B2B Marketing Traction

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9 Must-Have Basic Business Blog Features

B2B Marketing Traction

If you’re just getting started in blogging, it’s not easy to know the basic features you need to include in your blog. There is a lot of information on the Internet about how to blog and about blog features. 9 Basic Blog Features. A way to subscibe to the blog (typically an RSS feed). Commenting.

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3 Things to Consider When Hiring a Blog Ghostwriter

B2B Marketing Traction

Effective blogging takes a lot of time and effort. Over 90% of blogs that get started are abandoned. One solution can be to hire a blog ghostwriter. Here are three important things to consider if you hire a blog ghostwriter. Your blog should reflect “the voice” of your company. Who is the audience?

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Should You Blog on Your Website or a Separate Site?

B2B Marketing Traction

As a Marketing Consultant I am frequently asked if businesses should blog on their website or create a separate site with a different domain name and URL. Matt Cutts, Head of Google’s Webspam team, writes in his blog that Google limits its search results to one to two results per hostname/subdomain. Photo from Flickr.

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Is Your Social Media Marketing Plan SMART?

B2B Marketing Traction

5 or more comments per blog post? How realistic is it that the business can spend the time and money to implement social media correctly? Take business blogs, for example. Blogs take time, inspiration and writing skills. What will it cost? Measurable. How will you measure each activity? 150 followers on Facebook?

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Is Your Marketing Plan SMART?

B2B Marketing Traction

There are variations on the definition for this acronym, including “relevant” for R and many others – see PMP Duncan Haughey’s blog post SMART Goals for more variations. How realistic is it that the business can spend the time and money to implement the marketing correctly? Take business blogs, for example.

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