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How B2B Buyers Have Changed- and the Role of Content & Social Media

NuSpark Consulting

With social media, buyers can reach out to colleagues, experts, peers, etc. Social media provides sellers the opportunity to interact with a range of customers, partners and prospects to discuss industry news, business issues, solutions, etc. LinkedIn and, increasingly, Google+ are the online platforms best suited to B2B commerce.

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3 Easy Tips to Target Readers with Your Content

Writing on the Web

You check your blog, and the only comments are from your mother. Have the right domain name : You may love to write about web design, but if your domain name is something like Katlovesdogs.com, then nobody will ever associate your website or blog with design. Get to know them as peers. What’s wrong, and how do you fix it?

Tips 100
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Personal Knowledge Management - Pollard

Buzz Marketing for Technology

One of these was a corporate finance practitioner who confessed hed completely stopped reading newspapers because general knowledge was unnecessary for his work, and used his PC only for e-mail and business valuation spreadsheets. Personal Knowledge Management (PKM) -- an Update. A t last weeks conference, one of my presentations was on PKM.

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How to Save the World - PKM An Update

Buzz Marketing for Technology

One of these was a corporate finance practitioner who confessed hed completely stopped reading newspapers because general knowledge was unnecessary for his work, and used his PC only for e-mail and business valuation spreadsheets. Personal Knowledge Management (PKM) -- an Update. A t last weeks conference, one of my presentations was on PKM.

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5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

That depends, see my earlier post, Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog. It takes extensive knowledge, expertise, experience and a lot of detailed work in order for your website to be ranked high for specific keywords and phrases in Google and other major search engines. And yes, it does cost money.

Rules 60
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Is the Marketing Campaign Dead?

Hubspot

Even Bill Lee , in his Harvard Business Review article, " Marketing Is Dead ," said, "Traditional marketing may be dead, but the new possibilities of peer influence-based, community-oriented marketing." Blogs and social media behave like compound interest, so if you treat them like 'campaigns,' you lose all the benefits.

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The Ultimate Resource for 2013 Inbound Marketing Stats and Charts [SlideShare]

Hubspot

I love reading great writing, which is what we aim to deliver consistently on this blog. 9) Marketing agencies are much more integrated than their peers, with 49% completely integrated and 86% at least somewhat integrated. 16) 34% of businesses cannot or do not calculate inbound marketing ROI in 2013. Tweet This Stat.