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16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? As noted below, just 29% of CMOs say they can quantitatively prove the long-term impact of marketing on the business. But apparently not. Meghan M.

10 Ways to Generate More Leads from Your Business Blog

The Point

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Here are 10 proven ways to generate more leads from your blog. No problem.

Better Business Blogs: Correct Those Broken Links

Writing on the Web

Are you keeping your business blog fresh? If If you’re like me, and you’ve been blogging for a number of years, chances are some of your links may no longer work. This This guest post, from Susan Boggs, offers tips for successful bloggers and blogs on how to find and correct broken links. So give your readers a blog that they will enjoy! The good news?

5 Ways Blog Analytics Improve Your Business Blog

Writing on the Web

How do you use your blog analytics ? There There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. This is the fifth element in the CAST system for effective blog content : C ontent (compelling). And if you haven’t subscribed to my blog, now would be a perfect time!

25 Non-Financial Benefits of Business Blogging

grow - Practical Marketing Solutions

While the use of blogging as a marketing and communications platform continues to grow for many organizations, you still might be facing this question from your boss — “Why are we doing this?” But there are many other tangible benefits of business blogging that might be more difficult to measure … but no less important. Helpful blog posts will.

5 Uses for Your Business Blog

Writing on the Web

Maintaining a business blog is time-consuming. As you establish your blog, define your goals to determine whether to keep it alive. Below are five common uses for feeding regular content into a business blog. For retailers and service providers, the most obvious reason to host a business blog is to peddle products or services. Raw Sales. Recruitment.

Why Business Blogging Works

Hubspot

Every month, I run a new hire training class on blogging. While many of the people in that class know why blogging is important for business growth, I''m supposed to teach it as if that''s not the case. If you search for the content we''ve published on blogging, it runs the gamut from thought leadership, to optimization tips, to practical tips, to nitty gritty advanced nuances.

22 Exceptional Business Blogging Guides, Tips & Tactics

Webbiquity

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. What are the key elements of a successful business blog? Two Guides to Business Blogging Benefits.

The ABC’s of Business Blogging:How to be Heard above the Noise

Writing on the Web

How to be Heard above the Noise" width="232" height="232" title="The ABCs of Business Blogging: How to be Heard above the Noise" /> Let me ask you a couple of questions about your business blogging. How are your prospects (and clients) finding you among all the other blogs and sites online? The ABC’s of Great Blogging. A. You can too. great headline. B.

5 Ways to Make Your Business Blog Remarkable

Writing on the Web

How do you make your business blog really remarkable? The main goal of writing a blog, whether for business or otherwise, is to get people to read what you write. But attracting readers to a new blog (or even an established one) is easier said than done. Here are a few ways to make your business blog one to watch. 1. Like, fascinating ?

Smart Business Blog Linking: Top 25 Content Marketing Blogs

Writing on the Web

Top 25 Content Marketing Blogs" src="[link] width="300" height="300" title="Smart Business Blog Linking: Top 25 Content Marketing Blogs" /> If your business blog needs to get inbound links , here’s a prime example of how to do it. Recently our blog here, WritingontheWeb.com showed up on a list of the Top 25 Must-Read Content Marketing Blogs.

24 (of the) Best Business Blogging Guides, Tips and Tools of 2011

Webbiquity

Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. How can a company launch (or relaunch) a new blog properly? Write great blog post headlines? Optimize blog content for search? Emulate the best corporate blogs?

How to Find Great Blogs for Better Business Blogging

Writing on the Web

Writing quality content is key for your business blog. Never stop focusing on  better business blogging. But what about reading great blogs yourself? Why do you need to find great blogs to follow? If you want to build a better business blog, this is key: you must read the other great blogs in your field, and some others as well.

Blogging Strategies for End-of-Year Business Blogs

Writing on the Web

How are you doing on your business blogging strategies for 2015 ?  If you haven’t set any goals, or you’re just starting out, here’s how you can still get in the game and get some traction in 2015. 4 th Quarter Blogging Strategies. If you need a blog review, don’t hesitate to  contact me. Setting strategies and goals will improve how you show up on the Web.

10 Reasons why you should have an active business blog

Biznology

Blogs have been around for quite some time now. Although they were not widely used by businesses at their conception, they have been around since the 1980’s and 1990’s. Business blogs just started to go mainstream about 10 years ago. Blogs have been around for so long because they can be a very useful communication tool for businesses. Conclusion.

