markempa

JANUARY 19, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Understand the significance of your Web site. Understand the significance of your Web site. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Use tagged URLs. Use tagged URLs.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Leads 120

Writing on the Web

JULY 9, 2010

Friday’s guest post is by Robert Stretch , author of VA Mortgage Center blog: For business people, few things are more important than reputation. Just last week, BtoB Magazine Online reported that Dow Jones hired an online marketing company. Get URLs for your site before somebody else does so with the poor intentions.

Tips 100

Tips Ning BtoB Digg 100

markempa

FEBRUARY 1, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. There are also opportunities to post articles and materials by these experts on your web site or as links on an e-newsletter. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation Leads Lead 120

Smashmouth Marketing

AUGUST 25, 2009

As a side note, a regular feature of my Smashmouth Marketing blog, which is focused on BtoB marketing and demand gen, are product reviews. One feature missing though, is the ability to embed the poll on other pages (such as a blog, or corporate site). Don't get caught up in the hype just yet.

Demand 100

Demand BtoB Lead Gen Inbound Marketing 100

Smashmouth Marketing

AUGUST 24, 2009

A balanced approach seems to be the mix of choice with a slight favor to Outbound activities As a side note, a regular feature of my Smashmouth Marketing blog, which is focused on BtoB marketing and demand gen, are product reviews. Don't get caught up in the hype just yet. Having this widget capability would be huge.

Demand 100

Demand BtoB Lead Gen Inbound Marketing 100

Webbiquity

APRIL 14, 2010

Discover beautiful site designs inspired by nature, mind-blowing microsites, and beautiful icon sets. Learn which attributes to double-check before launching a new site, mortal web design sins to avoid, and how to create a custom 404 error page. 149 Mortal Sins That Will Send Your Site to Web Design Hell by Web Pages That Suck.

Landing Pages 100

Landing Pages Design Microsite Tips 100

markempa

JUNE 16, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. « Why Most B2B Sites Fail to Convert Sales Leads | Main | Optimizing Lead Generation - Whats the Payback? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

PR 120

PR Lead Generation Rules Generation 120

markempa

NOVEMBER 14, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. In the task of converting inquiries to leads and ultimately in determining return on investment, your web site log files are an important tool for measuring to what extent search engine optimization is working.

Lead Generation 120

Lead Generation Analytics Generation Google 120

markempa

JUNE 7, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Lead Generation Site Redesign: How to Get More Big Company Execs to Call You FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Landing Pages 120

Landing Pages Lead Generation Lead Scoring Lead Ranking 120

Adobe Experience Cloud Blog

NOVEMBER 17, 2011

Each site should share what qualifications are required to receive the freebie. BtoB Magazine. I did a blog post with a bunch of free marketing books a few months ago, but here are a few that I missed. As part of this I have built up a pretty big list of freebies that I thought I would share. Chief Content Marketer Magazine.

Course 48

Course Conference BtoB Tools 48

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be. United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

markempa

AUGUST 11, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Grams, suggests that marketers may want to rid their sites of registration pages for their “juicy” content. Grams, suggests that marketers may want to rid their sites of registration pages for their “juicy” content.

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

markempa

JUNE 13, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. « Lead Generation for the Complex Sale on wsRadio.com | Main | Why Most B2B Sites Fail to Convert Sales Leads » New Book: Lead Generation for the Complex Sale is officially released The wait is over!

Lead Generation 120

Lead Generation B2B Sales Generation Leads 120

Industrial Marketing Today

MAY 15, 2012

Social media is very good as a conversation starter that drives traffic back to your site and/or blog. Paul Gillin ( @pgillin ), speaker, writer and social media marketing strategist described this very well in one of his columns for BtoB Magazine. IMO, they both belong in an industrial marketer’s toolbox.

Social Media 60

Social Media Paid Search Agency Email Marketing Social Marketing 60

markempa

MARCH 27, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. I read that just 20% of all web users have read a blog and just 5% of regular blog readers use RSS. We have to remember that 80% of all web users have never read a blog. It will take time. Bloggers over-hype RSS.

RSS 120

RSS Salesforce.com Lead Generation Sales Leads 120

Industrial Marketing Today

JULY 29, 2010

As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. The report was based on a survey of over 70 BtoB marketers and was conducted by Genius.com. This tendency often neglects the other marketing channels that played a role in early stages of the purchase funnel.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Adobe Experience Cloud Blog

MAY 25, 2011

In addition to the five free books above, you can find other marketing books that can be downloaded and sent to your Kindle or other book reader at no cost, at a variety of sites other than Amazon. Mashable has a great article that lists these book sites. You can find these free chapters in our B2B Marketing Book Club. Happy reading!

Amazon 48

Amazon B2B Thought Leadership BtoB Thought Leadership 48

Industrial Marketing Today

MAY 22, 2012

According to a survey conducted in 2011 by BtoB and Rainmarker Systems, while only 35% of B2B marketers are involved with selling directly online, 58% of those companies have an increasing commitment to the channel. I am seeing more and more manufacturers and industrial distributors using e-commerce as a sales channel for growth.

