Marketing Insider Group

FEBRUARY 23, 2021

Clearly, people care about what others have to say about businesses they’re considering. Case studies are one of the most powerful forms of content to have in your marketing repertoire. The longer-form content goes more in depth to describe a problem, solution, and outcome – all while keeping the customer at the center of the story.

Case Studies 287

Case Studies Case Study Studies Top of Funnel 287

Webbiquity

JUNE 30, 2010

Though blogging provides significant business benefits (e.g. increasing a firm’s credibility and visibility in search), developing a blog isn’t the right move for every organization. The web is littered with abandoned blogs; according to Technorati , only 7.4 How do you get there? Organized thought.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Webbiquity

OCTOBER 18, 2010

How can you craft more compelling blog headlines? How can you get more links to your blog? Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far. Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far.

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Writing on the Web

SEPTEMBER 9, 2010

If you’re writing your blog for more than just fun, you’ve probably thought about how you can make some money from it. 1) Putting ads on your blog. This is the most obvious way to make money blogging. If you’re just starting out blogging one of these is the best way to start. 4) Selling blog merchandise.

Business Blogging 100

Business Blogging RSS Merchandising Advertorials 100

Adobe Experience Cloud Blog

SEPTEMBER 24, 2018

In the past, blogs served as fun platforms where people could write about their opinions on a variety of topics. While this still holds true today, more and more businesses have recognized the importance of blogs to their overall success. This is where a business blog can help. Lighthearted Blogs Encourage Sharing.

Paid Search Agency 134

Paid Search Agency Ads Marketing Websites Lead Scoring 134

Webbiquity

JUNE 6, 2017

Keyword research, solid on-page SEO, and sharing content across the most popular social networks is still essential. But those and other established digital marketing practices are no longer enough to make your blog posts or other content stand out. Video content is also easier to consume, particularly on mobile devices.

Paid Content 223

Paid Content Mobile Advertising Content Social Media 223

Writing on the Web

FEBRUARY 4, 2015

Many people who fell prey to the Auto-feed short-cut introduced by Facebook found that it did much more harm than good. And it’s understandable why they did it: how can you have time for social media , when you struggle with creating consistent, relevant blog content ? You cannot personalize the content.

Personalization 100

Personalization Social Media Tagging Keywords 100

Writing on the Web

OCTOBER 15, 2014

from Social Media" width="300" height="212" title="How to Lure Readers to Your Blog from Social Media" /> Let’s face it; sometimes it’s hard to draw people’s attention away from their many social media accounts. I know that I’m guilty of not being willing to leave the social media site I’m browsing to visit an outside blog or article.

Social Media 100

Social Media Media Viral Marketing Blogger 100

Writing on the Web

JULY 2, 2010

Do you stay on track with your blog content and business goals, or do you share personal stories and events that are peripheral? The post was about staying on target with your business goals when you create content for your blog. My blog niche is arts and crafts. “Blogs represent people.

Personalization 100

Personalization Ning Business Content 100

Writing on the Web

SEPTEMBER 26, 2012

The second-best thing about writing a blog is that you have an opportunity to express your opinions, thoughts, and viewpoints to the rest of the world. But the number one advantage to blogging is that it’s a meritocracy; in other words, anyone can be successful at it! Seek out similar blogs. Just look at Perez Hilton.

Traffic 100

Traffic Blogger RSS Opinions 100

Convince & Convert

AUGUST 20, 2013

While this may be perfectly fine for a family event or a toddler that doesn’t know the difference, who wants to put time and effort into a business blog if readers aren’t showing up? What are the most effective ways to get blog posts read? Purchasing Google or Facebook advertising to drive awareness.

SEO 159

SEO Keywords RSS Adwords 159

Writing on the Web

AUGUST 18, 2010

Is your blog like my tennis, a hit or miss? Are you steadily delivering valuable, relevant content within the lines of your readers’ needs? I’ve noticed a few things that applies to content marketing. I’ve noticed a few things that applies to content marketing. I know people who blog like that.

