prospect Blog Bulldog Solutions Lead Qualification Leads 
Anything Goes Marketing
JANUARY 27, 2008
Thanks Stefan Pollard over at ClickZ for mentioning that tip If your marketing database and your CRM data are synched, you may even be able to find out which words are used by customers vs. prospects and further segmenting the search terms to use for various campaigns. This does a few things. Hope the tips helped!
ANNUITAS
AUGUST 19, 2010
It feels like every month a new marketing automation vendor hits the scene making grandiose promises ranging from immediate ROI increases to more effective marketing to the delivery of lead management. While marketing automation can automate lead management, it cannot deliver lead management.
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