

Best Practices Enterprise Management Blogger Display 76

Hubspot

AUGUST 28, 2013

It''s not that you''re not attracting visitors to your website and converting them into leads -- you''ve got your business blog, social media, landing pages, and marketing offers down pat. So you''ve got a marketing problem -- one that happens to the best of us. They aren''t ready to buy your product or service just yet.

FAQ 28

FAQ Top of Funnel Lead Nurturing Marketing Automation Services 28

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Setting Up a Blog Strategy. Read this blog post to learn more about the benefits of business blogging.).

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

JUNE 8, 2011

This workshop wasn't at a conference - in fact, it was at the quarterly meeting of a company that believes so strongly in the business results of blogging that they've enlisted their entire company to participate - thereby increasing content, search results, traffic and leads in a dramatic way. Educate Bloggers on the Why & How.

Peer-to-peer 28

Peer-to-peer Blogger Lock-In Thought Leadership 28

Webbiquity

MARCH 31, 2015

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. What are the key elements of a successful business blog?

Business Blogging 100

Business Blogging Tactics Tips Business 100

Optinmonster

SEPTEMBER 12, 2023

Generating consistent and engaging blog ideas can be challenging. If you’ve ever found yourself searching for fresh blog post ideas or pondering over the most trending blog topics, you’re not alone. The quest to discover what to blog about is a universal challenge, but fear not! Virtual Reality: Beyond Gaming.

Marketing AI 98

Marketing AI Ethics Blogger Thought Leadership 98

ClearVoice

JUNE 3, 2022

For example, if you’re writing material for a business blog , then the focus should be on the actual subjects and discussions relevant to your prospects and customers. That can be as simple as addressing customer pain points, answering frequently asked questions (FAQs), or speaking with expertise on a specific topic.

SEO 97

SEO PageRank Top of Funnel User-Generated Content 97

Hubspot

MARCH 16, 2012

Inbound marketers know content creation is key to their success, so it makes sense that business blogs are one of their most precious marketing assets. Blogging is a natural way to get more indexed pages on your website, create content around keywords you want to rank for in search, and convert site visitors into customers.

Marketing Websites 28

Marketing Websites Work Management Marketing Management Case Studies 28

Industrial Marketing Today

MAY 5, 2010

After-sales support such FAQs, How-to videos, Troubleshooting guides, User forums are all examples of after-sales content. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. That closes the loop in your content marketing cycle while minimizing loss of qualified leads.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

The Lead Agency

MAY 12, 2022

Gone are the days where blogging was reserved exclusively for bloggers sharing their thoughts on the internet. Blogging has become a staple in almost every B2B marketing strategy. Despite all the great benefits of blogging, it is often overlooked and underused by businesses. Boost SEO and drive traffic to your site.

Paid Search Agency 62

Paid Search Agency Companies B2B Top of Funnel 62

Hubspot

APRIL 12, 2011

Check out her posts on the StudentAdvisor Blog for the latest in college news. When it comes to business blogging, lists are an excellent accessory to have in your content generation toolbox. In order to handle this our first line of response was referring people to our published methodology and FAQ.

Tips 28

Tips FAQ RSS Social Media 28

Buzz Marketing for Technology

JUNE 27, 2008

Devise a simple one-page instruction sheet/FAQ on how to effectively use the Canvassing Lists and Templates, which communication media to use in different circumstances to contact them, and how to deal with telephone tag, non-responses and other situations when canvassing response is inadequate. immigration info blog). Personal KM.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

Devise a simple one-page instruction sheet/FAQ on how to effectively use the Canvassing Lists and Templates, which communication media to use in different circumstances to contact them, and how to deal with telephone tag, non-responses and other situations when canvassing response is inadequate. immigration info blog). Personal KM.

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

Hubspot

MARCH 21, 2012

Use these shortcuts to create new offer content, quickly build a new landing page (following these landing page best practices , of course), and start generating more qualified leads for your business! Blog Bundle. Choose only your best blog content, and try to select a mix of blog posts that cover all angles of your subject.

Lead Gen 28

Lead Gen Sales Qualified Leads Bundling Lead Scoring 28

Online Marketing Institute

MAY 18, 2010

It’s also important to look at other file types that could be potential entry points for search: How many blogs published on the corporate domain name? Optimizing FAQ’s and product support information can provide answers to customers before they call support. How many off site? Sub domain? Different domain name?