Business Blogging: How to Optimize Older Posts

Writing on the Web

Clearly, one of the most important things that you can do when it comes to a business blog is to share new content. But what about those older blog posts that are hanging out on your blog somewhere? Make it easy for your blog reader s to learn more about your solutions to their problems. Business blogs can be tricky creatures. Promote older posts.

What Is Business Blogging? [FAQs]

Hubspot

We recently published a blog post answering a common but nuanced question -- " What Is a Landing Page? ". For instance, business blogging. What''s the difference between regular blogging and business blogging? But I''ll keep it short. :-) And if you''re currently employed as a full-time business blogger, maybe bookmark this for future family gatherings.

FAQ 48

5 Best Business Blog Goals for 2015- And 5 Steps to Get You There

Writing on the Web

What goals have you identified for your  blog and website for 2015? They haven’t clearly identified their expectations, or what they want their blog to do for their business. Generate new business from current clients:  There are effective ways to use your blog or website to engage your clients, generate more traffic and encourage referrals and repeat business.

Is Your Business Blog “Just Okay?” Here’s How to Change It

Writing on the Web

Heres How to Change It" src="[link] width="300" height="300" title="Is Your Business Blog Just Okay? Heres How to Change It" /> Let’s be honest – in the realm of successful business blogs yours is probably mediocre. ” Hey, at least you’ve got a blog and are doing most things right. How would you know if your business blog is successful?

4 Tips to Attract More Readers to Your Business Blog

Writing on the Web

How can you attract more readers to your business blog? Blogs have become a social media platform for everyone. When you know how to blog , you can write about anything relevant to your business’ audience that will enrich customers’ knowledge and show how your business will be beneficial to them. But coming up with a successful blog can be a tough job.

7 Stats You Should Know About Business Blogging in 2015

Hubspot

Business blogging is not an option for your business. As you already know, keeping a blog on your company’s homepage filled with industry news, insights, and informative content is beneficial to your business for many reasons. One of the biggest benefits of blogging is being able to attract high quality leads- even when you’re not working. Blogging

Stats 58

The secret ingredient for successful small business blogging

grow - Practical Marketing Solutions

What can you do if you’re a solo-entrepreneur, freelancer, or small business owner? Can you still win business online? But small business owners have a secret weapon—an advantage that those big companies rarely possess. Small business bloggers have an opportunity to specialize and to develop their own small fan club. Blogging is two-way communication. It’s YOU.

Business Blogging: 4 Tips PLUS 1 Great Video on Creativity

Writing on the Web

Business blogging can be frustrating for professionals. write on your business blog, you’ve done a bunch of research, you’ve created lists, outlines and even saved a few great blog post drafts, but you haven’t actually published any of your content… There always seems to be one more thing to check before you pull the ‘publish’ trigger.

Better Business Blogging: 7 Lessons from Liberace

Writing on the Web

What can we learn from Liberace about better business blogging ? How can you make your business blog a little more flamboyant or sexy? Here’s how you can take away some of Liberace’s style and wisdom and apply it to your business blog: Add color: Liberace began his career as a classical pianist. Does your business blog “wear black?”

Eight Factors to Consider When (Re)Launching a Business Blog

Webbiquity

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011. Why are so many companies now embracing blogging? blog helps on all three fronts much more than a standard corporate website. Will the blog be part of your corporate site or have its own unique URL ?

Ghost Writers Needed: For Business Blogs Everywhere

Writing on the Web

Many professional business blogs need ghost writers. How else can busy professionals maintain quality content and frequent publishing schedules? What about you and your blog? ” But it’s not at all easy to find quality ghost blog writers who understand your business and clients, is it? However, have you tried a freelance journalist?

Your Business Blog Year 10: Is It Still Worth It?

Writing on the Web

Does blogging still make sense for your business? Is a business blog worth the time you need to research, write, format and publish quality content? Some busy professionals ask me if it’s worth it to blog or would keeping in touch with people through social media sites work just as well? Publishing a quality blog requires time and effort.

Your Business Blog: Guest Blogging Etiquette

Writing on the Web

Guest Blogging Etiquette" src="[link] width="240" height="217" title="Your Business Blog: Guest Blogging Etiquette" /> Last month, we contributed a post asking if guest blogging is really a necessary element to a good blog. First, reciprocal guest blogging can be a great opportunity for all. It helps bring new readers to each blog that is involved.