Advertising Channels 60

Advertising Channels Cable BtoB Distribution 60

Industrial Marketing Today

OCTOBER 2, 2010

Draw up a detailed schedule for delivering each phase of the campaign, map out events and actions that will trigger appropriate follow-up emails based on email recipient and site visitor behavior. HOW: How will you measure the success of your email campaigns? Not every action or behavior needs to be tracked and measured.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

EMagine B2B Blog

JANUARY 3, 2013

The design team exercised great creativity in developing a fresh look and simple but effective design to our site. New viewers are spending more time on our site and bounce rates have been reduced significantly. I recommend them to any small to midsize high tech BtoB company looking for a great web agency.”

BtoB 40

BtoB Work Management PPC Paid Search Agency 40

Adobe Experience Cloud Blog

FEBRUARY 9, 2012

Relatedly, many B2B companies have believed that the social media phenomenon is mainly about networking and sharing likes and photos with friends on sites like Facebook – not about driving inbound interest and improving demand generation. to online publications dedicated to the practice like BtoB Online can testify.

Social Media 48

Social Media B2B Marketing Social Marketing Advertising Agencies 48

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

AUGUST 17, 2010

After all, that’s how your prospects and customers will find your blog and/or Web site. BtoB marketers need to create and deliver content that is relevant to those searching for their solution while mapping it to the prospect’s buying cycle. I am referring to optimizing customer engagement in B2B marketing. Why is it important?

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Paul Gillin

JULY 15, 2011

I haven’t had a chance to blog here lately because most of my writing is been on assignment for other publishers. The CMO Site likes to stir things up, so my posts there tend to be on the controversial side. Read more and comment on The CMO Site. Read more and comment on The CMO Site. Love Your Critics.

Case Studies 50

Case Studies Case Study Studies BtoB 50

markempa

NOVEMBER 1, 2003

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation B2B Thought Leadership 120

Industrial Marketing Today

MAY 7, 2010

The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

MLT Creative

JANUARY 20, 2012

BtoB Magazine. Before posting to the site, ask yourself who's actually connected to you and what specific response you're hoping for by posting. Sales Benchmark Index/Sales Force Effectiveness Blog. How to turn LinkedIn into a relationship filter. How to lead like MLK, Jr. Martin Luther King Jr.

B2B Marketing 40

B2B Marketing B2B B2B Thought Leadership BtoB 40

Paul Gillin

OCTOBER 5, 2011

It’s a prime source for my Newspaper Death Watch blog. With 9,400 Twitter followers, 1,200 LinkedIn connections and regular columns in BtoB magazine and The CMO Site , I can extend their reach at very little cost to them. Each of these daily newsletters spotlights a different category of goodies I can get for nothing.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

AUGUST 4, 2011

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. Check out its impressive recruitment site , which lists the many social channels it uses.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Hubspot

JANUARY 19, 2011

Social media can also be a very helpful tool in the sales process when Sales is following up with leads and opportunities, especially considering the fact that, SiriusDecisions projects that by 2015, 71% of initial BtoB inquiries will be web-driven, and "a sound social media strategy is key to driving this inbound interest.".

Social Media 28

Social Media Media BtoB Hubspot 28

Hubspot

NOVEMBER 25, 2011

And a good chunk of B2B marketers are on top of this: According to BtoB Magazine , 48.9% The first step in effective use of social media for lead generation is to research and determine which social media sites your target audience is active on a regular basis. Not using calls-to-action or sharing targeted links to landing pages.

Social Media 28

Social Media Sales Qualified Leads Generation Media 28

WebMarketCentral

APRIL 6, 2009

Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? How can you maximize your results through social bookmarking sites like Digg? Learn the answers to these questions and more here in some of the best blog posts on social media marketing and optimization of 2008.

Social Media 20

Social Media Optimization Digg Web 2.0 20

WebMarketCentral

DECEMBER 17, 2008

How can you ensure that your site works well on mobile devices as well as conventional browsers? Get the answers to these questions and more in the pieces below, some of the best articles and blog posts from the past year. colors need not apply) about the most critical factors in site design. Where should you start?

Design 20

Design Marketing Websites Forrester Best Practices 20

Top Rank Marketing

JULY 28, 2023

MarketingCharts Social Media Sites See Fewer Users Twitter — recently rebranded as X — was expected to see a 2.7 The post Elevate B2B Marketing News Weekly Roundup: Twitter X Rebrand Unsettles Marketers & The New Frontier AI Model Forum appeared first on B2B Marketing Blog - TopRank®.

Twitter 53

Twitter B2B Marketing B2B Paid Search Agency 53

The Effective Marketer

NOVEMBER 19, 2013

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. They also sponsored TedMed 2013, a conference focusing on innovation in healthcare and sent a journalist to cover it and blog about the event as well as host a Google+ post-conference chat.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

NOVEMBER 19, 2013

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. They also sponsored TedMed 2013, a conference focusing on innovation in healthcare and sent a journalist to cover it and blog about the event as well as host a Google+ post-conference chat.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. In this blog post, I present a few of the key research metrics and advice.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40