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Hubspot

JUNE 6, 2012

Sure, this post will break out four different types of email contacts you will encounter in your database -- but it's important to note that what you call them within your company may differ than the names we've given them in this blog post. And you know what happens when you become a subscriber to the HubSpot blog and nothing else?

Opt-in 28

Opt-in Contacts Top of Funnel Opt-out 28

Go Beyond SEO

SEPTEMBER 20, 2021

Step 2: Make a List of Your FAQs . Each FAQ is great inspiration for content writing, and can give you ideas about where to narrow your focus based on your target customer. Detailing your FAQs is also a great opportunity to go more in-depth with a short video or infographic to put on your site. Step 3: The Editorial Calendar.

FAQ 78

FAQ Content Small Business Marketing Segmentation 78

Single Grain

OCTOBER 16, 2019

I know what you're thinking: What business owner has the time to build a blog from scratch? It doesn't matter if you're a one-person-band or the CEO of an international company, the thought of creating a business blog is a daunting prospect. 3 Benefits of Business Blogging. The answer is yes. Absolutely.

Business Blogging 73

Business Blogging Linkbait Business Marketing Budget 73

Convince & Convert

SEPTEMBER 1, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Would You Try It With a Fox? Blogging has reached that point, and now social media is approaching it. – Small Business Blog from Microsoft – Site Home – TechNet Blogs [.]

Social Media 120

Social Media Media Paid Search Agency Advertising Agencies 120

Buzz Marketing for Technology

JUNE 27, 2008

Pre-assemble a file of possible leave-behinds -- cheat sheets, step-by-step instructions, FAQs, bookmark lists etc. Develop and disseminate (with simple one-page instructions or FAQs) routines and practices for effectively capturing, filing and finding relevant knowledge in the context of what it is to be used for. Business Innovation.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

Online Marketing Institute

MARCH 30, 2011

This blog looks at the trends in content marketing, and how marketers can learn to think and act like publishers. Connect With Joe: About Joe Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is founder of Junta42 and the Content Marketing Institute. Click here for Joes Speaking Engagements and Detailed Bio.

Curation 40

Curation B2B Thought Leadership Content Privacy Policies 40

Convince & Convert

JUNE 15, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Build Your Brand a Social Content Ladder in 5 Steps Why Social Supports Email in the Interactive Marketing Hub Blastoff for My New Social Media Newsletter [link] Danny Brown Great tips, Mr Baer.

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Hubspot

JANUARY 5, 2012

about business blogging and content creation , one discussion point stood out among the rest: everyone we spoke with acknowledged the importance of business blogging for inbound marketing success, but many people said that, despite their best efforts, it's really hard to find enough time to do so on a regular basis.

Business Blogging 28

Business Blogging Business Curation Blogger 28

Hubspot

MARCH 1, 2012

Blog posts. Tip: Be sure to research whether your competitor has more than one blog, and if so, note for what those blogs are used. All of our blogs have different objectives, and you should consider the unique purpose of the blogs you encounter among your competitors, too. Whitepapers. Slide decks. Press releases.

Analysis 28

Analysis Webinar Metrics Marketing & Strategy Case Studies 28

Webbiquity

NOVEMBER 12, 2013

B2B PR Sense Blog ). More than 80% of B2B decision makers say they visit vendor-independent communities or forums, vendor-sponsored communities or forums, and LinkedIn at least monthly for business purposes. 32% of B2B decision makers use Pinterest at least monthly, but only 2% do so primarily for business reasons. eMarketer ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

B2B PR Sense Blog ). More than 80% of B2B decision makers say they visit vendor-independent communities or forums, vendor-sponsored communities or forums, and LinkedIn at least monthly for business purposes. 32% of B2B decision makers use Pinterest at least monthly, but only 2% do so primarily for business reasons. eMarketer ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Hubspot

JULY 19, 2013

And when it comes to choosing the right format for your next blog post, there''s quite the smorgasbord to choose from. But just because you have a signature format, doesn''t mean it''s necessarily right for the topic you''re blogging about. 13 Popular Blog Post Types & Formats to Choose From. decisions, decisions.

Thought Leadership 28

Thought Leadership Curation Blogger Classified Ads 28

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Traffic numbers may have been down in August, but the quality of blog posts certainly wasn’t. Most are blog posts, but I’ve also included some eBooks. Get Search Engine Optimized- Fast - Writing on the Web , August 13, 2010 How do you know if your blog posts are optimized for search engines ? SEO vs. What’s Up, Blog?

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40