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Anything Goes Marketing is Attracting Attention

Anything Goes Marketing

Although I`ve slowed down my blogging (too many things going on and I have a new project brewing - more details soon) I`m getting some attention from around the marketing universe. Thanks Bulldog! I also just found out that my post on Google Customized search was selected as one of BtoB Magazine’s Blog Posts of the Week.

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How 100+ Brands Use Video with Oracle Eloqua to Connect with More Buyers

Vidyard

Learn more about their video marketing journey in their recent post on the OMC blog. While speaking with Brian Maschler, Chief Creative Officer at Bulldog Solutions, a leading full-service marketing agency for B2B brands, he noted: “Video is the best way to connect with B2B buyers on a more emotional level and to re-engage dormant audiences.

Eloqua 50
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Process Turns Marketing Automation Into Revenue

LeadSloth

Today I read a blog post about 7 trends that speed up the adoption of marketing automation. In his post “ Technology, alone, is not enough “, Adam Needles published an interesting graph about the the biggest roadblocks in maximizing a marketing automation solution: Source: Bulldog Solutions/Frost & Sullivan (click to enlarge).

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Email and Video: Tactics you can use Today

Anything Goes Marketing

Karen Gedney reported that Bulldog Solutions started adding video highlights to their emails. Bulldog Solutions reported that with the inclusion of video in their email, open rates have increased by 30 percent to 14.09 This can be used in an email, blog, main website etc. percent and CTRs nearly doubled to 2.20

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Ranking the Demand Generation Vendors by Popularity (Yes, Life Really Is Just Like High School)

Customer Experience Matrix

It offers quite a few ways to measure interest in a vendor: Web searches, blog mentions, Google hits, and site traffic among them. You can read about the analysis in fascinating detail on my marketing measurement blog, MPM Toolkit.) All are publicly available with almost no effort. See the MPM Toolkit post for details.)

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Video Experts Share Their Greatest B2B Video Production Advice

Vidyard

For each of my Jay Today episodes, we used a fast and inexpensive transcription service and then edited the output slightly to become multiple blog posts, on LinkedIn, Medium, and my own award-winning blog. So, with just a little imagination, one video can become not just a video, but also a podcast and multiple blog posts.

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Marketing Content That Sells

The Effective Marketer

Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? Blog at WordPress.com. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?