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10 Most Popular B2B Lead Blog Posts of 2016

markempa

I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. Dave Green interviewed Trish Bertuzzi ( @bridgegroupinc ), author of the popular book, The Sales Development Playbook. The Biggest Contributor to B2B Revenue.

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5 Essential Books to Understand B2B Sales 2.0

Adobe Experience Cloud Blog

To understand how next-generation sales helps boost revenue and build relationships with customers, consider the following 5 essential books to understand Sales 2.0 : 1. book is to embrace Sales 2.0 Konrath’s book, Selling to Big Companies, compels you to look at more efficient methods to sell. By Anneke Seley. By Jill Konrath.

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The Top Takeaways from Marketo Summit to Bring Back to Your Office and Implement

Adobe Experience Cloud Blog

The 2,800 of us attending last week’s Marketo Summit all came for various reasons and got the opportunity to attend different agenda tracks. My CFO wants to track cost of sale [new bookings/(sales expense + marketing expense)] and to track length of sales cycle. How is your contribution to revenue measured?

Marketo 48
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13 Famous (and Must-See) Marketers at Dreamforce

Adobe Experience Cloud Blog

They are book authors, analysts, top bloggers, world-renowened speakers, and more. Founder of Copyblogger and CEO of Copyblogger Media and Editor-in-Chief of top 5 marketing blog (Adage Power 150). Author of the bestselling book: Landing Page Optimization, and CEO of SiteTuners. Lauren Vaccarello, salesforce.com.

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5 Reasons Australian Marketers Should Check Out CeBIT in Sydney

Adobe Experience Cloud Blog

Marketo, B&T and Datarati Workshop: Cloud Expo Theatre, Hall 4: 3-4pm. Sponsored by Cloud Sherpas, B&T and Marketo. Marketo’s booth with a Free Marketing Health-Check. Book in for a free Marketing Health-Check and enter the 3 Days of CeBIT, 3 iPad Mini’s to Win draw. Reaching the Connected Customer. SCEC, Hall 6.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Earlier this month, I released the 20 B2B Marketing Blogs you need to read. Marketo – Marketo.com – Marketing software. Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. And I quickly found that no list is perfect.). New York, NY.

Twitter 100
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Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. to learn more see my blog post on generating a buyer persona with Facebook ). But Facebook?