Nurturing Leads with a Business Blog

Client Bridge

Blog content makes excellent social media fodder and is naturally discoverable through search engines, so it can be a great way to attract new visitors and prospects to your website. But blogging can also have a significant impact in the closing stage of selling. From Hubspot, here are eleven ways to use your business blog to nurture leads. Blog About Topics Sourced From Your Sales Team Your sales team will have great ideas for content that can specifically help them close those leads as customers. View Original Article

Epic Business Blog Content: 2 Questions Every Blog Owner Must Ask

Writing on the Web

If you’re in business and have a business blog, you’re frequently challenged by what to write. In my ebook Content Marketing with Blogs , I suggest business blog posts should be written with the 4 E’s as a guide: What you publish on your business blog should: Entertain. Educate. Engage. Enrich. But is it enough?

You Business Blog: Should You Make Money with Sponsored Posts?

Writing on the Web

Want to make money with your business blog ? There are a lot of different ways to use your blog to make money. One of the most common is soliciting blog sponsors who pay a set dollar amount monthly or yearly to write sponsored posts. Your business blog can use these sponsored posts to provide a valuable service to your readers. Pros: Money! Photo Source).

No Time to Maintain a Business Blog? Use LinkedIn Instead

Vertical Response

Creating and maintaining a blog is time-consuming , which is why many business owners give up on it. If you don’t want to take the time to set up and contribute to a full-fledged blog, consider writing a few posts each month on your LinkedIn page. LinkedIn has a blog-like publishing feature that allows you to post content that is attached to your profile.

Business Blog: 4 Reasons to NOT Write Your Own

Writing on the Web

And not because this article will tell you anything you don’t already know – rather, it will remind you of business principles that you already apply in your everyday professional work but which you forgot once you started marketing online. You will burn yourself out, and your business will suffer – even if you enjoy doing the writing. Currently, you write three blog posts a week.

When Business Blogging Works Too Well…

Writing on the Web

Blogging for your business works like this: You blog about the problems you solve for your clients. But then your business grows, you get busy, and what happens to the blog? I’ve seen hundreds  of blogs written by smart professionals that haven’t been posted since last November. think I enjoy blogging for other people more than I do for myself! The more work I’m getting ghost blogging for executive coaches , the more interesting my writing becomes, and the more fun I’m having. Blog this on Blogger.

Your 5 Step Approach to Business Blogging

Synecore

You’ve heard it before: in order to generate leads online, your business needs to blog. Settle those nerves, folks; I’ve got five steps to help you jump start your business blogging strategy. It’s hard to write a blog, or anything for that matter, without knowing who you’re writing to. In other words, determine the scope and reach of your blog. Awesome.

What the Future Holds for Business Blogging

Hubspot

And because business blogging is one of the most effective ways for marketers to consistently deliver content to their audiences -- and because it''s right in my wheelhouse as HubSpot''s blog manager -- I thought I''d share with you what I think the future of business blogging holds. Businesses realize the need to build in-house content teams. People like.

B2B Business Blogging Tips: How to Generate More Leads and Sales Opportunities

B2B Marketing Insider

In the age of content marketing, blogging has fast become one of the most effective ways to market your brand. Some B2B companies still haven’t adopted blogging as a business function despite its obvious […]. The post B2B Business Blogging Tips: How to Generate More Leads and Sales Opportunities appeared first on Marketing Insider Group. Content Marketing

Google Images: How to Add Great Images to Business Blogs

Writing on the Web

Business blogs are better when they lead with a spectacular eye-catching image. But are you bored like I am with the standard business photos offered on free photo sites ? How many happy smiling people have you actually seen in a business meeting lately? So I wondered what images I could find for illustrating a blog post on how to write and post on a business blog.

Business Blog Writing: Must You Write It Yourself?

Writing on the Web

Do you do all your own blog writing? If you’re a lawyer, financial adviser, doctor or consultant, should you write your own blog ? One of the main reasons to have a blog and publish frequently is because it helps you get found, get known, and get clients. Visitors to your blog want to know more about you, your expertise, your talents and focus.

5 Steps to Quality Business Blog Writing

Writing on the Web

One of the most frequent question small business owners and coaches ask me is “What should I write about on my business blog ?” These five steps will help you master business blog writing with quality content that attracts readers every time. With practice, anyone can start and finish writing a blog post in under an hour. Why do they care?