Business 100

Business Digg Buzz Blogger 100

Industrial Marketing Today

JUNE 19, 2010

That is pretty much the mantra of B2B content marketing. Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. What marketing content you serve at each phase of the buying cycle also matters. In other words, it is time to walk the talk!

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

KoMarketing Associates

DECEMBER 27, 2012

We hope you enjoy and let us know your feedback via comment, Facebook , and Google+. 21 Business Blogging Tips from the Pros - Cindy King, Social Media Examiner. You can see more of the posts, articles, and information Casie likes on Twitter , LinkedIn , and Google+ and read her blog posts here. Casie Gillette.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

Writing on the Web

FEBRUARY 21, 2012

You’re probably already on Facebook , sharing photos of your kid’s first birthday party and links to your favorite articles , recipes and videos. After all, Facebook is a great way to keep in touch with friends and family. You can also have a business page on LinkedIn, as Patsi does here for Content for Coaches.).

Linkedin 100

Linkedin Facebook Ideal Customer Profiles Privacy 100

Industrial Marketing Today

JUNE 29, 2010

Relevant marketing content – key to thought leadership Positioning your company as a thought leader is critical in complex technical sales that have long buying cycles with many decision makers involved. We are all used to seeing case studies and they are powerful marketing content. Definitely not.”

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Writing on the Web

AUGUST 24, 2010

I’m the gal who says blogging is easy, 1-2-3, done in 20 minutes. And I call myself The Blog Squad…I’ve even got a great little package you can have called Time Saving Tips for Smart Bloggers , audio, transcript, PDF handouts. You can solve your blogging blues with all the tips in this program. Am I stuck?

Blogger 100

Blogger Digg Buzz Business Blogging 100

Writing on the Web

JUNE 9, 2011

I’ve said it before, and I’ll say it again: a business blog is the best way to get found online, the best way to connect with potential clients, and the pathway to turning readers into clients. So, what’s your favorite excuse for not blogging for your business? Blog this on Blogger.

Digg 100

Digg Buzz Blogger Internet Marketing 100

Webbiquity

OCTOBER 19, 2012

Whether you’re starting a business, documenting your travels or writing for self-expression, transferring great ideas to the Web is a step-by-step process. The excitement of starting a blog can be overwhelming but hastily trying to execute your ideas could backfire in the long-term. Is your blog private and personal?

CMS Development 100

CMS Development Domain Blogger Bandwidth 100

Writing on the Web

MARCH 13, 2013

When should you hire a freelance writer for your blog or website? Most small businesses don’t realize how much writing goes into publishing (and updating) a website or blog. Yet the content on your website or blog is the key component of your content marketing strategy. So who writes the web content?

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Hubspot

JUNE 20, 2013

I firmly believe that if you want to be a great writer, you should read amazing content by writers you admire. One of the blogs I really admire is the KISSmetrics blog -- it consistently features very well written and researched posts that make me think. Why doesn’t the inverted pyramid work for online marketing content?

Business Blogging 28

Business Blogging Business Lead Ranking Eye-Tracking 28

Webbiquity

MAY 4, 2010

One of the primary reasons most blogs are abandoned is that it takes time to build an audience. the graph below compares the last three months of traffic on the WebMarketCentral blog, which after four and a half years had built up a sizable and consistent following, to the first three months after launch of the Webbiquity blog.

RSS 100

RSS Digg Tagging Blogger 100

Writing on the Web

MAY 26, 2010

If a blog is the best marketing tool on the planet, then how does it convert readers to clients? What’s the most important thing to remember when you’re writing for your business blog? What’s the most important thing to remember when you’re writing for your business blog?

Trigger Marketing 100

Trigger Marketing Sales Qualified Leads Trust Marketing Tagging 100

Writing on the Web

MARCH 31, 2011

Here’s an important post from Joe Pulizzi’s Junta42 blog, Content Curation Grows Up, Original Content Still Key. I share these key points with anyone who struggles with writing online for their business and needs ideas for what to write. To find the best and most relevant content and bring it forward.

Curation 100

Curation Digg Content Buzz 100

Convince & Convert

APRIL 24, 2012

Stanford Smith obsesses about how to get small business blogs noticed and promoted at Pushing Social , except when he’s chasing large mouth bass! We’ve discussed the benefits of social business. Specifically, how to produce interesting content and how to publish it on a regular basis. It’s usually a look of pure terror.

Content Marketing 130

Content Marketing Planning Paid Search Agency Case Study 130

Hubspot

OCTOBER 12, 2011

Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. So if you're suffering from a failing business blog, take a good, hard work at what you've been doing, and consider these 12 reasons why your blog is likely failing.

Business Blogging 28

Business Blogging Business Blogger Act-On 28

Writing on the Web

MARCH 10, 2011

How’s your content marketing with blogs ? Are you brilliantly blogging several times a week? The blog must be fed anyway. Here are my favorite tips for coming up with a blog post when you’d rather be out playing tennis: Start with a picture. Start with OPC… other people’s content.

Digg 100

Digg Buzz Blogger Stats 100

Adobe Experience Cloud Blog

DECEMBER 6, 2009

For the next post in our series of B2B marketing thought leader interviews , we interviewed Matthew Schwartz, an independent journalist with more than 20 years’ experience working in the media, who is currently a contributing a writer at Crain’s BtoB and BtoB’s Media Business magazines. We have seen many survey and polls on your blog.

Business Blogging 48

Business Blogging Zoominfo B to B Enterprise Management 48

Writing on the Web

NOVEMBER 4, 2010

Patsi asked me to guest post on her blog, and it comes at a good time, on the heels of an interesting blog survey… In a recent survey , I asked readers what their biggest hurdle was when it came to blogging. How much would ‘time’ be a factor if you knew exactly: Why blogging is important to your business?

Digg 100

Digg Work Management Blast Campaigns Webinar Metrics 100

Hubspot

NOVEMBER 23, 2011

You just wrote an awesome blog post. No matter how remarkable the content of that blog article is, there are still countless things that could be wrong with your post. 11 Things to Do Before Publishing a Blog Post. Did you optimize the content? You're (probably) not business blogging just for fun.

Business Blogging 28

Business Blogging PageRank Business Tagging 28

PureB2B

AUGUST 3, 2016

But if there’s one thing we’ve yet to find a machine able to do properly, it’s crafting a compelling blog post. Sure, there’s software that can pull content off the internet for you. It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Worst case scenario?

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

SendX

DECEMBER 28, 2020

Take, for instance, a potential customer who lands on your business blog and found your content helpful. Such a person can be captured through an email sign up on your blog. They don’t just automatically store relevant information about your customers which your organization needs.

Work Management 195

Work Management Marketing Management CRM Email Marketing 195

Marketing Insider Group

SEPTEMBER 21, 2020

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. When you look at the value a company blog generates, not having one is one of the biggest mistakes a business can make in the digital age. Companies that practice blogging get 97% more links to their websites.

Top of Funnel 317

Top of Funnel Paid Search Agency Companies Marketing Automation Services 317

Webbiquity

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. The core of social media marketing efforts should be the corporate blog. Link to product information from within your blog posts.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Webbiquity

APRIL 10, 2018

And communicate the business benefits? Content has to be high quality and laser-focused to cut through the noise. The four essential qualities of winning B2B content are brevity, accuracy, timeliness, and relevance. How to best produce content for technical buyers? Content Marketing Institute ). BuzzSumo ).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

ClearVoice

DECEMBER 8, 2020

Here are the top statements that we will prove to be true or false for various social media platforms, including Facebook, Instagram, Twitter, and Pinterest. Organic content speaks to your current audience, while paid media speaks to potentially new fans. Organic content alone reaches 1-6 percent of your current audience.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Hubspot

DECEMBER 29, 2011

You believe in the importance of creating relevant and interesting content for your prospects to consume. You even opened up a company Facebook page and Twitter account, though your venture into Google+ is still tenuous. Writing blog content on a regular basis requires time that you just don't have.

Business Blogging 28

Business Blogging Stats Business Inbound Marketing 28